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stats Holiday Email Subject Line Tips

Use the tips below for last minute tweaks to your holiday email pushes, and stay tuned for more insights to come on Cyber Monday subject line data. 1. The shorter, the better for your subject line length. We found that brands using shorter subject lines on their email campaigns performed better than those using lengthy ones. [...] [more]
sailthru.com    Subjectline, Study

tactics Smart Subject Lines

The Smart Subject Lines tool leverages Cortex's AI to assist your creative process when thinking of subject lines for your emails. [...] [more]
zendesk.com    Subjectline, ESP, Intelligence, Tool

tactics So verfasst man die optimale Betreffzeile

Relevanz als Prämisse: Unser Gastautor gibt praxisnahe Tipps, wie mithilfe der richtigen Betreffzeile Dialogmarketing zum Erfolg wird. [...] [more]
wuv.de    Subjectline

discussion 6 Ways that Subject Line Writing Has Changed

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend. [...] [more]
oracle.com    Subjectline

discussion How to Bring Your Gmail Promotion Annotations To Life

Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions tab, or through their latest feature, Email Annotations. [...] [more]
oracle.com    Subjectline, Design, Marketing

discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

law War On Subject Lines: Suit Against Eddie Bauer

Harbers charges that since December 2017, she received 43 emails containing misleading subject lines on “purported percentage-off discounts.” Among these allegedly false lines were: "Ho-Ho-Whoa! 50% Off Everything", "Starts Today! 40% Off Everything", ... Harbers thought, “as would an ordinary and reasonable consumer,” that the “xx% Off” statements were a percentage off the price at which Eddie Bauer previously offered its products in good faith for a significant period of time,” the complaint states [...] [more]
mediapost.com    Subjectline, Law

tactics Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...] [more]
oracle.com    Subjectline, Tool

discussion Comparing Free Subject Line Testing Tools

If you do a lot of email marketing, you understand the importance of subject lines. A great subject line can drastically widen your email marketing funnel. It can be the difference between 10 and 60% of your subscribers considering your offer. The problem though is that, before you start testing, you won’t know for sure if your subject line will perform. [...] [more]
gethighlights.co    Subjectline, Study, Tool

tactics Mit Emojis mehr Emotionen in Newslettern

Gerade in der nonverbalen Kommunikation ist es schwierig, Emotionen zu transportieren. So kann ein Satz schnell falsch verstanden werden. Eine ironische Anspielung wird dann z.B. irrtümlich als Beleidigung oder Vorwurf empfunden. Der Einsatz von Emojis lässt die eigentliche Intention hinter dem Geschriebenen klarer erkennen. Denn, wenn hinter einem Text ein Zwinker-Smiley steht, wird schnell klar, dass dieser nicht ganz so ernst gemeint ist. In unserem Beitrag finden Sie deshalb einige Beispiele, wie [...] [more]
agnitas.de    Subjectline

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

stats Retailers, Polish Up Those Subject Lines

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...] [more]
marketingcharts.com    Study, Subjectline

tactics How to Use Gmail Actions in Your Email Program

What are Gmail actions? We’ve all seen them in our inboxes–those little grey buttons on the right side of email subject lines that provide a direct route to that email’s call to action without having to open the actual email. We see call outs like, “View order” or “Track package.” Gmail actions enable recipients to interact with your product or service from right within the inbox and without opening the email if they don’t need to (fewer steps means less friction). Gmail actions are a small advanceme [...] [more]
sendgrid.com    Listbuilding, Subjectline, Clickrate

stats Case Study on Discount Subject Lines Similarity

Gartner L2 processed 44,203 discount subject lines. Brands that send fewer, but more relevant discount emails achieve higher open rates than brands that send more frequent, broad-based discount campaigns. Brands that use differentiated language in their discount email subject lines achieve a 13.7% lift in open rate over those that use more generic language. Open rates [...] [more]
mediapost.com    Subjectline, Openingrate, Study

tactics 20 Tips For Catchy Subject Lines

In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...] [more]
medium.com    Subjectline
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