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stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

tactics The Best Time To Send Your Newsletters

We identified specific periods during the year when web users are most receptive to email campaigns – it is mainly during periods when mass mailings are less frequent. For example, we noticed that during the winter season, open rates were higher. The last quarter of the year is overloaded with emails but also with click rates. This is mainly because web users are interested in special offers for Christmas and for the end of the year sales. [...] [more]
mailify.com    Sendtime

stats Der perfekte Zeitpunkt für den Newsletter-Versand 2017 [PDF]

Welcher ist der beste Zeitpunkt für den Versand von Newslettern? Mit dieser Studie möchten wir Ihnen einige Anhaltspunkte liefern, die Ihnen dabei helfen, diese Frage für sich zu beantworten. Für die Studie wurden mehr als eine Milliarde versendeter E- Mail Kampagnen herangezogen und die wichtigsten E-Mail Kennzahlen betrachtet. Bei den angegebenen Kennzahlen handelt es sich um Durchschnittswerte, teilweise werden das B2B- und B2C-Segment separat betrachtet. [...] [more] 
mlwrx.com    Study, Sendtime

stats Report: Friday Was the Best Day for Q3 Email Marketing Engagement Rates

Previous research published in the second quarter of 2016 showed that email marketing campaigns performed best on Thursdays, but this trend shifted in the third quarter. The “Email Benchmark Report Q3 2016” from Yesmail has revealed that in terms of open rates, click rates, and CTO rates, Friday was the best day for email marketers to launch campaigns in the quarter. [...] [more]
komarketingassociates.com    Study, Sendtime

stats Best Time to Send Email Blast and Marketing Emails

Email marketing can be an excellent way to promote content and products. However, sometimes it can be difficult to get people to view your emails. [...] [more]
sevenatoms.com    Study, Sendtime

discussion Unboxing eDataSource: The Tool that Started it All

Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: In 2003, one of the leading Advertising Agencies asked for my help in finding a vendor that provided competitive intelligence tool for email. What I discovered was, back then, there were no vendors who were monitoring competitive email campaigns. In [...] [more]
onlyinfluencers.com    Frequency, Intelligence, Tool, Sendtime

stats 2016 Adestra Consumer Adoption & Usage Study - A comprehensive survey of consumers across the U.S. on their digital usage [PDF]

What happens to your email campaigns as soon as you hit "send?" Do you know who's reading? What devices are they using? Do they even read your messages at all? Email marketers are like big-game hunters. We're always trying to track where our customers are going and what they're doing. We scroll through spreadsheets of statistics but we're usually mystied by a lot of them. What we really want to know is how consumers interact with, and think about, the email messages they receive. So, we asked 1,200 [...] [more] 
adestra.com    Unsubscribe, Mobile, Study, Sendtime

stats Are Weekends The Secret Ingredient For Email Marketing?

The weekend reigned supreme for conversions, with Sunday driving the second-highest conversion rate with 40% higher-than-average sales generated. Emails sent on Thursdays generated the highest email engagement, according to the report, with 14% higher-than-average open rates and 41% higher than average unique click rates. [...] [more]
mediapost.com    Study, Sendtime

 strategy International Email Marketing: How to Master Time Zones

Sending emails across time zones can be tricky. We provide hands-on advice for how to optimize sent times and email content for an international audience.  [...] [more]
litmus.com    Sendtime

tactics Five Email Split-Tests that Really Move the Needle

If you are still hand curating product recommendations or recommending the same products to every shopper – such as top sellers or new markdowns – you will see a big increase in sales and revenue by personalizing those product recommendations based on each shopper’s online behavior and past purchase history. Personalized product recommendations have been proven to increase conversion rates more than 20% - proving that the shoppers are seeing merchandise they are interested in greatly increases [...] [more]
listrak.com    Customization, Test, Sendtime

stats Email Benchmark Report Q4 2015: Best Sendtime? [PDF]

There is no “best time to mail,” but weekends and early morning hours saw increased email engagement during the fourth quarter. While email volume increased by 23.4 percent in Q4 2015 compared to Q4 2014, open rates actually matched or were above those in Q4 2014. Unsubscribe rates also decreased year-over-year (YOY), suggesting that even with increased email volume, customers still engage with messages that are relevant and thoughtful [...] [more] 
experian.com    Study, Trend, Sendtime

stats Testing the best time to email, based on benchmarks

he new Q4 2015 Email Benchmark Report covers the best time to email — a question we are asked frequently. In short, there is no “best time to email” — every brand has a different set of customers, with different needs and preferences. That said, the historical performance of Q4 2015 email marketing campaigns by time-of-day and day-of-week can highlight opportunities for times and days to test mailing more frequently. [...] [more]
experian.com    Conversionrate, Study, Sendtime

stats The best time to send your email campaigns?

The time of day that you send your emails can have a noticeable effect on how your audience engages with them. With this in mind, scheduling the arrival of your campaigns to suit the needs of your audience can have a significant impact on their success. [...] [more]
signupto.com    Study, Sendtime

stats Best Times To Get Your Business Email Opened now [PDF]

This report will tell you: The best time to send emails on weekdays. When to send emails on weekends. How to take advantage of email on big holidays. How to handle email during single-day holidays. [...] [more] 
hubspot.net    Event, Study, Sendtime, B2B

tactics Helpful data to plan your holiday email schedule

The first hot sheet of the holiday season looks at email by the numbers. Volume in the first two weeks is up 25.5 percent year-over-year across all industries. With this large increase, it’s not surprising that performance metrics have been slightly lower. Marketers need to work smarter, not harder. Analyzing and understanding the data from last year can help make the holiday season bright for your customers. We know this is a busy season, so we’ve done (and in this Holiday Hot Sheet series will [...] [more]
experian.com    Event, Study, Sendtime
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