Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...]
[more]
inboxplacement.com 
Marketing, Spam, Deliverability
In this episode Florian & Anthony are joined alongside Mathias Ullrich to discuss the impact of GDPR 90 days on. One point discussed is the court case with Max Schrem against Facebook & Google What has the impact been? and what should we expect next? Check it out to find out. [...]
[more]
inboxplacement.com
Law
Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...]
[more]
youtube.com
Law, Deliverability
Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...]
[more]
youtube.com
Design
It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...]
[more]
youtube.com
Unsubscribe, Spam
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...]
[more]
litmus.com
Marketing, Study
Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...]
[more]
emailoctopus.com
Marketing
Learn more about how one of the top email-marketing trends in 2018, predictive marketing, will pave to way for marketers to do their job better and more efficiently. Listen as industry leaders from FulcrumTech, SmarterHQ, Loyalty Builders, and Fresh Relevance walk you through what you need to know about predictive marketing—and the secrets to effectively implementing it into your marketing programs. [...]
[more]
youtu.be
Intelligence
In our recent phenomenally successful webinar—The Path to GDPR: Ask the Experts from Return Path—we received a load of questions from both the webinar sign-ups, as well as during the webinar itself. We were able to answer a couple during the webinar but we wanted to address the rest of the great questions we received in this blog series. In the first post, we responded to questions about consent and legitimate interest and in our second post, we answered questions about re-permissioning. [...]
[more]
youtube.com
Law
Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...]
[more]
litmus.com
Design, Trend
DSGVO im E-Mail-Marketing. In 30 Minuten erklärt Ihnen unser Datenschutzbeauftragter und Justiziar alles Wissenswerte.
[more]
youtube.com 
Law
Was muss ich als Optimierer bei Testing und Personalisierung beachten? Wie sind meine Tools von der DSGVO betroffen? DSGVO-Basics: Wann dürfen Daten erhoben werden? Datenverarbeitung ohne Einwilligung: Wie geht das? Datenschutzerklärung: Welche Pflichtinformationen sind neu? Beispiel Tracking: Was dürfen wir noch tracken? Handlungsbedarf: Was müssen wir konkret tun? [...]
[more]
youtube.com
Law
Die Hälfte oder mindestens ein Drittel bestätigt die Newsletter-Anmeldung nicht. Das kann vielen Gründe haben: Die Checkmail wurde nicht gefunden, der Prozess nicht verstanden etc. Sollte man nun Double-Opt-in-Reminder verschicken, um die Ausschöpfung zu steigern?
[more]
youtu.be
Listbuilding, Law
Learn more about the GDPR, Oracle Marketing Cloud’s position on it and how you can prepare yourself for the regulations [...]
[more]
oracle.com
Law
In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...]
[more]
litmus.com
Marketing
EPiCβ - Rene's daily Email PiCks
Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI? [VID]