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discussion E-commerce personalization in the Nordics [PDF]

E-commerce Personalisation in the Nordics is partly based on four consecutive surveys conducted between February 2019 to March 2019 in Denmark, Finland, Norway, and Sweden by YouGov. The aggregated survey consists of quantitative interviews with subjects over the age of 18 with a national representation of gender, age, and region. The total amount of respondents is 4063, with 1039 in Sweden, 1013 in Denmark, 1010 in Norway and 1001 in Finland [...] [more] 
anpdm.com    Customization, Marketing

stats E-Mail Studie: Kennzahlen & Clients nach Branchen 2019 [PDF]

Wir liefern Ihnen die aktuelle mailworx Studie zum Jahr 2019 kostenlos direkt in Ihr E-Mail Postfach und somit auch die ideale Grundlage sowie perfekten Vergleichswert für alle, die professionelles Newsletter Marketing betreiben wollen. Neben den klassischen KPIs, wie zum Beispiel die Öffnungs-, Lese- sowie Klickrate, wirft man einen detaillierten Blick auf die Ergebnisse der unterschiedlichen Branchen - getrennt nach B2B und B2C-Sektor. [...] [more] 
mlwrx.com    Study

law ICO: Direct marketing code of practice (draft) [PDF]

This is a statutory code of practice prepared under section 122 of the Data Protection Act 2018. It provides practical guidance for thoseconducting direct marketing or operating within the broader directmarketing ecosystem. It explains the law and provides good practicerecommendations. Following the code along with other ICO guidance will help you to comply with the GDPR and PECR. [...] [more] 
ico.org.uk    Law

stats E-Mail-Marketing Benchmarks 2020 [PDF]

95 Prozent der 5000 Top-Unternehmen im deutschsprachigen Raum betreiben aktiv E-Mail-Marketing. Jedoch nutzen nur die wenigsten dieser Unternehmen ihr volles Potenzial auch wirklich aus. Das ergab die bisher größte Benchmarkstudie der Unternehmensberatung absolit. 5017 Unternehmen aus 177 Sektoren wurden auf bis zu 150 Kriterien untersucht. [more] 
absolit.de    Study

law DS-GVO Evaluierung 2020: DDV fordert Abbau von Innovationshindernissen und Bürokratie [PDF]

Mit Blick auf den Bereich des Dialogmarketings schlägt der DDV vor, die folgenden Aspekte in die Evaluierung einzubeziehen, um Innovationshindernisse und überflüssige Bürokratie in der DS-GVO abzubauen: 1. Unverhältnismäßigen Aufwand beseitigen [...] [more]
ddv.de    Law

strategy M3AAWG: Sending Domains Best Common Practices [PDF]

This document provides the best common practices related to choosing, setting and using a domain name when sending bulk or transactional emails. Senders, receivers and anti-spam organizations participated in writing and assessing these best practices. The intended audience is primarily senders — both traditional ESPs and other, smaller senders [...] [more] 
m3aawg.org    Deliverability

stats Consumer Email Tracker 2020 [PDF]

This year’s report reinforces email’s continued position as the core channel around which a customer engagement programme should be built. It remains the preferred channel for consumers across the full customer journey from pre- to post-purchase and for customer service enquiries.This is in spite of findings from the DMA’s ‘Customer Engagement: Acquisition and the Consumer Mindset’ report, which found that social media had overtaken email for the first time among customers aged 18- to 24-years-old. [...] [more] 
pure360.com    Study

discussion Gartner Top Marketing Predictions 2020: Balancing Trust With Insights [PDF]

Download the Gartner Top Marketing Predictions 2020 playbook to get insights into where marketing organizations of the future are headed and answers to your most critical questions, including: How are marketers overcoming the obstacles of personalization? How will the evolution of artificial emotional intelligence (AEI) technologies impact marketing strategies? How are marketers building data ethics guardrails? How will marketers leverage behavioral science in the future? How will customer experience [...] [more] 
gcom.cloud    Trend

law Effective Consent for Sponsoring Taking Recent German Case Law into Account [PDF]

On the topic of naming sponsors, the Higher Regional Court of Frankfurt explicitlyelaborated on the necessity of informing the user clearly and precisely about whichsponsors will later send the recipient advertising / information about what kind ofproduct or service. Industry designations which require interpretation would beclassified as insufficient. The Federal Court of Germany also confirmed in 2017 that theproducts and services which are to be [...] [more] 
certified-senders.org    Listbuilding, Law

stats The Essential Email Collection [PDF]

The Essential Email Collection includes the 2019 State of Email, The 2019 Hidden Metrics of Deliverability, and the 2019 Sender Score reports. These reports include information on: The biggest email challenges of 2019; How different aspects of deliverability effect your email program; The impact of complaints, spam traps, and unknown users on reputation; And much more! [...] [more] 
validity.com    Study, Deliverability

stats 2019 State of Email Service Providers [PDF]

Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...] [more]
litmus.com    Study, ESP

discussion Relevanz im Marketing - mit KI zu mehr Kunden [PDF]

Der kostengünstigere Weg zu mehr Aufmerksamkeit ist Relevanz. Kundenwünsche sind wichtiger als die Anforderungen der Marketingabteilung. Unternehmen müssen lernen, die Leserperspektive einzunehmen. In diesem Buch erfahren Sie, wie innovative Unternehmen vorgehen, um für Kunden relevanter zu werden. [...] [more] 
absolit.de    Literature

stats Global Deliverability Benchmark 2019 [PDF]

We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...] [more] 
250ok.com    Study, Deliverability

stats Global Study: Consumer Engagement Best Practices for 2020 [PDF]

In partnership with Lawless Research, Twilio surveyed 2,500 consumers in the US, UK, Germany, and Australia about their communications preferences and experiences. Respondents all owned a smartphone or mobile phone and had been the recipient of communication from a business via a variety of channels including email text message, messaging app, social media, phone, or a company’s mobile app [...] [more]
twilio.com    Mobile, Multichannel, Study

stats 2019 State of Email Workflows [PDF]

In our fourth annual State of Email Workflows report, we take a detailed look at how over 3,000 email marketers: Handle crucial pre-send processes including content planning, email design, coding, testing, and reviews and approvals—and what tools they use along the way; Analyze campaigns post-send to monitor deliverability and measure the effectiveness of their campaigns; Use these insights to inform and strengthen strategy in their other marketing channels [...] [more]
litmus.com    Study
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