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strategy E-Mail-Marketing-Studie 2018 [PDF]

Aus denaktuellen Entwicklungenheraus und der grundlegenden Bedeutung dieser Themenim Bereich des E-Mail-Marketings wurdevon mailworxdie vorliegende Studieerstellt.Im Zeitraum vonJänner bis Dezember2018wurdenrund 50 Millionen geöffneteE-Mails analysiertund die jeweiligenStatistikdaten ausgewertet.Es wurde erhoben, welche E-Mail-Clientsin diesem Zeitraum für den Konsum von Newslettern verwendet wurden.Neben den allgemeinen E-Mail-Client-Ergebnissenund deren Gliederung nach den beiden Bereichen B2B & [...] [more] 
mlwrx.com    Study

stats Epsilon's Q3 2018 email trends & benchmarks [PDF]

With quarterly aggregated data from over 15 billion emails across verticals, the quarterly Email trends and benchmarks report showcases email marketing outcomes for both business as usual (BAU) and triggered emails. The current report, for Q3 2018, highlights: Performance metrics for both BAU and triggered emails; Breakdowns by vertical and message type; Analysis of trends spotted over the past two years; [...] [more]
hubspot.net    Study

stats Consumer Email Tracker 2019 [PDF]

The majority of consumers (75%) said they like to be sent discounts and offers, e-receipts (61%) and advanced notice of new products and sales (58%) from brands • On receiving an ‘interesting’ email, 40% said they would click on a link from the email, while 36% said they would save the email and 34% would bear the information in mind for later [...] [more] 
dotdigital.com    Study

tactics EEC Releases Achieving Accessibility in Email Guides [PDF]

ver 1 billion people worldwide, nearly 13%, are affected by accessibility issues. There are 253 million people worldwide who are visually impaired, 320 million worldwide are colorblind and up to 20% of the global population is dyslexic. As it relates to hearing disabilities, 466 million people globally experience hearing loss. As marketers, it is our responsibility to remove barriers, making it easier for our audiences to understand what we’re communicating and providing them with the experience that [...] [more]
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Marketers & Designers [PDF]

Here Are a Few Approaches that Help Make Email Marketing Accessible to All, Regardless of Ability: Incorporate responsive design to ensure that content will scale and display properly on multiple devices, including screen readers. Use semantic code (e.g., tags like h1 and p), which helps screen readers differentiate between content sections. [...] [more] 
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Developers [PDF]

Not everyone with a vision disability is unable to see. There are 253 million people worldwide who are visually impaired,8 and 320 million worldwide who are colorblind.9 Those with dyslexia, who comprise up to 20% of the global population,10 and other reading-related disabilities also encounter considerable hurdles when faced with text-heavy, misaligned emails. Older populations that experience myopia and may require glasses are also impacted by similar challenges. Consider the following best [...] [more] 
emailexperience.org    Design

stats Industry Benchmarks for Engagement Based Metrics [PDF]

Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. To take advantage of the opportunity of email, marketers need to be focused on the experience they are providing for their subscribers. [...] [more]
returnpath.com    Study

tactics The Art of Email - Redesign as strategy [PDF]

Radu Neag's Email Insider Summit Europe presentation (Austria 2019). Radu Neag is an EmailGeek & CRM Manager @ Travian Games, breathing email marketing daily - from strategy, design & coding to automatization and implementation. Do you think only Personalization, Segmentation, Reactivation & Subject lines are important? What about Email Design? [...] [more]
slideshare.net    Design, Study, Test

discussion E-Mail-Engagement Metriken: Status und Trends [PDF]

Die Verfügbarkeit detaillierter Echtzeit-Kennzahlen gehört zur DNA des Online -Marketing. Das E-Mail-Marketing bildet dabei keine Ausnahme. Geeignete Key Performance Indikatoren (KPIs) sind dabei essentielle Werkzeuge zur Bewertung, Steuerung und Optimierung der verschiedenen Online-Marketing-Kanäle. Besonders interessant sind dabei alle Kennzahlen, die das Engagement der User möglichst genau erfassen, denn Engagement ist der Schlüssel zum nachhaltigen ROI des E-Mail-Kanals. Generell sind [...] [more] 
xqueue.de    Intelligence

tactics ESP Landscape: Rethinking the RFP Approach [PDF]

Many of today’s RFPs reflect outdated understandings of ESP technology, rather than the current reality of the company’s needs and potential. If the RFP serves more to make the selection process easier than to make it more effective at identifying the right choice, the RFP has lost its way. Yes, RFPs can be useful. But, when it comes to choosing a new ESP, we found that companies are making mistakes that are reducing the RFP’s effectiveness. And most of the key decision makers simply don’t realize it [...] [more] 
messagegears.com    ESP

stats Strategies, Tactics & Trends, Survey Summary Report [PDF]

Email marketing has been constantly developing for more than twenty years, and you can’t expect to generate new leads and acquire new subscribers using obsolete strategies and tactics. But what works, and what doesn’t, in email marketing today? To help you answer this question, Ascend2 and our Research Partners fielded the Email Marketing Survey. We thank the 272 marketing influencers who responded to this survey during the week of January 20, 2019. [...] [more] 
ascend2.com    Study

strategy SendGrid’s 2019 Email Deliverability Guide [PDF]

Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...] [more] 
sendgrid.com    Deliverability

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

stats E-Mail-Marketing Benchmarks 2019 [PDF]

Analyse der E-Mail-Marketing-Aktivitäten von 5037 Unternehmen, Status quo und Best Practices. Die Studie untersucht die E-Mail-Marketing-Aktivitäten von 5037 Unternehmen aus neun Branchen anhand von bis zu 143 Einzelkriterien. Sie dokumentiert Best Practices und dient als Leitfaden, wie Unternehmen vorgehen sollten. [...] [more] 
absolit.de    Study

tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event
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