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tactics 19 Email Testing Tools to Ensure Success Before Sending

There are a lot of options when it comes to email testing. You can use tools to: Improve the quality of your email list; Assess and improve email deliverability; Pre-test subject lines; Test and preview your email templates in various inboxes; Evaluate the impact of your email message. [...] [more]
hackernoon.com    Design, Tool

discussion A New Spin on Data: The Return Path Blocklist

One of the many benefits of being part of Return Path is our ability to leverage data sources and analytics to create offerings that benefit the entire email ecosystem. This week, we are excited to be doing just that. We are rolling out our latest contribution to email safety, the Return Path Blocklist (RPBL). Our intention is to benefit the email ecosystem by combining multiple data sources to create a new blocklist that leverages robust data and state of the art technology. This blocklist focuses [...] [more]
returnpath.com    Tool, Deliverability

tactics accessible-email.org - accessibility tools for email developers

It is the mission of Accessible-email.org to promote email marketing accessibility and usability. In that be the voice of users and the email marketing community. For years the email marketing industry has never really made a point of accessibility. But a large section of email recipients does care and need accessible email. [...] [more]
accessible-email.org    Tool

mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool

mobile Choosing a Responsive Email Framework: MJML vs. Foundation for Emails

Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks. But there's hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us. [...] [more]
css-tricks.com    Design, Mobile, Tool

law ICO: Lawful basis interactive guidance tool

How does the ICO legal basis tool work? Much like the Information Commissioner’s Office GDPR Self Assessment, (which we thoroughly recommend if you’re starting out), the lawful basis interactive guidance tool takes you through a series of questions about the data subject and your situation. [...] [more]
ico.org.uk    Law, Tool

tactics Good Copy - Email copy from great companies

Email copy from great companies. Search for inspiration. Or pick a tag. [more]
goodemailcopy.com    Copywriting, Tool

tactics Post up with our guide to Google Postmaster Tools

As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster Tools. According to Gmail, using these tools can determine the health of your email program. Follow these steps to add a domain you’d like to monitor. [...] [more]
250ok.com    Tool

discussion Missing data at Google Postmaster Tools

Over the past week, there have been many reports of missing data for Google Postmaster Tools. From what we can see, it appears data on the Spam Rate, IP Reputation, Domain Reputation, Feedback Loop, and Delivery Errors tabs stopped updating for some folks around April 11th or 12th. According to information posted in an industry forum, Google is aware of the issue and working to resolve it. Some progress has been made, but no official statement has been made (seems to be par for the course with Google [...] [more]
deliverycounts.com    Tool, Deliverability

tactics 5 of the Best Dynamic Email Marketing Tools for Retailers

As retailers look to utilise rich data, AI and dynamic content to deliver more relevant marketing messages, we look at 5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. [...] [more]
enchantagency.com    Customization, Tool

tactics How to Add a Countdown Timer to an Email

You will learn from this post: how to add a countdown timer in email and how to create urgency in your email subscribers' inbox in order to speed up sales. [...] [more]
chamaileon.io    Tool

law EU Datenschutz Grundverordnung und User Consent Management

Was ändert sich mit der DSGVO im Mai 2018? Wir zeigen, was Sie bei der Datenerfassung beachten müssen und wie User Consent Management dabei hilft. [...] [more]
e-dialog.at    Law, Tool

tactics How to Use a Templating Language in HTML Email Development

The typical usage is when you render something on the server side. The usual use-case is when you have to add dynamic content to your website, so when you fetch something from your database, you will have to replace some parts in your original template. Besides that, you have basic control-flow in templating languages, for example, if branches and loops. These can help you to create a conditional rendering and to use the same sub-template multiple times. (Just think about a shopping cart, where you [...] [more]
edmdesigner.com    Design, Tool

tactics CSS Inliner Tools Worth Considering for Your Next Email

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
edmdesigner.com    Design, Tool

tactics Beginner's Guide to Using Sass in Email Coding

Do you repeat bits of CSS code across email template projects? Learn to use the Sass preprocessor language to change that and design reusable components. [...] [more]
edmdesigner.com    Design, Tool
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