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tactics 20 Tips For Catchy Subject Lines

In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...] [more]
medium.com    Subjectline

tactics 5 subject line mistakes that are killing your open rates

Even though you have the best intentions, you may be making mistakes with subject lines that negatively impact your engagement rates. Being overly formal, neglecting to personalize, and lack of testing can all cause subscribers to delete your emails before they get read. Thankfully, these mistakes are usually easy to fix. Today, we’re sharing 5 subject line mistakes that are killing your open rates, along with info on what you can do to improve. Mistake #1. Writing like a business [...] [more]
myemma.com    Subjectline

tactics Increasing Response Rates to Email Surveys in MOOCs [PDF]

To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...] [more]
acm.org    Subjectline, Copywriting, Study, Test

stats The Impact Of New Emojis In Email Subject Lines

We've conducted a survey to find out if emojis work on email subject lines and which new emoji generates the most engagement. This is what we discovered. [...] [more]
mailjet.com    Subjectline, Study

stats 254% more Engagement by using Emojis [PDF]

moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...] [more] 
leanplum.com    Subjectline, Multichannel, Study

tactics 11 Tipps für die Betreffzeile

Es lohnt sich, ein bisschen Energie in das Texten einer sexy Betreffzeile zu stecken. Sie ist ausschlaggebend dafür, dass die E-Mail überhaupt geöffnet wird. Neben einem vertrauenswürdigen Absender und dauerhaft relevantem Newsletter-Content ist die Betreffzeile der wichtigste Faktor für das Öffnen von E-Mails. Es gibt viele gute Studien zu dem Thema. Hier die wichtigsten Ergebnisse und Tipps: [...] [more]
postina.net    Subjectline

 tactics Your Emails (and Recipients) Deserve Better Context

Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. Always handle with care! [...] [more]
alistapart.com    Subjectline

stats Über 850 Betreffzeilen, mit denen Ihre Mailings performen [PDF]

In diesem Whitepaper geht es um den ? Zusammenhang zwischen der Personalisierung und Länge eines Betreffs und der Öffnungsrate eines Mailings. ? Wie wirkt sich das Verwenden des Vornamens im Betreff auf die Öffnungsrate aus? Und welche Betrefflänge erzielt durchschnittlich die meisten Öffnungen? Erfahren Sie mehr in unserer Analyse. Zusätzlich bekommen Sie je ? 31 kreative Beispiel-Betreffzeilen für 28 Branchen, ? die Ihnen im Alltag als Inspiration dienen sollten. Erleichtern Sie sich so Ihre [...] [more] 
newsletter2go.de    Subjectline, Study

tactics A/B Testing Email Subject Lines: 4 Tests You Can Run (and Templates You Can Steal)

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible? How can you have an open rate higher than 100? I have yet to achieve the mythical, 100+ percent open rate (my best is a unique open rate of 82%), but it is possible to do. If you’re tracking total opens instead of unique opens, if a ton of people open your email multiple times and forward it to their friends…you can record an open rate above 100%. [...] [more]
activecampaign.com    Subjectline

tactics Get more clicks for your email marketing by reducing perceived cost

To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...] [more]
marketingsherpa.com    Subjectline, Copywriting

stats What Email Subject Line Length Works Best?

The winner was seven words for overall engagement. And if you write a subject line with eight words, well, you’re in for a shock! It’s nearly half the performance as subject lines with only one less word. I hope that this process has given you better insight into how to evaluate your own subject lines for open rates, click-to-open rates, and overall email engagement. And if you’re wondering what the ideal character count would be, our seven-word subject lines have an average character count of 41 [...] [more]
marketo.com    Subjectline, Study

tactics Essential guide to writing click-worthy subject lines [PDF]

You’ll find everything you need to know to write irresistible subject lines, including: When and how to use emojis to boost open rates. 15 mistakes to avoid at all costs. The ideal length of a top-performing subject line. Tactics to test and optimize messages. Easy ways to revitalize tired subject lines with just a few tweaks. Ways to avoid spam filters. Creative ideas for seasonal subject lines. Tricks of the trade from email professionals. [...] [more] 
verticalresponse.com    Subjectline

discussion 14.5% increase in job applications with a simple strategy change

Targeted Email Campaigns are highly effective to boost quality job applications on your site. We recommend you test various approaches to determine how your audience responds. And, as a bonus, once you begin to experience success and monitor the results, you can offer this service to your employers. From our prior research, approximately less than 10% of job boards offer a service like Targeted Email Campaigns. [...] [more]
medium.com    Subjectline, Test

discussion E-Mail-Design-Trends 2018

Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...] [more]
email-marketing-forum.de    Subjectline, Design, Trend

strategy How To Use Emojis In Email Subject Lines

How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? A smiley emoji can convey that the mail is something to be happy about, and can just about increase the open rates for you. Emojis can express the content in the email in a better way, and attract the right set of audience. That’s why marketers are trying to fit [...] [more]
business2community.com    Subjectline
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