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discussion “Newsletter mit Opening-Rate von 50% - wie geht das?” [MP3]

Der “Tagesspiegel Checkpoint” gehört zu Berlin wie der Fernsehturm und die Currywurst. Zu verdanken ist das keinem Geringeren als dem Tagesspiegel-Chef, dem Newsletter-Papst Lorenz Maroldt. Hinter der einmaligen Erfolgsgeschichte steckt die Bereitschaft und Leidenschaft, Neues auszuprobieren – und das gelegentliche, nächtliche Entgleiten bei Wein oder Bier auf der Dachterrasse, abgerundet mit einer feinen Prise Berliner Schnauze. Von diesem Erfolgsrezept, dem politischen Einfluss, davon, wo die [...] [more]
emailmarketingblog.de    Marketing

discussion Yahoo's Interested In You: Email Scanning Draws New Fire

Oath’s practice of scanning emails to feed advertising received new attention on Tuesday with the publication of a story in The Wall Street Journal. The Journal reports that Yahoo is now “actively pitching advertisers on its ability to plumb Yahoo Mail inboxes for valuable information,” despite the fact that Silicon Valley largely frowns on this activity. [...] [more]
mediapost.com    Marketing

discussion What Dangers Are Lurking in Your Tech Stack? [PDF]

Some marketers wear a complex, towering tech stack as a badge of honor. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this whitepaper, we’ll get into why you should use caution when constructing your tech stack. We’ll also propose some ways to avoid the common mistakes today’s marketing leaders make when it comes to technology. [...] [more] 
emarsys.com    Marketing

tactics 25 Product Launch Announcement Email Examples (From Real Brands) [GFX]

Get inspired for your product launch email campaign by these 25 email design examples. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. [...] [more]
chamaileon.io    Marketing

tactics Optimising your email marketing - moving past A/B testing

To truly improve on your results and drive engagement you need to look even further than those two classic KPI’s. Quantitative data only goes so far! Any product manager/owner will tell you that you not only need to look into the data but also ask your users for feedback constantly! Net Promotor Scores and tools like Hotjar, Intercom, Usabilla or a good old fashioned interview give product owners the qualitative feedback they need. These product owner practices are practices us marketers can also [...] [more]
medium.com    Design, Marketing

discussion The ROI for Email Marketing: The Good News and the Bad News

Marketers who described their email marketing programs as unsophisticated reported an email marketing ROI of 44:1 on average. Programs of average sophistication reported an ROI of 40:1. And sophisticated email marketing programs reported an ROI of 38:1. The more sophisticated programs show a clear shift in focus from maximizing return rates to maximizing overall returns, which is what you want from a business standpoint. Who cares if the next $500,000 investment you make in your email program [...] [more]
litmus.com    Marketing, Study

discussion 8 Jahre nach Gmail: GMX & Web.de stellen sortierten Posteingang vor

Acht Jahre nachdem Gmail die “Priority Inbox” eingeführt hat, ziehen nun GMX und Web.de nach: Bei den hiesigen Webmail-Anbietern lassen sich künftig E-Mails wie bei Gmail automatisch in bestimmte Kategorien, wie beispielsweise “Termine” oder “Verträge”, einsortieren. Auch E-Mails von Online-Snops sollen automatisch erkannt und Sendungsverläufe künftig in Echtzeit angezeigt werden: Das Testprogramm mit zunächst einer [...] [more]
emailmarketingblog.de    Marketing, Trend

discussion E-Mail-Marketing und DSGVO: Lohnen sich Newsletter überhaupt noch?

Geschrumpfte Verteiler und Angst vor Bußgeldern: Viele Unternehmer, die auf E-Mail-Marketing setzen, haben schlaflose Nächte wegen der DSGVO. Was ein Experte jetzt rät. impulse: Herr Zorn, manche Unternehmen haben seit dem Inkrafttreten der Datenschutz-Grundverordnung (DSGVO) ihr E-Mail-Marketing komplett auf Eis gelegt. Was halten Sie von solch drastischen Maßnahmen? [...] [more]
impulse.de    Marketing

discussion The anatomy of a professional email marketing team

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the … [...] [more]
emailvendorselection.com    Marketing

tactics Effiziente Personalisierung: Personas reloaded

Wie granular dürfen Personalisierungskonzepte sein, damit sie sich immer noch rechnen? Neben gängigen Automatismen wie der persönlichen Anrede oder der Referenz auf früheres Kaufverhalten, landet man in den meisten Fällen beim Clustering. Doch die Frage ist: Funktionieren Zielgruppen und Personas heute noch effizient? Das Konzept der Personas ist inzwischen 20 Jahre alt und noch immer ernten Speaker reihenweise „Ahs“ und „Ohs“, wenn sie diese Form des Zielgruppen-Clustering beschreiben. Das liegt vor [...] [more]
email-marketing-forum.de    Marketing, Segmentation

 tactics Email Workflows that Work: Webinar Recording + Q&A [VID]

Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...] [more]
litmus.com    Marketing, Study

tactics How to Create a Time-Saving Email Marketing Schedule That Works

Email marketing is effective in achieving your online marketing goals. While it's much work to manage, it shouldn't come to a point where you don't have any more time for other tasks and responsibilities. Here are ten things you should do to create a time-saving email marketing schedule that delivers results. [...] [more]
getresponse.com    Marketing

tactics 7 Tips for Creating An Internal Newsletter That Isn't Boring

Create an internal company newsletter that gets opened and read. Campaign Monitor shares tips to improve company culture and keep employees informed. [...] [more]
campaignmonitor.com    Marketing

discussion EmailOctopus - London Email Meetup [VID]

Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...] [more]
emailoctopus.com    Marketing

strategy Roadmap to great Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business. But how? To master email marketing in Travel, you definitely need to bring two things: [...] [more]
emailvendorselection.com    Marketing
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