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Articles



tactics Five Mistakes in Designing Mobile Push Notifications

Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off. [...] [more]
nngroup.com    Multichannel

stats Marketer email tracker 2018 [PDF]

Welcome to the DMA Marketer email tracker 2018. During this period of change for many in the marketing industry, with major legislative changes from the GDPR coming in to force in a matter of months, this report offers an opportunity to monitor the state of a key marketing channel. Email remains the central strand for any multi-channel marketing campaign, integrating seamlessly with both digital and physical channels. This report [...] [more] 
dotmailer.com    Intelligence, Multichannel, Study

discussion Deep Neural Net with Attention for Multi-channel Multi-touch Attribution [PDF]

In this paper, we propose a data-driven multi-touch attribution and conversion prediction model denoted as deep neural net with attention for multi-touch attribution (DNAMTA) that outperforms other approaches in terms of both conversion prediction and attribution analysis. [...] [more] 
arxiv.org    Intelligence, Multichannel

strategy How Direct Mail Automation Can Ease Your GDPR Transition

To be in compliance with the GDPR, direct marketing must meet one of several standards, including consent and legitimate interest. But how can you use marketing automation and direct mail to do so? With direct mail opt-in from your customers and prospects, you can ensure you are aligning with the legitimate interest standard. [...] [more]
marketo.com    Multichannel

stats 254% more Engagement by using Emojis [PDF]

moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...] [more] 
leanplum.com    Subjectline, Multichannel, Study

stats 2018 Marketing Benchmark Report - Email and Mobile Metrics for Smarter Marketing [PDF]

This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and click- through rates for mobile push messages. [...] [more] 
ibm.com    Clickrate, Multichannel, Openingrate, Study, Trend

tactics The Skimm launches a 1:1, bot-less (for now) texting service to help subscribers make decisions

If you’re thinking about cutting the cord on a cable TV subscription, would you Google the pros and cons? Post on Facebook? Call your parents? …Text The Skimm? If you’re one of their 7 million newsletter subscribers, you just might. On Wednesday, The Skimm pulled the curtain off a 1:1, Q&A texting service — no bots, just humans for now — to help its paid app subscribers contextualize the news of the day in their own lives. “Our product strategy is based on finding questions that [...] [more]
niemanlab.org    Multichannel

stats Practicology & Google Omnichannel CX Review 2018 [PDF]

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets. [...] [more]
practicology.com    Multichannel, Study

stats Retail customer experience benchmarking - Best practices & best-in-class retailers

For our omni-channel customer experience benchmarking project we put together a list of principles across a range of categories such as store details, personalisation, customer service and cross-promotion. In this article, we share some of the best-in-class examples from each category of customer experience principle. [...] [more]
thinkwithgoogle.com    Multichannel, Study

tactics Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

The ins and outs of 3 popular attribution models. Retailers are beholden to large numbers and the attribution model they choose to use can impact not only their outcomes, but strategy and budgets. Learn more in this blog post. [...] [more]
windsorcircle.com    Intelligence, Multichannel, Webanalytics

stats CMC Dialogpost Studie 2017

In der Studie wurde im siebenwöchigen Aktionszeitraum die durchschnittliche Conversion Rate beim Versand von Print-Mailings an Bestandskunden ermittelt, um die Performance zu evaluieren. Das Ergebnis: 50000 eingegangene Bestellungen und eine durchschnittliche Conversion Rate von 3,9 Prozent. "Ein Spitzenwert im E-Commerce", verkündet die Deutsche Post. An der Studie teilgenommen haben 50 Online-Shops, darunter Lieferando, Maxdome und Mymuesli. Alle Teilnehmer haben bis dato kaum klassische Mailings [...] [more]
collaborativemarketingclub.com    ESP, Multichannel, Study

social Facebook’s new Custom Audiences permission tool will require user consent confirmation

Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it against user profiles. [...] [more]
marketingland.com    Multichannel, Social

discussion Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. How can a brand master the omnichannel experience? There are a few factors, according to L2’s new Intelligence Report. Brands must have seamless integrations between channels and expedited shipping options. They should also utilize cutting-edge technology that adds to the customer experience, such as augmented reality [...] [more]
sailthru.com    Multichannel, Study

tactics How to Combine Email Marketing With Live Chat

When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...] [more]
campaignmonitor.com    Listbuilding, Multichannel

discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study
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