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stats Case Study on Discount Subject Lines Similarity

Gartner L2 processed 44,203 discount subject lines. Brands that send fewer, but more relevant discount emails achieve higher open rates than brands that send more frequent, broad-based discount campaigns. Brands that use differentiated language in their discount email subject lines achieve a 13.7% lift in open rate over those that use more generic language. Open rates [...] [more]
mediapost.com    Subjectline, Openingrate, Study

stats Klickraten und Öffnungsraten 2018 - der große Branchen-Benchmark im E-Mail Marketing [PDF]

Neu in diesem Jahr: Die Öffnungsrate und die Klickrate nach Kalenderwoche. Welche Wochen laufen besonders gut und in welchen Wochen machen sich Feiertage und auch Urlaubszeiten besonders bemerkbar? Unser Zeitstrahl gibt Ihnen einen eingängigen und übersichtlichen Eindruck, welche für Sie die besten Versandzeiten sind [...] [more] 
newsletter2go.de    Clickrate, Openingrate, Study, Sendtime

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
episerver.de    Openingrate, Study

stats 2018 Marketing Benchmark Report - Email and Mobile Metrics for Smarter Marketing [PDF]

This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and click- through rates for mobile push messages. [...] [more] 
ibm.com    Clickrate, Multichannel, Openingrate, Study, Trend

stats SendGrid's Global Benchmark Report 2018 [PDF]

Each year, SendGrid leverages the knowledge and experience of our internal data scientists and deliverability experts to develop and publish our Global Email Benchmark Report . For 2018, we’re happy to provide this resource to email senders of all types. This year’s Global Email Benchmark Report features data and benchmarks from more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses. As a sender, this report can help you: [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study

stats E-Mail Öffnungen: Wo, wann und wie lange? [PDF]

In dieser Studie betrachten wir den Umgang von Abonnenten mit E-Mails. Dabei werden folgende Fragen beantwortet: Welche Endgeräte und Anwendungen verwenden Abonnenten zum Lesen von E-Mails? Gibt es einen Zusammenhang zwischen dem Wochentag und der Präferenz für ein Endgerät (Mobilgerät, Webmail oder Desktop)? Wie viel Zeit verbringen Abonnenten mit dem Anzeigen von E-Mails? Und hat das zum Öffnen der Mail genutzte Endgerät Einfluss auf die Verweildauer? [...] [more] 
returnpath.com    Openingrate, Study, Trend

stats The 2018 Hidden Metrics of Email Deliverability Industry Benchmarks for 7 Key Metrics [PDF]

Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability. Tracking engagement-based metrics (which measure how subscribers interact with your email program) is a critical step in evaluating the success of any [...] [more] 
returnpath.com    Openingrate, Study

stats Modeling Time to Open of Emails with a Latent State for User Engagement Level [PDF]

Email messages have been an important mode of communication, not only for work, but also for social interactions and marketing. When messages have time sensitive information, it becomes relevant for the sender to know what is the expected time within which the email will be read by the recipient. In this paper we use a survival analysis framework to predict the time to open an email once it has been received. We use the Cox Proportional Hazards (CoxPH) model that offers a way to combine various [...] [more]
google.com    Intelligence, Openingrate

stats Compare your email performance metrics: 2017 industry benchmarks

Every week you open your dashboard with anticipation to see if your email campaign is performing well. Among the most important metrics that you look at first are your open, bounce, click and unsubscribe rates. These stats help you determine if your emails are breaking through and resonating with your subscribers. When your performance metrics are too low, it means you need to change a few things. On the other hand, when your campaign is outperforming your expectations, it means you want to [...] [more]
mailerlite.com    Clickrate, Openingrate, Study

discussion Initial Renders Metric for Better Engagement Tracking

A consequence of this approach is the possibility of underreporting engagement because some mailbox providers—notably Gmail—truncate message content that they consider too long. This means a recipient may open and read part of the content, but the open pixel would not render and would therefore not record the open. To help our customers get a more accurate picture of who is opening and reading their email, we’re adding an additional open pixel at the top of the message. It drives a new metric labeled [...] [more]
sparkpost.com    Openingrate

 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

stats Quarterly email benchmark report, Q1 2017 [PDF]

Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...] [more] 
cheetahdigital.com    Clickrate, Openingrate, Study, Trend

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

stats Benchmark Report 2017 - Comparing stats from 2016 [Snippet]

Welcome to the latest Communicator Benchmark Report, analysing over 3 billion emails sent in 2016 across 17 sectors. Following on from last year’s report, we’ve collated the stats and created this easily digestible deck to review and pick out the key information that’s relevant for you. We’ve highlighted our key findings from last year to give you the best possible insight into your activity and to help you benchmark this against other businesses. [...] [more] 
communicatorcorp.com    Clickrate, Openingrate, Study, Trend

stats Guide to Email for Ecommerce [PDF]

Every day, we help thousands of ecommerce companies deliver email to millions of recipients. SendGrid’s platform is an ideal solution for many of these companies because it can be used to send both transactional and marketing email. In addition to meeting all the email needs of ecommerce senders, SendGrid is the industry leader when it comes to customer support, deliverability, and email expertise. [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study, Trend
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