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stats How has GDPR affected Spam?

The real answer is that it is far too early to tell. Various articles currently state that "nothing has happened" as a result of GDPR or "spam has fallen slightly"; however, the true effects of GDPR providing anonymity to domain owners will take a long time to play out. The main crux of the matter isn’t the effect GDPR is having on spam levels, but how it’s hampering organizations from effectively stopping career cybercriminals from defrauding innocent people. [...] [more]
spamhaus.org    Law, Spam, Study

antispam What do Postmasters see daily?

Some common questions Postmasters field from senders are, “What happens to all the Postmaster tickets we submit? Does anyone look at them? What’s even going on there?” Before coming to 250ok, I worked as an AOL Postmaster. So in short, I know some stuff, and I’m happy to share what I can. So, we could go straight to the short answer, but… what’s the fun in that? Instead, let’s go on a journey together. Let’s start by getting a better understanding of what’s going on at the Postmaster. Even though [...] [more]
250ok.com    Spam, Deliverability

discussion BIMI discussion in email marketing [VID]

Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...] [more]
inboxplacement.com    Marketing, Spam, Deliverability

antispam Check your abuse addresses

Even if you have excellent policies and an effective, empowered enforcement team you can still have technical problems that can cause you to drop abuse mail, and so lose the opportunity to get a [...] [more]
wordtothewise.com    Spam

antispam Kurz erklärt: Brand Indicators for Message Identification

Phishing beschäftigt seit Jahren die IT-Branche und die Anwender. Ein Verfahren namens BIMI soll die Lage verbessern, indem authentifizierte Nachrichten ein verifiziertes Logo erhalten. Zum Verifizieren von E-Mail-Absendern gibt es seit Jahren ein ganzes Rahmenwerk. Doch weder „Domain-based Message Authentication, Reporting and Conformance“ noch die zugrunde liegenden Verfahren DomainKeys und Sender Policy Framework (SPF) verhindern Phishing-Versuche, wenn die Täter eigene Domains einrichten, die [...] [more]
heise.de    From, Spam

antispam DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more]
250ok.com    Spam, Study, Deliverability

stats Multi-Industry DMAC Adoption 2018 Report [PDF]

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more] 
amazonaws.com    Spam, Study

antispam Google moves gmail.com to "quarantine" DMARC policy (for subdomains)

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015. They said that "p=reject" was coming. Maybe it still is -- we're not there yet, but this appears to be a step in the right direction. Today's update: For subdomains under gmail.com and googlemail.com, they've implemented a "quarantine" DMARC policy. [...] [more]
spamresource.com    Spam

antispam Minimal DMARC

What if your recipients have been happily forwarding the mail you send to them to internal mailing lists and alternate accounts and so on for decades? And that forwarding is the sort that’s likely to break DKIM signatures as well as break SPF? And while everyone would advise you not to deploy DMARC p=reject, or at least to roll it out very slowly and carefully with a long monitoring period where you watch what happens with p-none, you have to deploy p=reject real soon now? [...] [more]
wordtothewise.com    Spam, Deliverability

antispam How Apple's DMARC Changes Affect Email Senders

Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step. This update it one of [...] [more]
sendgrid.com    Spam, Deliverability

discussion The agony of trying to unsubscribe [VID]

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...] [more]
youtube.com    Unsubscribe, Spam

antispam DKIM: Using Cryptography to Protect Your Brand From Fraud

Have you ever received an email that appeared to come from your bank, colleague, or company you've done business with, only to discover that it was spam? Even to the most discerning eyes, some of these fraudulent emails can look nearly identical to their genuine counterparts. For cybercriminals, masquerading as recognizable individuals and organizations is a tactic that makes profiteering from email scams a very lucrative venture. [...] [more]
aweber.com    Spam, Deliverability

discussion People's Gmail accounts appear to be sending out spam

We are aware of a spam campaign impacting a small subset of Gmail users and have actively taken measures to protect against it. This attempt involved forged email headers that made it appear as if users were receiving emails from themselves, which also led to those messages erroneously appearing in the Sent folder. We have identified and are reclassifying all offending emails as spam, and have no reason to believe any accounts were compromised as part of this incident. If you happen to notice a [...] [more]
mashable.com    Spam

antispam Four cents to deanonymize: Companies reverse hashed email addresses

Datafinder – Reverse email hashes for $0.04 per email: Datafinder, a company that combines online and offline consumer data, charges $0.04 per email to reverse hashed email addresses. The company promises 70% recovery rate and for a nominal fee will provide additional information along with the reversed email, including: name, address, city, state, zip and phone number. Datafinder is accredited by Better Business Bureau with an A+ rating, and its clients include T-Mobile. [...] [more]
freedom-to-tinker.com    Law, Spam

stats DMARC Adoption Among e-Retailers (Q1 2018) [PDF]

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC [...] [more] 
amazonaws.com    Spam, Study, Deliverability
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