Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



tactics Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...] [more]
oracle.com    Subjectline, Tool

discussion Comparing Free Subject Line Testing Tools

If you do a lot of email marketing, you understand the importance of subject lines. A great subject line can drastically widen your email marketing funnel. It can be the difference between 10 and 60% of your subscribers considering your offer. The problem though is that, before you start testing, you won’t know for sure if your subject line will perform. [...] [more]
gethighlights.co    Subjectline, Study, Tool

tactics Mit Emojis mehr Emotionen in Newslettern

Gerade in der nonverbalen Kommunikation ist es schwierig, Emotionen zu transportieren. So kann ein Satz schnell falsch verstanden werden. Eine ironische Anspielung wird dann z.B. irrtümlich als Beleidigung oder Vorwurf empfunden. Der Einsatz von Emojis lässt die eigentliche Intention hinter dem Geschriebenen klarer erkennen. Denn, wenn hinter einem Text ein Zwinker-Smiley steht, wird schnell klar, dass dieser nicht ganz so ernst gemeint ist. In unserem Beitrag finden Sie deshalb einige Beispiele, wie [...] [more]
agnitas.de    Subjectline

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

stats Retailers, Polish Up Those Subject Lines

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...] [more]
marketingcharts.com    Study, Subjectline

tactics How to Use Gmail Actions in Your Email Program

What are Gmail actions? We’ve all seen them in our inboxes–those little grey buttons on the right side of email subject lines that provide a direct route to that email’s call to action without having to open the actual email. We see call outs like, “View order” or “Track package.” Gmail actions enable recipients to interact with your product or service from right within the inbox and without opening the email if they don’t need to (fewer steps means less friction). Gmail actions are a small advanceme [...] [more]
sendgrid.com    Listbuilding, Subjectline, Clickrate

stats Case Study on Discount Subject Lines Similarity

Gartner L2 processed 44,203 discount subject lines. Brands that send fewer, but more relevant discount emails achieve higher open rates than brands that send more frequent, broad-based discount campaigns. Brands that use differentiated language in their discount email subject lines achieve a 13.7% lift in open rate over those that use more generic language. Open rates [...] [more]
mediapost.com    Subjectline, Openingrate, Study

tactics 20 Tips For Catchy Subject Lines

In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...] [more]
medium.com    Subjectline

tactics 5 subject line mistakes that are killing your open rates

Even though you have the best intentions, you may be making mistakes with subject lines that negatively impact your engagement rates. Being overly formal, neglecting to personalize, and lack of testing can all cause subscribers to delete your emails before they get read. Thankfully, these mistakes are usually easy to fix. Today, we’re sharing 5 subject line mistakes that are killing your open rates, along with info on what you can do to improve. Mistake #1. Writing like a business [...] [more]
myemma.com    Subjectline

tactics Increasing Response Rates to Email Surveys in MOOCs [PDF]

To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...] [more]
acm.org    Subjectline, Copywriting, Study, Test

stats The Impact Of New Emojis In Email Subject Lines

We've conducted a survey to find out if emojis work on email subject lines and which new emoji generates the most engagement. This is what we discovered. [...] [more]
mailjet.com    Subjectline, Study

stats 254% more Engagement by using Emojis [PDF]

moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...] [more] 
leanplum.com    Subjectline, Multichannel, Study

tactics 11 Tipps für die Betreffzeile

Es lohnt sich, ein bisschen Energie in das Texten einer sexy Betreffzeile zu stecken. Sie ist ausschlaggebend dafür, dass die E-Mail überhaupt geöffnet wird. Neben einem vertrauenswürdigen Absender und dauerhaft relevantem Newsletter-Content ist die Betreffzeile der wichtigste Faktor für das Öffnen von E-Mails. Es gibt viele gute Studien zu dem Thema. Hier die wichtigsten Ergebnisse und Tipps: [...] [more]
postina.net    Subjectline

 tactics Your Emails (and Recipients) Deserve Better Context

Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. Always handle with care! [...] [more]
alistapart.com    Subjectline

stats Über 850 Betreffzeilen, mit denen Ihre Mailings performen [PDF]

In diesem Whitepaper geht es um den ? Zusammenhang zwischen der Personalisierung und Länge eines Betreffs und der Öffnungsrate eines Mailings. ? Wie wirkt sich das Verwenden des Vornamens im Betreff auf die Öffnungsrate aus? Und welche Betrefflänge erzielt durchschnittlich die meisten Öffnungen? Erfahren Sie mehr in unserer Analyse. Zusätzlich bekommen Sie je ? 31 kreative Beispiel-Betreffzeilen für 28 Branchen, ? die Ihnen im Alltag als Inspiration dienen sollten. Erleichtern Sie sich so Ihre [...] [more] 
newsletter2go.de    Subjectline, Study
Page 1 | older