Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



stats 2019 Retail Personalization Index [PDF]

The industry’s most comprehensive guide to modern personalization and customer experience management, covering 100 innovative retail leaders. Personalized marketing results in retailers’ sales increasing by 6 to 10%, two to three times higher than their non-personalizing competitors. But personalization is a broad concept with endless tactics to test, which makes it challenging to know where to start, where to look for inspiration, and where to benchmark performance against competitors and [...] [more] 
sailthru.com    Gallery, Customization

discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

discussion Using Animated GIFs In Email [GFX]

GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for developing quality images on websites, it is used for adding quality images even in email. GIF is better than any other format if you want to add lossless, compressed animations in[...] [more]
emailmonks.com    Gallery

tactics 9 Awe-Inspiring Email Popup Examples [GFX]

Having a relevant email list packed with potential buyers and returning customers is crucial if you want to ensure continuous growth for your online store. But what makes a good email popup? If you’re asking yourself this question, you’ve come to the right place. In this post, I’ll show you 9 email popup examples from top brands and share why they work. Let’s get started. [...] [more]
sleeknote.com    Listbuilding, Gallery

tactics 5 examples of interactive content [GFX]

Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage. Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if [...] [more]
aweber.com    Gallery

tactics Holiday Product Recommendations Guide

What are your best sellers? How about those from last year? These classic recommendations instill customer confidence. Highlight them, along with your products best known for converting first-time customers. And if your customer experience is great enough, those new shoppers may even by loyalists by February. Tory Burch does this well, with a single beautiful, eye-catching image and just a few words. Though it’s short and sweet, Tory Burch’s copy manages to creates a sense of exclusivity and [...] [more]
sailthru.com    Gallery, Intelligence

discussion E-Mail-Award: Auszeichnung für die besten E-Mail-Kampagnen

Auf dem DialogSummit wurde von einer hochkarätigen Jury am Mittwoch der E-Mail-Award zum sechsten Mal verliehen. Die besten E-Mailings und Newsletter wurden ausgezeichnet. Gold holten sich die hochpersonalisierten Wetter-E-Mailings von Bayer CropScience Deutschland und der Agentur nayoki sowie der billiger.de Recommender von Friends Communication, die Dialogmarketing-Agentur der Solute GmbH. [...] [more]
marketing-boerse.de    Event, Gallery

discussion Trending in Email Design: Going Off-Grid [GFX]

Broken grids and overlapping elements have been popular in web design and development in recent years. Thanks to absolute positioning and pseudo-elements, creating unique, abstract layouts can be relatively easy to achieve. As very few email clients support these CSS styles, email design and production teams have found creative workarounds to harness the potential of off-grid compositions. [...] [more]
litmus.com    Gallery, Design

discussion AMP for Email — Useful Information and Real Examples [GFX]

If the mail service doesn’t support AMP, the email will be displayed in the standard HTML5 format. This means that every subscriber will still receive your message regardless of which mail service they use. What Do You Need to Do to Send AMP Newsletters? At first, you should choose an ESP that supports AMP-powered emails. There are only 4 such providers so far: [...] [more]
esputnik.com    Gallery

discussion Top Designs for April [GFX]

Summer is here and the sales are hitting hard, as each bank holiday comes around inboxes swell with offers aplenty. Which retailers made there mark this month I hear you say? Stay tuned for the best of the month [...] [more]
emaildesignreview.com    Gallery

discussion Feedback Friday: Litmus [GFX]

What do you do when you are in front of hundreds of email geeks on an unsuspecting weekend in the South? Pee your pants? Cuss like a sailor? Show off some kick-a** designs and code that will make [...] [more]
reallygoodemails.com    Gallery, Design

discussion LiveClicker's Guide to Real-Time Email Personalization [PDF]

As a marketer today, you need to do all you can to create highly personalized, engaging, impactful email experiences for your customers and prospects. But how to cut through the inbox clutter and deliver exactly the right content at precisely the right time? The answer lies in real-time email personalization, and the good news is that it doesn’t have to be complex. [...] [more] 
liveclicker.com    Gallery

discussion How Brands Utilize Gmail's Promotions Tab Annotations [GFX]

In December 2018, Gmail launched major updates to its Promotions tab, providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. [...] [more]
litmus.com    Gallery

discussion Top Designs for March [GFX]

Mmmmmmm burger… sorry distracted there. In between demolishing as many easter eggs as humanly possible and the continued obsession with finding the best burger we thought we’d share the round up of what March had to offer… Enjoy! 1. McDonalds SL: Still a Big Mac or not a Big Mac? The results are in! [...] [more]
emaildesignreview.com    Gallery

discussion Top Performing Emails & Key Trends, Q1 2019 edition [PDF]

A look at eight emails that significantly exceeded Sailthru's cross-customer benchmarks and the trends you should be thinking about applying to your own program. The holiday season moves at lightning speed and January gives marketers a chance to breathe easy and focus on their goals for the year ahead. New Year’s resolutions tend to be pretty standard: Being healthier and losing weight, saving money, learning new skills.For email marketers, the latter likely involves increasing clicks and [...] [more] 
sailthru.com    Gallery
Page 1 | older