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strategy Newsletter-Kampagnen für das ganze Jahr 2019 [PDF]

Unser Kampagnen-Kalender zum Ausdrucken gibt Ihnen den perfekten Überblick über alle wichtigen Events und Anlässe des Jahres. Haben Sie stets im Blick, welche Messen oder wichtigen Sportevents und Feiertage anstehen und vergessen Sie ab sofort keinen Anlass mehr für eine kreative E-Mail-Kampagne. [...] [more]
newsletter2go.de    Event

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

stats Q3 2018 Email and Mobile Benchmark Report [PDF]

We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers. Email volume rose by 5% in the third quarter — and there was a 12.3% decline in unsubscribe rates to 0.08% [...] [more]
cheetahdigital.com    Mobile, Study

stats 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics [PDF]

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...] [more] 
pardot.com    Intelligence, Study

stats Lifecycle Benchmark - Insights on new subscriber engagement throughout the first year [PDF]

In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...] [more] 
returnpath.com    Marketing, Segmentation, Study

tactics Profit-Maximizing A/B Tests [PDF]

arketers often use A/B testing as a tactical tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer population. While these tests have traditionally been analyzed using hypothesis testing, we re-frame such tactical tests as an explicit trade-off between the opportunity cost of the test (where some customers receive a sub-optimal treatment) and the potential losses associated with deploying a sub-optimal treatment to the [...] [more] 
arxiv.org    Intelligence, Test

tactics Gmail Guide: How to Develop Flawless Emails for Gmail and Gmail Apps [PDF]

Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). That’s why we’ve created this handy guide to help you to Gmail success. Remembering to test your email can help you catch some of these problem areas, and starting with the right code and some knowledge will help, too. It’s also important to look at your email analytics to find out how many of your subscribers use Gmail. Luckily, Email on Acid [...] [more] 
cloudfront.net    Design

stats Q2 2018 Email & Mobile Benchmark Report [PDF]

We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers. The 2018 Q2 Email and Mobile Benchmark Report includes: Revenue per email, Open, click to-open, and unique click rate analysis, Transaction and transaction to click rates Average order values, [...] [more]
cheetahdigital.com    Study

stats Marketer email tracker 2018 [PDF]

Welcome to the DMA Marketer email tracker 2018. During this period of change for many in the marketing industry, with major legislative changes from the GDPR coming in to force in a matter of months, this report offers an opportunity to monitor the state of a key marketing channel. Email remains the central strand for any multi-channel marketing campaign, integrating seamlessly with both digital and physical channels. This report [...] [more] 
dotmailer.com    Intelligence, Multichannel, Study

stats B2B Marketing Automation Platforms: A Marketer’s Guide, 6th edition [PDF]

What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? Who are the leading players in B2B marketing automation? How do I evaluate which platform is best for my business [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

stats The Cost of an Unsubscribe [PDF]

The study shows that 77% of those who opt out are non-buyers. Only 13% are one-time buyers, and 10% are multi-time buyers. Non-buyers "only make up 55% of email recipients for most retailers," the study states. In contrast, 26% of email volume goes to one-time buyers, and 19% to multi-buyers. We don’t understand the word “only.” That 55% sounds like a pretty hefty percentage to us. It takes non-buyers 47 days on average to opt out after getting the initial email. That increases to 70 days for one-tim [...] [more] 
bluecore.com    Unsubscribe, Study

discussion The Current State of Email Clients [Slides] [PDF]

From Gmail's and Outlook.com's redesigns to amp4email, here's everything that happened in the last year or so in the world of email clients. Discover the latest possibilities, but also quirks and bugs, and reflect on how we can all help email move forward. [...] [more]
speakerdeck.com    Design

stats The Age of Personalization [PDF]

Brands are aggressively using email as a personalization tool, especially in North America. But contrary to other reports, email ranks only sixth in delivering ROI with personalization, although that may be because the metric is difficult to measure, according to The Age of Personalization, a survey by Harvard Business Review Analytic Services, sponsored by Mastercard. North American companies lead the way, with 56% using email for personalization, compared with 47% in Europe and 42% in Asia-Pacific. [...] [more] 
hbr.org    Customization, Study

discussion Deep Neural Net with Attention for Multi-channel Multi-touch Attribution [PDF]

In this paper, we propose a data-driven multi-touch attribution and conversion prediction model denoted as deep neural net with attention for multi-touch attribution (DNAMTA) that outperforms other approaches in terms of both conversion prediction and attribution analysis. [...] [more] 
arxiv.org    Intelligence, Multichannel

law Report on the compliance of DMARC with the GDPR [PDF]

DMARC stands for: Domain-based Message Authentication, Reporting and Conformance. The background to DMARC.org is to increase security in email communication and to ensure greater protection of email recipients against phishing mails, as well as facilitating domain reputation. The goal is to filter out or inte rcept certain forms of criminal emails (phishing) early on so that they do not reach the users [...] [more] 
certified-senders.org    Law, Deliverability
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