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stats Q3 2018 Email and Mobile Benchmark Report [PDF]

We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers. Email volume rose by 5% in the third quarter — and there was a 12.3% decline in unsubscribe rates to 0.08% [...] [more]
cheetahdigital.com    Mobile, Study

stats 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics [PDF]

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...] [more] 
pardot.com    Intelligence, Study

stats Lifecycle Benchmark - Insights on new subscriber engagement throughout the first year [PDF]

In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...] [more] 
returnpath.com    Marketing, Segmentation, Study

antispam Hacking Gmail’s UX with "From" Fields – Another Phishing Vector

Tricksy From Field. As you might see in the above screenshot there are two emails in the Sent folder despite them being addressed to and received by account holder. We double checked the email headers to see if what we saw in the displayed From/To fields was correct, and as you can see in the screenshots the “From” field has a weird structure: [...] [more]
ycombinator.com    Study

discussion Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why

“It is not worth-while to try to keep history from repeating itself, for man's character will always make the preventing of the repetitions impossible” – Mark Twain Back in 2013 Alchemy Worx published a thought piece on the impact of send volume, [...] [more]
onlyinfluencers.com    Frequency, Study

discussion Maximizing Cart Abandonment Email Coverage

We recently classified over 4,000 cart abandon email journeys, allowing you to see exactly how different companies nurture recent abandoners in the hope of landing that conversion. Here’s an example of how this looks inside our platform (the cart abandonment emails are highlighted in purple): In today’s post we’ll explain what it actually takes to trigger cart abandonment emails across as many companies as possible. Our hope is that this behind-the-scenes gives you a better understanding of how we [...] [more]
mailcharts.com    Automation, Conversionrate, Study

stats Retailers, Polish Up Those Subject Lines

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...] [more]
marketingcharts.com    Study, Subjectline

stats Top-1.000-Onlineshops: Mehr Marktplatzaktivität - EHI Retail Institute

Die Studie basiert auf einer Analyse der 1.000 größten Onlineshops, die das Kölner EHI Retail Institute gemeinsam mit dem Hamburger Statistikunternehmen Statista im Sommer/Herbst 2018 nun schon zum zehnten Mal durchgeführt hat. Die Studie listet die Onlineshops anhand der erwirtschafteten E-Commerce-Umsätze im Jahr 2017. [...] [more]
ehi.org    Study

stats Studie: E-Mail Marketing im deutschen E-Commerce 2018

Der Markt für E-Mail-Plattformen ist nach wie vor zersplittert, das Angebot unübersichtlich: 63 verschiedene E-Mail-Service Provider (ESP) konnten wir bei den analysierten Onlineshops *** identifizieren. 89 % dieser Shops nutzen eine der 20 meistverbreiteten Plattformen gemäß dieser Studie; bei drei Viertel aller Firmen (74,5 %) ist eine der 10 gängigsten Lösungen im Einsatz. Damit hat der Markt für E-Mail-Plattformen aus wirtschaftstheoretischer Sicht knapp die Schwelle von „niedriger“ zu „mittlerer [...] [more]
publicare.de    ESP, Study

stats Brands Are Getting Better At Using Web Data For Targeted Email

Brands are sending targeted email, using data gathered on their sites. But not all of them are at the top of their game, according to Data & Targeting, a study by Gartner L2. Of the firms studied, 48% request email content preferences, an increase of 9% over last year. However, only 8% ask for email frequency preferences -- down from 14% in 2017. Travel brands -- which have the highest email open rates -- lead here, with over three-quarters allowing customers to specify their email content preference [...] [more]
mediapost.com    Customization, Study, Webanalytics

stats The State of Email Marketing in 2018

Businesses see the importance of sending marketing emails regularly. The majority of businesses send marketing emails either daily (32%) or weekly (41%). Larger companies are more likely to send emails frequently. We found that 37% of businesses with more than 500 employees send marketing emails daily, versus 21% of businesses with 101 to 500 employees. [...] [more]
themanifest.com    Frequency, Study

stats The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. [...] [more]
forrester.com    Automation, ESP, Study, B2B

stats Industry Spotlight: Email Marketing at Nonprofits

Based on a survey of 240+ nonprofits, we examine a range of email marketing issues, including list size, workflows, automation, deliverability, and more. [...] [more]
litmus.com    Study

stats Q2 2018 Email & Mobile Benchmark Report [PDF]

We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers. The 2018 Q2 Email and Mobile Benchmark Report includes: Revenue per email, Open, click to-open, and unique click rate analysis, Transaction and transaction to click rates Average order values, [...] [more]
cheetahdigital.com    Study

stats Marketer email tracker 2018 [PDF]

Welcome to the DMA Marketer email tracker 2018. During this period of change for many in the marketing industry, with major legislative changes from the GDPR coming in to force in a matter of months, this report offers an opportunity to monitor the state of a key marketing channel. Email remains the central strand for any multi-channel marketing campaign, integrating seamlessly with both digital and physical channels. This report [...] [more] 
dotmailer.com    Intelligence, Multichannel, Study
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