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tactics How to Use Gmail Actions in Your Email Program

What are Gmail actions? We’ve all seen them in our inboxes–those little grey buttons on the right side of email subject lines that provide a direct route to that email’s call to action without having to open the actual email. We see call outs like, “View order” or “Track package.” Gmail actions enable recipients to interact with your product or service from right within the inbox and without opening the email if they don’t need to (fewer steps means less friction). Gmail actions are a small advanceme [...] [more]
sendgrid.com    Listbuilding, Subjectline, Clickrate

stats Mehr Einwilligungen gewinnen

Die meisten Kontakte mit potenziellen Interessenten hat ein Unternehmen auf der Unternehmens-Website. Daher ist das auch der effektivste Weg, neue Einwilligungen zu gewinnen. Dazu bieten sich zwei Wege an: Ein öffentlicher Newsletter für alle Interessenten oder einen geschlossenen Mitgliederbereich mit Online-Registrierung. Wie viele Einwilligungen gewonnen werden, hängt nicht zuletzt davon ab, wie deutlich auf das entsprechende Formular hingewiesen wird. Online-Händler überzeugen bis zu fünf Prozent [...] [more]
absolit.de    Listbuilding, Study

tactics Double-Opt-in-Verfahren optimieren: So erhöhen Sie die Conversion-Rate bei DOI-Mails

Viele Unternehmen verschenken Potenzial im E-Mail-Marketing – weil sie schon mit der DOI-Mail unnötig viele Interessenten verlieren. So lässt sich das DOI-Verfahren optimieren. [...] [more]
impulse.de    Listbuilding

stats What We Learned Analyzing The Website Email Acquisition Strategies Of Total Retail's Top 100 Omnichannel Retailers

Total Retail released the second annual ranking of 100 publicly traded retailers based on their omnichannel capabilities and programs offered, as well as the execution of said programs. The report scores 100 retailers on their ability to sell online, pick up in store, search for in-store products, and many more criteria. What they didn’t analyze, however, is the website acquisition strategies of these retailers. So we took it upon ourselves to do some analysis of our own, and share our thoughts about [...] [more]
cordial.com    Listbuilding, Study

tactics 4 Successful Email Opt-In Strategies (And Examples)

Getting someone to opt-in for your email list is tough. On average, a person gets 121 emails every day. People are swamped with offers, coupons, and promotions. It’s becoming harder to convince people to give you their email address when they’re receiving messages from so many sources. But that doesn’t mean it’s impossible. Here are four proven ways to increase your email opt-in rate and grow your list. [...] [more]
campaignmonitor.com    Listbuilding, Gallery

tactics GDPR Re-permission Campaigns: 6 Tips for Making Them a Success

GDPR, the European Union’s new privacy law that goes into effect on May 25th, 2018, has been keeping email marketers on their toes. One of the biggest areas of change—and the one that’s been causing email marketers the biggest headaches—is the question of how to collect and store consent. We’ve written in detail about how GDPR raises the bar to a higher standard of consent, and how you can ensure your email consents meet the new requirements going forward. But GDPR not only applies to new consents [...] [more]
litmus.com    Listbuilding, Law

law 6 neue Regeln zur DSGVO-konformen Newsletter-Anmeldung

Integrieren Sie in Ihre Anmeldeseite eine Pflicht-Checkbox, die auf Ihre Datenschutzerklärung verlinkt. Diese Checkbox darf in der Voreinstellung nicht aktiviert sein. Nur wenn der Interessent sie aktiviert, sollte die Newsletter-Anmeldung erfolgreich abgeschlossen werden können. Begründung: Artikel 13 der EU-DSGVO fordert, dass betroffene Personen schon bei der Erhebung von personenbezogenen Daten (also z.B. die Daten im Newsletter-Anmeldeformular) umfassend informiert werden müssen. Zu den [...] [more]
email-marketing-forum.de    Listbuilding, Law

tactics Double-Opt-in Reminder versenden? [VID]

Die Hälfte oder mindestens ein Drittel bestätigt die Newsletter-Anmeldung nicht. Das kann vielen Gründe haben: Die Checkmail wurde nicht gefunden, der Prozess nicht verstanden etc. Sollte man nun Double-Opt-in-Reminder verschicken, um die Ausschöpfung zu steigern? [more]
youtu.be    Listbuilding, Law

stats Email marketing report: Email volume was up 18% in 2017

Among the many findings, brands are sending more and more emails, but new subscribers’ share of their lists continued to shrink last year. “Throughout 2017, the share of new subscribers in marketers’ databases consistently declined, falling to its lowest point in Q4 when new subscribers accounted for just 3.5 percent of marketers’ mailable audience,” reports Yes Lifecycle Marketing. [...] [more]
marketingland.com    Listbuilding, Study

tactics One-Tap Subscribe: Eine clevere Taktik für mehr E-Mail-Adressen

Möchten Sie mehr E-Mail-Adressen gewinnen und Ihre Kampagnen optimieren? Erfahren Sie mehr über unser E-Mail Marketing Seminar am 22.03.2018. Wie können wir den Aufwand für den Interessenten (noch) weiter reduzieren, um mehr Leads oder E-Mail-Adressen zu gewinnen? Wer sich diese Frage (regelmäßig) stellt, findet immer wieder interessante Ideen und Taktiken, um den Adressbestand signifikant zu [...] [more]
emailmarketingblog.de    Listbuilding, Mobile

tactics How to Combine Email Marketing With Live Chat

When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...] [more]
campaignmonitor.com    Listbuilding, Multichannel

tactics 6 Keys to Email Marketing Success

Our latest guide gives you tips for each step of the email journey so you can create an unmatched subscriber experience, hit your marketing and sales goals with ease, and have your best year of email marketing ever. [...] [more]
myemma.com    Listbuilding, Customization

antispam Exploiting Browsers' Autofill Feature to Steal Email Addresses

Researchers at Princeton have discovered a pair of marketing firms using a browser exploit to steal email addresses across 1,100 different websites. [...] [more]
thesslstore.com    Listbuilding, Spam

discussion 3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors seeing a popup, our customers collect on average 590 emails. And if you don’t believe me, there are plenty of case studies on the matter which go in the same direction. 5.9% is [...] [more]
dotmailer.com    Listbuilding, Gallery, Mobile

discussion CRM und E-Mail richtig verbinden

Wer wirklich hohe Klick- und Öffnungsraten erreichen will, versendet Mailings an selektierte Zielgruppen. Am einfachsten geht das direkt im CRM-System. Doch bei der Anbindung an das E-Mail-Versandsystem gibt es einiges zu beachten. [...] [more]
absolit.de    Listbuilding, ESP, Customization
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