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discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool

discussion Google introduces email annotations for Gmail promo tab

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your promotional email to life.” The new experience gives marketers an innovative way to drive engagement with promotional email recipients by adding hig [more]
250ok.com    Design, Marketing

discussion Gmail Promotional Tab Markup Tool for Promotion Card Image Previews

Gmail released a new set of Promotion Tab features yesterday that included a sender customized preview called PromotionCard, custom logos and deal badges. See here for the overview. I’ve created a simple tool to help you generate the markup required to display the features when your email is featured in the Top Promotions section in Gmail’s Promotion Tab (Note there is no guarantee that your email will be featured). [...] [more]
freshinbox.com    Design, Marketing

discussion The 5 People You’ll Need on Your Email Team

Email marketing is increasingly becoming a team sport as email has shifted from plain text memos to HTML layouts, and now to dynamic content. There is more people involved in any single campaign than ever before, so it’s time to take stock of who’s on your team and what role they play. [...] [more]
mailjet.com    Marketing

discussion You have been breached? Now what...

Here’s some things not to do when you’re in a crisis and need to send breach notifications: Register a new domain name. New domains tend to have no brand recognition and no reputation; Move to a new IP. New IPs need to be warmed up before being used, and this can take 30 days or more to manage; [...] [more]
emailkarma.net    Marketing

tactics Newsletter-Kampagnenplanung in 3 Schritten

Auch 2019 stehen wieder einige spannende Ereignisse und Events an, die sich hervorragend für neue Newsletter-Kampagnen eignen. 21. Januar - Mondfinsternis. Die totale Mondfinsternis tritt 2019 am 21. Januar genau um 2.36 Uhr ein. Dieses einmalige Ereignis eignet sich für eine besondere Kampagne. Starten Sie beispielsweise eine Rabattaktion, die genau dann gilt, wenn der Schatten der Erde sich über den Mond legt. Den höchsten Rabatt bieten Sie dann - wenn es auch in der Nacht ist - genau um 2.36 Uhr [...] [more]
email-marketing-forum.de    Event, Marketing

strategy How to Create an Effective Promotion Email

Promotional emails are meant to drive and increase conversions. But do they really show impressive results? After reading this article, you will be well aware of the tips to create a promo email that converts and will and get inspired by the best promotional email examples. Even if your email newsletter templates are pretty effective, do not miss out on a chance to improve your promo campaigns. [...] [more]
stripo.email    Marketing

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

stats Lifecycle Benchmark - Insights on new subscriber engagement throughout the first year [PDF]

In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...] [more] 
returnpath.com    Marketing, Segmentation, Study

discussion Thoughts on the Firefox Email Tabs experiment

We recently released Email Tabs in Firefox Test Pilot. This was a project I championed, and I wanted to offer some context on it. Email Tabs is a browser add-on that makes it easier to compose an email message from your tabs/pages. The experiment page describes how it works, but to summarize it from a technical point of view: [...] [more]
ianbicking.org    Marketing

discussion Marketers embrace stock image diversity in wake of ASA gender stereotyping rules

Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban (in terms of the images they choose for campaigns), compared to 57% in 2017 – showing a positive increase in tackling [...] [more]
marcommnews.com    Design, Marketing

 discussion How Withings Uses Email to Engage Customers All Over the World

The Withings email team (formerly Nokia) runs their operations from two continents?—?making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation, encouraging customer engagement, and building excellent email flows. [...] [more]
reallygoodemails.com    Marketing, Customization

discussion Is BIMI the new frontier for email marketers?

BIMI may allow email marketers to further indicate trust in the inbox with those who receive their emails. It’s important that email marketers understand the potential promise of BIMI while also appreciating the challenges to widespread adoption. As a very quick refresher, for those who don’t have time to dive into our original blog, BIMI [...] [more]
250ok.com    Marketing, Deliverability

discussion Cartoon: Customer Satisfaction Survey Fatigue

I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take money from an ATM, I’l soon receive an email asking me how my ATM experience was. We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction… “Too many marketers are asking for data that’s easy to measure and KPIs that are simple to track, rather than really listening to customers and understanding their [...] [more]
marketoonist.com    Marketing

discussion The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster

The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster. This time, we’re going a step further with our guide to creating a horrific newsletter; A newsletter that will be a guaranteed disaster. So, for those who enjoy an awful marketing strategy – this one’s for you! [...] [more]
mailify.com    Marketing
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