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discussion Email Deliverability and Performance Feeds

Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...] [more]
verizonmedia.com    Intelligence, Openingrate, Deliverability

discussion Postmaster @ Yahoo, AOL, Verizon — Announcing New Engagement Feeds

Let’s work together to move the industry forward, away from tracking pixels and towards more accurate reporting that guarantees user safety and helps you understand your campaign performance even better. At the end of the day we all want the same thing - for our customers to receive the best emails possible! Trusted senders who want to learn more about this program, please head over to our postmaster page. [...] [more]
verizonmedia.com    Intelligence, Openingrate, Deliverability

discussion Email Marketing Campaign - A Machine Learning Perspective

Email Marketing Campaign — A Machine Learning Perspective. This post is based on a data science project for the analysis of email marketing data as sampled below. The link to the jupyter notebook [...] [more]
medium.com    Intelligence

tactics Kohortenanalyse - Kundenverhalten verstehen

„Aufgepasst! Ihr gehört zur 1. Legion, 3. Kohorte, 2. Manipel, 1. Zenturie. Das ist alles zu nennen, sobald ihr euch einem höheren Dienstgrad vorstellt!“ So spricht der Zenturio Nixalsverdrus zu seinen neuen Legionären in Asterix als Legionär, dem zehnten Band der allseits bekannten Asterix-Comic-Reihe. Und wie es der Zufall so will, ist gerade der neue Band 38 erschienen. [...] [more]
marketing-boerse.de    Intelligence

tactics Smart Subject Lines

The Smart Subject Lines tool leverages Cortex's AI to assist your creative process when thinking of subject lines for your emails. [...] [more]
zendesk.com    Subjectline, ESP, Intelligence, Tool

discussion Validating Email Addresses With Machine Learning

Our Data Science team used a neural network model to classify invalid and valid emails. They applied a convolutional neural network (CNN) and recurrent neural network (RNN) layers to capture and remember patterns in the email address. CNNs are traditionally used in image processing, but were used here to create n-gram data of character sequences which are fed to an RNN. The RNN is able to learn the patterns of these character sequences which it uses to distinguish valid email addresses from invalid [...] [more]
sendgrid.com    Intelligence

 strategy Smart Send Time: How our data science team developed our automated send time optimization feature

The journey of how we worked alongside 35 of our brands as developed Smart Send Time. We’ll show how and why it works and why it outperforms standard personalization techniques. Key findings: Sending email at different times of the day leads to different open rates; Using historical sent/opened data to make either list wide or personalized predictions does not provide substantial lift. Why? Missing data — Most companies have never tested an afternoon or evening send time, so we can’t make any [...] [more]
klaviyo.tech    Intelligence, Sendtime

strategy Die Tools der E-Mail-Award-Gewinner

Während der Erstellung eines Mailings klickt die E-Mail-Software eigenständig durch die hinterlegten Links und analysiert alle Landeseiten. Die bis zu 130 wichtigsten Mikrodaten werden pro Landingpage gespeichert. Klickt der Newsletter-Empfänger auf einen Link im Mailing, können ihm - Tracking Permission vorausgesetzt - diese Mikrodaten zugeordnet werden. Durch die Analyse des individuellen Klickverhaltens über einen gewissen Zeitraum verdichtet sich das Interessensprofil der Kunden immer mehr. Mit [...] [more]
email-marketing-forum.de    Customization, Intelligence, Tool

tactics Holiday Product Recommendations Guide

What are your best sellers? How about those from last year? These classic recommendations instill customer confidence. Highlight them, along with your products best known for converting first-time customers. And if your customer experience is great enough, those new shoppers may even by loyalists by February. Tory Burch does this well, with a single beautiful, eye-catching image and just a few words. Though it’s short and sweet, Tory Burch’s copy manages to creates a sense of exclusivity and [...] [more]
sailthru.com    Gallery, Intelligence

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

discussion Salesforce Makes Email Marketing Smarter with New Einstein AI Innovations

Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications over other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42. [...] [more]
salesforce.com    Intelligence, Trend

discussion E-Mail-Engagement Metriken: Status und Trends [PDF]

Die Verfügbarkeit detaillierter Echtzeit-Kennzahlen gehört zur DNA des Online -Marketing. Das E-Mail-Marketing bildet dabei keine Ausnahme. Geeignete Key Performance Indikatoren (KPIs) sind dabei essentielle Werkzeuge zur Bewertung, Steuerung und Optimierung der verschiedenen Online-Marketing-Kanäle. Besonders interessant sind dabei alle Kennzahlen, die das Engagement der User möglichst genau erfassen, denn Engagement ist der Schlüssel zum nachhaltigen ROI des E-Mail-Kanals. Generell sind [...] [more] 
xqueue.de    Intelligence

tactics Six case studies of machine-learning powered email marketing

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email. [...] [more]
econsultancy.com    Customization, Intelligence, Study

discussion The Truth About Panel Data

There’s some noise in the email industry around Google’s new draft API policy framework, and the verbal comment from some people (though not all) at Oath/Verizon Media Group that they will follow suit. The noise is for good reason. This action would be a real and unnecessary blow to email marketers everywhere. I understand what [...] [more]
returnpath.com    Intelligence, Law

stats 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics [PDF]

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...] [more] 
pardot.com    Intelligence, Study
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