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tactics AMP for Email is Here!

Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content and advertisements.” Applied to email it essentially brings the power of web experiences directly into the inbox, turning each email into a mini-app of sorts. Google says it best: “AMP for Email allows senders to include AMP components inside rich engaging emails, making modern app functionality available within email.” Leveraging th [...] [more]
brightwave.com    Design, Trend

tactics Email Marketing Must Adapt to Voice-Assistants

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. Let’s look at why, and what marketers should do about it… [...] [more]
oracle.com    Design, Trend

discussion Building the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. For most of us, not much has changed in email functionality since the first time we were introduced to email. Because AMP is inherently fast and secure, we brought AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe. [...] [more]
amp.dev    Design, Trend

discussion Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP can be directly embedded into messages. Google also announced wider support for AMP by email service providers and mailbox providers, as well as some new features. [...] [more]
returnpath.com    Design, Trend

discussion The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A [VID]

We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...] [more]
litmus.com    Trend

discussion Chatten per Mail: Der deutsche Angriff auf WhatsApp

Das ist COI. Das Kürzel steht für "Chat over IMAP" – also für das Chatten über die IMAP-Server, über die der weltweite E-Mail-Verkehr läuft. Rund 76 Prozent dieser Server nutzen die Software Dovecot der Kölner Firma Open-Xchange, die mit ihrem Softwarepaket "OX App Suite" außerdem eine Open-Source-Alternative zu den Büroprogrammen von Microsoft und Google anbietet. [...] [more]
lead-digital.de    Trend

stats E-Mail für Dich 2.0 - länderspezifische Studie zur Kommunikation im Internet

Mit der „E-Mail für Dich 2.0“ führen wir unsere Forschungsreihe zur privaten Kommunikation im DACH-Raum fort. Wie bereits in unserer 1. Ausgabe, wurden in 2018 erneut 3.000 E-Mail-Nutzer in Deutschland, Österreich und der Schweiz vom Institut MindTake Research rund um ihre private Kommunikation im Internet und erstmals auch zum Thema Datentransparenz befragt. Wie verbreitet sind die Kommunikationskanäle Instant Messenger und soziale Netzwerke unter E-Mailern in 2018? Was sind 2018 die wichtigsten [...] [more]
united-internet-media.de    Study, Trend

discussion E-Mail-Marketing 2019: 19 Impulse für ambitionierte Marketer

Wie werden Sie in Ihrem Unternehmen das E-Mail Marketing 2019 strategisch und operativ weiterentwickeln? 19 Denkanstöße für Ihre Planung – von der Strategie bis zur operativen Umsetzung. [...] [more]
emailmarketingblog.de    Trend

discussion Top 8 Email Design Trends To Follow In 2019

Looking to reinvent your email designs? Here are the top 8 email design trends that you should consider to follow to get the most out of your marketing campaign. In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other marketing channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered [...] [more]
emailmonks.com    Trend

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

discussion 3 Email Marketing Trends to use in 2019

If you are sticking to your same old playbook of years past, you are missing out on the opportunity to create lasting relationships with subscribers. Try these 3 new trends to stand out in that crowded inbox in 2019! [...] [more]
sendgrid.com    Trend

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

stats Forrester: You’ve Still Got Mail

It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL and Yahoo recently shuttered their once popular instant messenger services, as mobile messaging, social networking, photo sharing, and video chat have risen to prominence. You’ve Got Mail has [...] [more]
medium.com    Study, Trend

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

discussion Marketing Predictions [cartoon]

This time of year, we marketers love to make bold predictions about the year ahead. We are perennially excited about the shiny new thing. That excitement can keep us informed but it can also distract us from what may actually be most important for our marketing strategy, our brand, and our business. It can also keep us tethered to the marketing herd, chasing the same tactics as everyone else. [...] [more]
marketoonist.com    Trend
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