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discussion Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why

“It is not worth-while to try to keep history from repeating itself, for man's character will always make the preventing of the repetitions impossible” – Mark Twain Back in 2013 Alchemy Worx published a thought piece on the impact of send volume, [...] [more]
onlyinfluencers.com    Frequency, Study

stats The State of Email Marketing in 2018

Businesses see the importance of sending marketing emails regularly. The majority of businesses send marketing emails either daily (32%) or weekly (41%). Larger companies are more likely to send emails frequently. We found that 37% of businesses with more than 500 employees send marketing emails daily, versus 21% of businesses with 101 to 500 employees. [...] [more]
themanifest.com    Frequency, Study

strategy Take Control of Your Sending Frequency

With so many messages going out each day, consumers are becoming even more selective about the emails they open. How can you ensure that yours make the cut? [...] [more]
bronto.com    Frequency

tactics Email Effectiveness Study [PDF]

Even these very successful retailers have a lot of room for improvement, with the top five’s scores ranging only from high to mid-70s, out of 100 — the equivalent of C+ grades. Most — 120 retailers — got failing grades. Here are the top five: Club Monaco (79.9) Crabtree & Evelyn (76.8) BCBG Max Azria (76) Hudson’s Bay (75.1) Hanes (74.7) The highest scorers shared some common practices. They didn’t email too often, averaging about one per day to their recipients, and most included several kinds of [...] [more] 
netdna-cdn.com    Frequency, Segmentation, Study

discussion Email Marketing benchmarks summary and tips

6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our. Marketing topic(s):Email communications strategy. Advice by Expert commentator. [...] [more]
smartinsights.com    Automation, Frequency, Customization, Study, Sendtime

 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

stats Ecommerce Email Marketing Engagement Up In 2017

Before diving into the changes year over year, note that these figures are trends and may not accurately represent the performance of your particular email program. Each program is different and these stats are meant to provide a benchmark so you can see how you compare to other programs. Check out the full ecommerce guide for more advice on how to optimize your ecommerce email program. Ecommerce marketers appeared to send less email this year than last. The monthly send rate went down from 18 to 14 [...] [more]
sendgrid.com    Frequency, Clickrate, Openingrate, Study, Trend

tactics Formel für die perfekte Versandfrequenz

Höhere Versandfrequenz = mehr Umsatz. Geht diese Formel wirklich auf? Ganz so einfach ist es leider nicht, denn die Häufigkeit von E-Mail Aussendungen ist längst nicht der einzige Faktor, der zählt. Eine weit wichtigere Rolle spielen Individualität, Vielfalt und der gestiftete Kundennutzen. 2/3 senden 2-3 E-Mails im Monat Die Mehrheit der Unternehmen verschickt monatlich zwei bis drei E-Mail Kampagnen (1). Ist da noch Luft nach oben? Diese Frage muss für zwei Perspektiven beantwortet werden - aus [...] [more]
email-marketing-forum.de    Frequency

stats Email Benchmark: Results by Email Frequency

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly 2 billion emails sent in 2015 by associations to find out what email frequency results in the highest engagement. 72% of email subscribers were sent 1-5 emails per month while 16% were sent 6-10. [...] [more]
informz.com    Frequency, Study

stats What is the best frequency for email marketing?

The DMA's National Email Client Report 2016 now known as the 'Marketer Email tracker' shows us that, generally, there is a trend over the past four years where companies are contacting individuals less on a monthly basis. Email Marketers look to be becoming more strategic in their approach, recognising that content needs to be relevant and are moving more towards behavioural and triggered based marketing, rather than programmatic timed campaigns. It's very apparent that irrelevant, low quality emails [...] [more]
smartinsights.com    Frequency, Study

discussion Unboxing eDataSource: The Tool that Started it All

Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: In 2003, one of the leading Advertising Agencies asked for my help in finding a vendor that provided competitive intelligence tool for email. What I discovered was, back then, there were no vendors who were monitoring competitive email campaigns. In [...] [more]
onlyinfluencers.com    Frequency, Intelligence, Tool, Sendtime

stats The Best Email Frequency for Small Business Marketing

How often should I send my email campaigns? This is one of the most popular questions that we receive during conversations with email marketing beginners. Indeed, the right email frequency has an impact on your email campaign success. There is a challenge to finding the balance between staying at the front of your customer’s mind and becoming too spammy. [...] [more]
soundest.com    Frequency, Study

tactics The quest to curtail email littering

Email littering happens when a message doesn’t add value to an experience. Even if you’ve never called it email littering, you’re familiar with how these emails look. Your inbox fills up with messages from apps and companies who can send you email. Some of these messages are valuable, while others ask for your time and waste it. A valuable email gets you information you need to know in a way that’s easy for you to read and use. If messages don’t deliver this kind of value, overall email engagement [...] [more]
postmarkapp.com    Frequency, Customization

 discussion Less Is More: Optimizing Email Volume Part 1

In July 2015, we announced that we are reducing email volume so that members receive only the most relevant email communication from us. We have been making a concentrated effort in this direction, the results of which are hopefully already noticeable. In this post, we explain how we achieved those results. In part two of this series, we will discuss our new improved technique for email volume optimization which is being rolled out this year. [...] [more]
linkedin.com    Frequency, Intelligence, Social, Study
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