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tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

tactics Gamification in Email Marketing: How to Use It Effectively [GFX]

An email with gamification may need a special effort and more time to be prepared. Some games can be developed by a marketer and a designer, while others will require a developer. Below, you will find a few gamification ideas with a different level of complexity for you to get inspired. 1) Immediate awards. The first gamification idea is to provide users with an award immediately after they take an action. You can use dedicated plugins to recreate a scratch card and include it to your email. Take a [...] [more]
sendpulse.com    Gallery

discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

discussion Top 20 emails of 2018 and why they work [GFX]

We reveal our top 20 emails of 2018 and why we picked them. Take a read to learn from a variety of brands who will inspire your email marketing strategy. [...] [more]
pure360.com    Gallery

tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate

discussion Mailchimp Onboarding Email Breakdown [GFX]

Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 [...] [more]
medium.com    Automation, Gallery

discussion Welcome/Onboarding Emails Optimization Notebook [PDF]

Onboarding email expert Val Geisler and Litmus’ Chad S. White and Jason Rodriguez examine eight emails submitted by Litmus Community members. With decades of email marketing experience between them, they’ll share their advice on improvements and tips on things to A/B test. Through these critiques, you’ll learn how to build trust and create a great onboarding experience via email. Along the way, you’ll also pick up email design, coding, and copywriting tips you can apply to your other emails. [...] [more] 
pardot.com    Automation, Gallery

discussion Transactional Email Hall of Fame and Hall of Shame [GFX]

Welcome to the final Email Hall of Fame / Hall of Shame of 2018, highlighting some the best and worst transactional and triggered emails for December. This month's selection features emails from Amazon, Adobe, Capital One, and more. We hope you enjoy them — and learn from them — a [...] [more]
sendwithus.com    Automation, Gallery, Design

discussion Inspiration: Christmas Emails @ReallyGoodEmails.com [GFX]

What were Christmas emails like last year? Here's an interesting pick from the superb ReallyGoodEmails newsletter. [...] [more]
reallygoodemails.com    Event, Gallery

discussion The Marketer Quarterly: Best in Email 2018 [PDF]

We present 23 winners. The following pages include great findings and case studies that showcase the results of working through a labyrinth of challenges. [...] [more]
themarketerquarterlymagazine.com    Gallery

discussion 10 Nice Webinar Invitation Email Examples [GFX]

1. Bizzabo: Three choices – one action. The webinar invites from Bizzabo gave CTA in 3 ways. Fit and the primary option is within the header of the email, the next was in the body text, and the last option is finally the CTA button. Although using multiple options could look unnecessary as all the CTA will finally take to the same landing page. However, this repetition during can solely focus more on the aim of the email and create an additional option for the webinar registration. [...] [more]
chamaileon.io    Event, Gallery, Design

discussion Zendesk Onboarding Email Breakdown [GFX]

Unsurprisingly, Zendesk focuses on customer support and chatting with the team during its free trial email series. Zendesk sent nine emails, including one authentication message, during the 14-day [...] [more]
medium.com    Automation, Gallery

tactics Apology Emails: Best Practices and Examples [GFX]

On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...] [more]
stripo.email    Gallery

discussion A content strategist shares her must-read newsletters [GFX]

Which emails have you opened recently? Cup of Jo: “There are two newsletters that I keep an eye out for every week, and the first is from my all-time favorite blog, Cup of Jo. Joanna Goddard and her team of writers are content geniuses, but they also do a great job of keeping their readers’ interests in mind and chopping up their clever phrases and colorful images into bite-sized bits of inspiration. Although I’d usually advise against subject lines like ‘Hey, What’s Up?’ and ‘Happy (Almost) Weekend, [...] [more]
myemma.com    Gallery
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