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discussion Introducing Reminders and Unsubscribe features in Yahoo Mail

Implemented as an easy-to-find button when opening a message, the Unsubscribe feature lets users easily stop receiving emails without ever having to leave their Yahoo Mail inboxes. An option to unsubscribe from an email sender appears in each email. And in case users erroneously clicked the Unsubscribe button, they can reverse the unsubscribe action, up to three seconds after the initial click. Our Unsubscribe feature helps keep inboxes clean and filled only with relevant content, making the entire [...] [more]
tumblr.com    Unsubscribe

law FTC Moving Ahead on Federal Anti-Spam Rule Review

The Federal Trade Commission is considering changing its rule enforcing a federal anti-spam law. FTC staff plans to send a recommendation to the commission on potential changes by December, the agency said Oct. 17 in the Trump administration’s fall regulatory agenda. The FTC sought public comment last year on the costs, benefits, and regulatory impact of the existing rule to carry out the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, which regulates commercial [...] [more]
bna.com    Unsubscribe, Law

discussion 10 things I hate about your email subscription settings

Fun fact: 30% of subscribers change email addresses annually. Not-so-fun fact: Those are the potential customers you risk losing if you don’t configure your email subscription settings the right way. I’m one of these subscribers, and the next paragraph is the TL; DR version of my story. [...] [more]
chanteusemarie.com    Unsubscribe, Customization

stats The Cost of an Unsubscribe [PDF]

The study shows that 77% of those who opt out are non-buyers. Only 13% are one-time buyers, and 10% are multi-time buyers. Non-buyers "only make up 55% of email recipients for most retailers," the study states. In contrast, 26% of email volume goes to one-time buyers, and 19% to multi-buyers. We don’t understand the word “only.” That 55% sounds like a pretty hefty percentage to us. It takes non-buyers 47 days on average to opt out after getting the initial email. That increases to 70 days for one-tim [...] [more] 
bluecore.com    Unsubscribe, Study

tactics Kurz erklärt: One-Click Unsubscribe

Wohl jeder hat schon unangenehme Überraschungen nach dem Klick auf einen „Abmelden“-Link in einer Werbemail erlebt. Die Aufforderung zum längst vergessenen Login oder zur Verifikation von Daten wie der beim Dienst hinterlegten Postanschrift ist für manche Nutzer eine Hürde für die Abmeldung – erst recht, wenn sie sich gar nicht an einen Registrierungsvorgang erinnern können. Umso erfreulicher, wenn ohne weitere Umstände eine Meldung wie „Sie wurden erfolgreich abgemeldet“ erscheint. Dies ist jedoch [...] [more]
heise.de    Unsubscribe

discussion The agony of trying to unsubscribe [VID]

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...] [more]
youtube.com    Unsubscribe, Spam

tactics 20 Unsubscribe Button Ideas to Prolong the Inevitable

The unsubscribe button is the only button in your email you don't want your subscribers to click. Get 20 free unsubscribe button examples to use! [...] [more]
moosend.com    Unsubscribe

discussion New Gmail Features Still Favor Recipients... How Do Marketers Play Along?

As for the “important” tag, this is a great item to strive for, but so far, we’re seeing this mainly appearing for transactional mail or brands we REALLY like and open often. I wouldn’t say you’re a bad sender if your emails don’t end up being highlighted as an important sender. What you can do is take note of what you see highlighted in your own inbox and take a look back to see how it got that way. For example, did you open all of a brand’s emails they sent during a single month? Remember, we don’t [...] [more]
sendgrid.com    Unsubscribe, Design

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

stats 2017 Email Marketing & Unsubscribe Audit [PDF]

Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. Of the firms studied from March to August, 67% received a "best in class" designation this year. While that was down from 69% in 2016, it means they scored 80% or more in analysis of their email trustworthiness. Indeed, nine sites had perfect scores, meaning that they followed [...] [more] 
otalliance.org    Unsubscribe, Study

discussion Roadrunner FBLs shut down

The Roadrunner (Time Warner Cable) FBL has been turned off as of today, meaning no more spam complaint data will be sent from Roadrunner’s servers to mail senders. Personally, I would consider this a good opportunity to check your list for rr.com addresses to gauge potential impact, as well as making sure your unsubscribe link is prominent and functioning properly. Since Roadrunner users who lodge spam complaints will now remain on your list, you want to be sure you make it as easy as possible for [...] [more]
deliverycounts.com    Unsubscribe, Deliverability

tactics 14 Best Practices for Email Unsubscribes

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. But that’s not necessarily so. I’m not recommending that you con people into staying on your list—not in the least—but there are honest ways to retain subscribers even after they’ve clicked the “unsubscribe” link. [...] [more]
infusionsoft.com    Unsubscribe, Gallery

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

discussion 7 Really Good Unsubscribe Pages + Preference Centers [GFX]

Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thousand. Yeah, me too. When you spend weeks working on a brilliant new campaign, it’s tough not to take them personally. But it’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. It’s like couples counseling for you and thousands of subscribers. It’s a good [...] [more]
reallygoodemails.com    Unsubscribe, Gallery

tactics Abmeldungen verhindern, bevor sie passieren

Newsletter-Abmeldungen werden sich wohl nie zu 100 Prozent verhindern lassen. Aber wäre es nicht schön, gefährdete Personen zu identifizieren, noch bevor sie sich tatsächlich abgemeldet haben? Immerhin hätten wir so zumindest die Möglichkeit diese Zielgruppe mit einer besonderen Promo und individuellen Marketing-Inhalten zu überzeugen oder durch Anpassung der Kommunikationsfrequenz eine drohende Abmeldung abzuwehren. [...] [more]
email-marketing-forum.de    Unsubscribe, Intelligence
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