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discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...] [more]
themarkup.org    Study, Deliverability

stats BIMI Up, Scotty! A look at Brand Indicators for Message Identification (BIMI) Adoption with R and the Alexa Top 1m

Amazon had stopped updating the Alexa Top 1m sites for a while but it’s been back for quite some time so we can use it to see how many sites in the top 1m have BIMI records. We’ll use the {zdnsr} package (also on GitLab, SourceHut, BitBucket, and GitUgh) to perform a million default._bimi prefix queries and see how many valid BIMI TXT record responses we get. [...] [more]
rud.is    Study

stats E-Mail Studie: Kennzahlen & Clients nach Branchen 2019 [PDF]

Wir liefern Ihnen die aktuelle mailworx Studie zum Jahr 2019 kostenlos direkt in Ihr E-Mail Postfach und somit auch die ideale Grundlage sowie perfekten Vergleichswert für alle, die professionelles Newsletter Marketing betreiben wollen. Neben den klassischen KPIs, wie zum Beispiel die Öffnungs-, Lese- sowie Klickrate, wirft man einen detaillierten Blick auf die Ergebnisse der unterschiedlichen Branchen - getrennt nach B2B und B2C-Sektor. [...] [more] 
mlwrx.com    Study

stats Email Geeks Salary Survey & Open Data

How does your pay stack up? We at the Email Geeks Slack community want you to know if you're being paid fairly and give you the knowledge you need to do something about it if you're not. Fill out the form then find similar responses in the spreadsheet to see how you compare. If you're comfortable, please share the following link with colleagues, friends, and social media to help us increase submissions to improve the data. [...] [more]
airtable.com    Study

discussion Email open rates are actually up to three times lower than reported.

Verizon Media found in their research mail clients using IMAP to fetch emails that are plugged into a charger and connected to Wi-Fi aggressively prefetch all content in an email, prompting nearly all open pixels to report as “opened.” Those emails could truly be deleted by the user without being opened, but since the pixel was prefetched (not even rendered, yet still considered “open”), your data tells you otherwise. [...] [more]
250ok.com    Openingrate, Study

stats Research: Do Bounces Reengage over Time? It depends.

Given all of the interest in how senders should react to bounces, two of our data-minded experts set out to find the answers. Covering a data set of nearly 20 billion attempted deliveries, we analyzed the likelihood that a recipient would re-engage with a marketing brand after a bounce was registered to that address. For this analysis, we disregarded transactional messages since those may not have been in the same vein of communication (e.g. password resets versus marketing messages). [...] [more]
messagegears.com    Listhygiene, Study, Deliverability

stats E-Mail-Marketing Benchmarks 2020 [PDF]

95 Prozent der 5000 Top-Unternehmen im deutschsprachigen Raum betreiben aktiv E-Mail-Marketing. Jedoch nutzen nur die wenigsten dieser Unternehmen ihr volles Potenzial auch wirklich aus. Das ergab die bisher größte Benchmarkstudie der Unternehmensberatung absolit. 5017 Unternehmen aus 177 Sektoren wurden auf bis zu 150 Kriterien untersucht. [more] 
absolit.de    Study

stats Consumer Email Tracker 2020 [PDF]

This year’s report reinforces email’s continued position as the core channel around which a customer engagement programme should be built. It remains the preferred channel for consumers across the full customer journey from pre- to post-purchase and for customer service enquiries.This is in spite of findings from the DMA’s ‘Customer Engagement: Acquisition and the Consumer Mindset’ report, which found that social media had overtaken email for the first time among customers aged 18- to 24-years-old. [...] [more] 
pure360.com    Study

stats Email Marketing Benchmarks for 2020: By Day, Industry

Read the latest email marketing stats. See email marketing benchmarks like open rate by industry and day using data from 30 billion emails sent in 2019. [...] [more]
campaignmonitor.com    Study

stats The Essential Email Collection [PDF]

The Essential Email Collection includes the 2019 State of Email, The 2019 Hidden Metrics of Deliverability, and the 2019 Sender Score reports. These reports include information on: The biggest email challenges of 2019; How different aspects of deliverability effect your email program; The impact of complaints, spam traps, and unknown users on reputation; And much more! [...] [more] 
validity.com    Study, Deliverability

stats 2019 Email Benchmark and Engagement Study

Email benchmark and engagement study developed with sender data as well as a recipient study to see where, how, and why email is engaged with. An interesting note is that the Click-to-Open Rate continued to drop for the fourth year in a row. We believe that this demonstrates that recipients are increasingly selective about what messages they’ll interact with. While many recipients will open their emails, they’re not going to click on just any link within an email. [...] [more]
sendgrid.com    Clickrate, Openingrate, Study

stats 2019 State of Email Service Providers [PDF]

Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...] [more]
litmus.com    Study, ESP

stats Global Deliverability Benchmark 2019 [PDF]

We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...] [more] 
250ok.com    Study, Deliverability

stats Holiday Email Subject Line Tips

Use the tips below for last minute tweaks to your holiday email pushes, and stay tuned for more insights to come on Cyber Monday subject line data. 1. The shorter, the better for your subject line length. We found that brands using shorter subject lines on their email campaigns performed better than those using lengthy ones. [...] [more]
sailthru.com    Subjectline, Study

stats The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

in our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — cheetah digital, emarsys, episerver, evergage, iterable, Mapp, optimove, sailthru, and selligent Marketing cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2c marketing professionals select the right one for their needs. [...] [more]
forrester.com    ESP, Study
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