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mobile Hiding Elements in Email

Have you ever wondered the best way to hide elements in email? Whether you’re trying to hide/show images on desktop or mobile versions, or want to hide certain parts from different email clients. We take a look at how you can target a range of email clients and the attributes you can use to hide elements within them. Along with an easy way to show different images on desktop and mobile. [...] [more]
emaildesignreview.com    Design, Mobile

mobile Play My Emails in Outlook and get time back in your day

Microsoft AI has made great progress driving innovation for companies. And we are well on our way helping people change the world for Good. How can AI help people get time back in their day so they can focus on spending time with the people in their lives that matter most? AI in Microsoft 365 is leading the approach to put people at the center and use intelligent, personalized experiences to transform your productivity. [...] [more]
microsoft.com    Mobile

mobile The Ultimate Guide to Dark Mode for Email Marketers

What email clients offer Dark Mode and how does it impact your email designs? Here's everything you must know about one of the hottest email design trends. [...] [more]
litmus.com    Design, Mobile

stats Global Study: Consumer Engagement Best Practices for 2020 [PDF]

In partnership with Lawless Research, Twilio surveyed 2,500 consumers in the US, UK, Germany, and Australia about their communications preferences and experiences. Respondents all owned a smartphone or mobile phone and had been the recipient of communication from a business via a variety of channels including email text message, messaging app, social media, phone, or a company’s mobile app [...] [more]
twilio.com    Mobile, Multichannel, Study

tactics When to Use Retina Images in Email Marketing

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Otherwise, they should avoid them. [...] [more]
oracle.com    Design, Mobile

tactics Understanding Emails in Dark Mode for Apple (and Optimizing it)

The dark mode is one of the most visibly prominent features in Apple’s MacOS Mojave. It is considered to be one of the most radical changes that Apple’s interface has undergone in its operating system since the inception of Mac OS X in 2001. Dark mode, as the name itself suggests is a setting that transforms the complete view in a negative visual. To put it in other words, it changes the color of the text from the usual white to the black. Therefore, instead of seeing black text on a white or grey [...] [more]
emailmonks.com    Design, Mobile

mobile Improving the Customer Experience with Deep Linking

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, [...] [more]
messagegears.com    Mobile, Multichannel

mobile Email Client Support for Media Queries

Now that Outlook.com may be starting to support email media queries, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in HTML email. What Are Email Media Queries? Media queries are part of CSS3 and allow developers to customize their content for different presentations or devices. A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as [...] [more]
emailonacid.com    Design, Mobile

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

 mobile Outlook.com To Support Media Queries

The webmail version of Outlook will now behave exactly like its mobile apps. The empty attribute selector hack [owa] will still work. Progressive enhancement should now use the supports query instead of WebKit targeting. [...] [more]
kevinmandeville.com    Design, Mobile

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

stats Q3 2018 Email and Mobile Benchmark Report [PDF]

We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers. Email volume rose by 5% in the third quarter — and there was a 12.3% decline in unsubscribe rates to 0.08% [...] [more]
cheetahdigital.com    Mobile, Study

discussion 3 Ways To Use Interactive Email In E-Commerce [GFX]

Email doesn’t have to be static. Bringing interactivity to your emails can spice up your program and provide the lift of engagement you’ve been looking for. Last summer, I was caught in a sudden thunderstorm while walking to the train[...] [more]
cordial.com    Gallery, Design, Mobile, Trend

mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool

mobile Choosing a Responsive Email Framework: MJML vs. Foundation for Emails

Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks. But there's hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us. [...] [more]
css-tricks.com    Design, Mobile, Tool
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