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strategy Die Tools der E-Mail-Award-Gewinner

Während der Erstellung eines Mailings klickt die E-Mail-Software eigenständig durch die hinterlegten Links und analysiert alle Landeseiten. Die bis zu 130 wichtigsten Mikrodaten werden pro Landingpage gespeichert. Klickt der Newsletter-Empfänger auf einen Link im Mailing, können ihm - Tracking Permission vorausgesetzt - diese Mikrodaten zugeordnet werden. Durch die Analyse des individuellen Klickverhaltens über einen gewissen Zeitraum verdichtet sich das Interessensprofil der Kunden immer mehr. Mit [...] [more]
email-marketing-forum.de    Customization, Intelligence, Tool

stats Benchmarketing.io liefert branchenspezifische Benchmarks für Marketer

Emarsys hat mit Benchmarketing.io ein neues Tool für branchenspezifisches Benchmarking vorgestellt. Benchmarketing.io ermöglicht Zugriff auf operative und kanalbezogene KPIs, wie Öffnungsraten oder Klickraten im E-Mail-Marketing, aber auch auf strategische KPIs, wie etwa den Customer Lifetime Value, der durchschnittliche Bestellwert oder die Kauffrequenz. Vier Dashboards – Essential Metrics, Revenue Growth Strategies, Customer Growth Strategies, Channels Metrics [...] [more]
emailmarketingblog.de    Study, Tool

discussion What we know about the Google Postmaster Tools outage.

Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, 2019, Google Postmaster Tools (GPT) stopped updating without any further information [...] [more]
250ok.com    Tool, Deliverability

tactics Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...] [more]
oracle.com    Subjectline, Tool

strategy Im Test: Textanalyse-Tools für höhere Content-Qualität

Gut strukturierte, lesbare und verständliche Texte verleihen Deinem Content Expertenniveau. Das bemerkt auch der Google-Crawler und rankt den Text besser als andere. Ein besseres Ranking sorgt folglich für mehr Leser, die Du mit Deiner Botschaft erreichst. "Nichts ist leichter als so zu schreiben, dass kein Mensch es versteht." - Arthur Schopenhauer Voraussetzung dafür sind fehlerfreie Texte mit einem guten Schreibstil. Dafür eignen sich besonders Textanalyse-Tools. Mit diesen kleinen Helferlein [...] [more]
convertus.io    Copywriting, Tool

discussion Comparing Free Subject Line Testing Tools

If you do a lot of email marketing, you understand the importance of subject lines. A great subject line can drastically widen your email marketing funnel. It can be the difference between 10 and 60% of your subscribers considering your offer. The problem though is that, before you start testing, you won’t know for sure if your subject line will perform. [...] [more]
gethighlights.co    Subjectline, Study, Tool

discussion Interview: How 250ok is Helping Marketers Optimize Email Performance

Being responsible for email deliverability, authentication, and reputation management isn’t something I enjoy about running an email program. But it is one of the areas I’m most serious about. Whether you are running a mature email program or in the early stages of building one for a growing business, you should strongly consider a proactive strategy for monitoring your inboxing placement rates, sender reputation, and subscriber engagement analytics. [...] [more]
medium.com    Tool, Deliverability

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

tactics Best Video Emails of 2018 powered by Playable

Best Video Emails that delivered response, audience engagement and return on investment for Playable users including Warner Bros, Red Bull and Foxtel. [...] [more]
playable.video    Video, Tool

tactics Review of the Email on Acid Campaign Precheck

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. [...] [more]
stripo.email    Design, Tool

discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool

tactics 19 Email Testing Tools to Ensure Success Before Sending

There are a lot of options when it comes to email testing. You can use tools to: Improve the quality of your email list; Assess and improve email deliverability; Pre-test subject lines; Test and preview your email templates in various inboxes; Evaluate the impact of your email message. [...] [more]
hackernoon.com    Design, Tool

discussion A New Spin on Data: The Return Path Blocklist

One of the many benefits of being part of Return Path is our ability to leverage data sources and analytics to create offerings that benefit the entire email ecosystem. This week, we are excited to be doing just that. We are rolling out our latest contribution to email safety, the Return Path Blocklist (RPBL). Our intention is to benefit the email ecosystem by combining multiple data sources to create a new blocklist that leverages robust data and state of the art technology. This blocklist focuses [...] [more]
returnpath.com    Tool, Deliverability

tactics accessible-email.org - accessibility tools for email developers

It is the mission of Accessible-email.org to promote email marketing accessibility and usability. In that be the voice of users and the email marketing community. For years the email marketing industry has never really made a point of accessibility. But a large section of email recipients does care and need accessible email. [...] [more]
accessible-email.org    Tool

mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool
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