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strategy The Questions to Ask Instead: Email Performance Measurement [VID]

In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...] [more]
oracle.com    Marketing

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing

discussion Microsoft Inbox Tabs for Outlook/Hotmail: Coming Soon?

Well, well, well—it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system. Something we haven’t seen since it first introduced Focused Inbox back in 2016. It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: [...] [more]
iterable.com    Marketing, Deliverability

discussion Microsoft brings Inbox Tabs to Outlook on the web

Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...] [more]
deliverycounts.com    Marketing, Deliverability

discussion Coronavirus Has Opened the Corporate Email Floodgates

The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...] [more]
nytimes.com    Event, Marketing

strategy The Complete Overview to Crisis Email Marketing and the Coronavirus

Back in stock: Customer buying behavior changes. Communicate honestly, let customers know when products are out of stock and come back in stock. Provide an back in stock alert option. Open communication builds trust. Rely more on your database: Continue to build your list, certainly now. An easy sign-up process and multiple sign up options are in place to turn web visitors into subscribers. Your database is an asset, emphasize list growth to compensate reduced ad spend / conversions. [...] [more]
emailmonday.com    Event, Marketing

discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...] [more]
niemanlab.org    Marketing, Deliverability

discussion E-commerce personalization in the Nordics [PDF]

E-commerce Personalisation in the Nordics is partly based on four consecutive surveys conducted between February 2019 to March 2019 in Denmark, Finland, Norway, and Sweden by YouGov. The aggregated survey consists of quantitative interviews with subjects over the age of 18 with a national representation of gender, age, and region. The total amount of respondents is 4063, with 1039 in Sweden, 1013 in Denmark, 1010 in Norway and 1001 in Finland [...] [more] 
anpdm.com    Customization, Marketing

tactics Amazon Accidentally Sent Out Their Email Template - let's learn from it

Last week, a Reddit user posted an email template that had been mistakenly sent out by Amazon. Although it is easy to chuckle at Amazon’s gaffe, it is important to recognize the intrinsic value of the leaked template. In fact, every marketing team could benefit from following the template’s simple instructions. [...] [more]
medium.com    Design, Marketing

discussion Is 2020 the year of BIMI?

You might notice that in my "2020: What's next?" post, I didn't mention BIMI. BIMI, aka Brand Indicators for Message Identification, is the new way to specify what logo or brand avatar a sender wants shown alongside their email messages. (Learn more about BIMI here.) Showing a logo, avatar or little graphic along side an email message isn't a new thing. Gmail, Yahoo Mail and others have supported some form of logo display for a long time now. But where that logo was sourced from, how it was [...] [more]
spamresource.com    From, Marketing, Spam

discussion xkcd: Unsubscribe Message

A mix of the two is even worse: "Thanks for unsubscribing and helping us pare this list down to reliable supporters." [...] [more]
xkcd.com    Marketing

discussion Case Study: What is an Email Address Worth and How to Increase Its Value by 176%

The ability to measure engagement using open rates click rates make email the most measurable digital channel, yet most marketers struggle to prove the value of email an email address to their organization. As a result, email is the most consistently [...] [more]
onlyinfluencers.com    Marketing

 discussion The Year in Email 2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility [...] [more]
250ok.com    Marketing, Trend

discussion Omnichannel Customer Engagement cartoon

Customer engagement is often discussed purely as a technology challenge. If only brands had the right platform, the right tools and the right customer data, they would somehow build deep and meaningful relationships with their customers. [...] [more]
marketoonist.com    Marketing, Multichannel

discussion E-Mail-Marketing Podcast mit Nico Zorn

Quo vadis, E-Mail-Marketing? Kürzlich hatte ich die Ehre, mich im Podcast des digital publishing reports mit Steffen Meier (Herausgeber und Chefredaktion des dpr) und Daniel Lenz (Co-Herausgeber des dpr) ausführlich über Chancen, Risiken und Best Practices im E-Mail-Marketing zu unterhalten: dpr-Podcast #6: Das unverwüstliche E-Mailmarketing. [...] [more]
emailmarketingblog.de    Marketing
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