To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. [...]
[more]
litmus.com 
Test
We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...]
[more]
litmus.com
Trend
If you've had challenges with the RFP process in the past, this webinar can help you get on track, with expert advice that will help you get the right ESP. [...]
[more]
messagegears.com
ESP
Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...]
[more]
litmus.com
Event, Marketing
A customer-first approach and a customer data platform are vital to customer strategy success. In this webinar we discuss how to utilize a customer data platform's single-customer view and data activation to drive relevant, personalized customer experiences across every single touchpoint. [...]
[more]
agilone.com
Marketing
f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...]
[more]
litmus.com
Design, Study
Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...]
[more]
myemma.com
Design
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...]
[more]
litmus.com
ESP, Study
Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...]
[more]
inboxplacement.com
Marketing, Spam, Deliverability
In this episode Florian & Anthony are joined alongside Mathias Ullrich to discuss the impact of GDPR 90 days on. One point discussed is the court case with Max Schrem against Facebook & Google What has the impact been? and what should we expect next? Check it out to find out. [...]
[more]
inboxplacement.com
Law
Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...]
[more]
youtube.com
Law, Deliverability
Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...]
[more]
youtube.com
Design
It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...]
[more]
youtube.com
Unsubscribe, Spam
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...]
[more]
litmus.com
Marketing, Study
Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...]
[more]
emailoctopus.com
Marketing
EPiCβ - Rene's daily Email PiCks
