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discussion 6 Tips on How to Use an Email Autoresponder (Plus Examples) [GFX]

What’s an email autoresponder and how can it improve your digital marketing strategy? Here are six excellent ways to use automation in your email campaigns. [...] [more]
myemma.com    Automation, Gallery

tactics The Best Order Confirmation Emails Have Arrived [GFX]

Transactional emails are the revenue powerhouse of your email marketing program. Our 2019 State of Email research uncovered that a third of companies attribute 25% of their email revenue to transactional and triggered emails. One of the most important series of transactional emails you’ll send are around transactions themselves. Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow [...] [more]
litmus.com    Automation, Gallery, Design

discussion Revisiting the Unforgettable Emails of 2019

Last week we teamed up with Really Good Emails‘ co-founder, Matt Helbig, to highlight the unforgettable emails of 2019. All in all, it truly has been a great year for email. We’re definitely seeing marketers unleash their creative talents creating all sorts of masterpieces on their email canvases. If we had to summarize this year in email, we’d characterize 2019 as a year that saw an aggressive raising of the bar—emails are not only visually stunning [...] [more]
iterable.com    Gallery, Design

tactics Customer Milestone Campaigns: Why Birthday Emails Are Not Enough [GFX]

One way brands can celebrate customer milestones is through a loyalty or rewards program. For instance, hotel chain Marriott already offers a loyalty program to frequent travelers. “Levels” are assigned based on an individual customer’s spending activity and the “milestone” is when a new level is reached. [...] [more]
iterable.com    Gallery, Customization

tactics The Power of Simplicity: 5 of the Best Password Reset Emails [GFX]

What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year. We’ve all been there, too. You don’t know if you’re on a website that requires a special character or if the company doesn’t allow them in their passwords. So you hit the “reset password” button. Then your hero, the password [...] [more]
litmus.com    Gallery

discussion Email Marketing Design Trends to Revamp Your Email Strategy in 2020 [GFX]

If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. [...] [more]
getresponse.com    Gallery

discussion WelcomeMail.io - explore onboarding email campaigns from startups & other companies [GFX]

Explore user onboarding email campaigns from the fastest growing startups including Slack, Shopify, Envoy and more. WelcomeMail aggregates the best onboarding email campaings and keeps them up to date. [...] [more]
welcomemail.io    Automation, Gallery

discussion Top 10 Most Unforgettable Emails of 2019 [VID]

Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza. Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too. So whether [...] [more]
vimeo.com    Gallery, Design

tactics 5 Cool Ways We’ve Used AMP for Email [GFX]

Since AMP for Email launched, my teammates and I have been using the tech in our weekly email marketing newsletter, FWD: Thinking. In fact, anywhere from 25% to 30% of all clicks on the newsletter’s main call-to-action (CTA) come from readers viewing an AMP-enabled version. (We still send an HTML version every week, too, for people not using Gmail, Outlook, or Mail.ru.) [...] [more]
aweber.com    Gallery

discussion 10 Email Design Trends Hitting Your Inbox in 2020 [GFX]

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...] [more]
litmus.com    Gallery, Design, Trend

tactics Really Good Email Design Trends: Past, Present, and Future [VID]

n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...] [more]
litmus.com    Gallery, Design, Trend

discussion The Black Friday Recap [GFX]

Over Black Friday weekend, Salesforce reported over $31 billion in online sales which was another record year for the shopping holiday (still nothing compared to the $38 billion generated in China for Singles Day). On the other hand, it is one of the hardest times to get your email opened due to the sheer volume hitting the inbox at that time. Data from MailCharts shows that sending volume was up nearly 19% compared to last year - going from around 6 emails per week per organization at the beginning [...] [more]
reallygoodemails.com    Event, Gallery

discussion 15 Best Email Design Inspiration From Google [GFX]

The HTML email templates listed below all pay great attention to good design and presentation. Some even include a few marketing tricks to keep your readers engaged. While choosing your templates, it helps to make sure that the designs have room for unsubscribe links, permission reminders, and your physical mailing address. Luckily, the HTML email templates that we have for you in this roundup all follow the best practices. [...] [more]
medium.com    Gallery

strategy How We Leverage Email to Build Relationships with Our Users

Learn how our email marketing strategy changed over time and became one of the channels to make the biggest impact on our review goals while building trust with our users. [...] [more]
g2.com    Gallery

tactics Cart Abandonment Email Best Practices Illustrated with 21 Examples [GFX]

It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? And what can you about it? Spoiler alert: send cart abandonment emails. [...] [more]
chamaileon.io    Automation, Gallery, Conversionrate
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