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strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

stats Q3 2018 Email and Mobile Benchmark Report [PDF]

We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers. Email volume rose by 5% in the third quarter — and there was a 12.3% decline in unsubscribe rates to 0.08% [...] [more]
cheetahdigital.com    Mobile, Study

discussion 3 Ways To Use Interactive Email In E-Commerce [GFX]

Email doesn’t have to be static. Bringing interactivity to your emails can spice up your program and provide the lift of engagement you’ve been looking for. Last summer, I was caught in a sudden thunderstorm while walking to the train[...] [more]
cordial.com    Gallery, Design, Mobile, Trend

mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool

mobile Choosing a Responsive Email Framework: MJML vs. Foundation for Emails

Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks. But there's hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us. [...] [more]
css-tricks.com    Design, Mobile, Tool

tactics One-Tap Subscribe: Eine clevere Taktik für mehr E-Mail-Adressen

Möchten Sie mehr E-Mail-Adressen gewinnen und Ihre Kampagnen optimieren? Erfahren Sie mehr über unser E-Mail Marketing Seminar am 22.03.2018. Wie können wir den Aufwand für den Interessenten (noch) weiter reduzieren, um mehr Leads oder E-Mail-Adressen zu gewinnen? Wer sich diese Frage (regelmäßig) stellt, findet immer wieder interessante Ideen und Taktiken, um den Adressbestand signifikant zu [...] [more]
emailmarketingblog.de    Listbuilding, Mobile

discussion (Relatively) Painless Email Coding

Writing HTML-based emails is like entering a strange web development time machine: you leave the modern world and find yourself going against every rule you’ve ever learned about web development. Want to put two things next to each other? Use a table. Want to nest two components within each other? Table within a table. Want pretty styles for your nice component? Forget external stylesheets?—?you inline those styles, baby. Oh, and by the way, some of those styles just won’t work in emails. Are you [...] [more]
nextbigsound.com    Design, Mobile

discussion 3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors seeing a popup, our customers collect on average 590 emails. And if you don’t believe me, there are plenty of case studies on the matter which go in the same direction. 5.9% is [...] [more]
dotmailer.com    Listbuilding, Gallery, Mobile

 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

mobile HEML - an open source markup language for building responsive email

SparkPost has introduced an open-source email development tool called HEML. The offering, which allows users to code responsive emails, is one of several "standalone, platform-agnostic developer tools available for free in the email space," the company says. [...] [more]
heml.io    Design, Mobile

mobile Improve your Click-Through Rates with Perfectly Responsive Emails

This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by [more]
medium.com    Design, Mobile

social Email Marketing Trends for 2018

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...] [more]
medium.com    Listbuilding, Marketing, Mobile, Trend

mobile Background Images & Samsung Email App

Notice your background images are not appearing in the Samsung native email app? Learn what you need to update in your code so that they appear. I tested all of these options and determined that you need to use single quotes around your background image URLs or they will not appear! A strange bug, but thankfully a simple fix! [...] [more]
courtneyfantinato.com    Design, Mobile

mobile Consistent Media Query Support Returning to Outlook Apps

nconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported. [...] [more]
litmus.com    Design, Mobile

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video
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