How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...]
[more]
wistia.com 
Design, Video
Alex Kelly from MailChimp: Explore how visual elements like layout, color, and text length can impact campaign engagement, and learn some best practices for email design. [...]
[more]
wistia.com
Design, Clickrate, Test
Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...]
[more]
jwegan.com
Test
I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...]
[more]
youtube.com
Design
Ted Goas is a Principal Product Designer at Stack Overflow—the world’s largest Q&A platform for software developers. And I was thrilled to see Ted toss a hat in the ring to speak at Iterable Activate this year about email design systems. It’s a hot topic! Email design systems are a terrific way to speed email production and reinforce brand standards, but they’re not yet terribly widespread. So we were lucky to have Ted with us to explain how to build one from scratch during his session, “Design [...]
[more]
vimeo.com
Design
To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. [...]
[more]
litmus.com
Test
We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...]
[more]
litmus.com
Trend
If you've had challenges with the RFP process in the past, this webinar can help you get on track, with expert advice that will help you get the right ESP. [...]
[more]
messagegears.com
ESP
Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...]
[more]
litmus.com
Event, Marketing
A customer-first approach and a customer data platform are vital to customer strategy success. In this webinar we discuss how to utilize a customer data platform's single-customer view and data activation to drive relevant, personalized customer experiences across every single touchpoint. [...]
[more]
agilone.com
Marketing
f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...]
[more]
litmus.com
Design, Study
Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...]
[more]
myemma.com
Design
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...]
[more]
litmus.com
ESP, Study
Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...]
[more]
inboxplacement.com
Marketing, Spam, Deliverability
In this episode Florian & Anthony are joined alongside Mathias Ullrich to discuss the impact of GDPR 90 days on. One point discussed is the court case with Max Schrem against Facebook & Google What has the impact been? and what should we expect next? Check it out to find out. [...]
[more]
inboxplacement.com
Law
EPiCβ - Rene's daily Email PiCks
