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discussion Retailers’ Emails Are Misfires for Many Holiday Shoppers

Many retailers that were once data pioneers, with mailing lists and catalogs, now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history. [...] [more]
wsj.com    Event, Marketing

tactics Seven email strategies used by retailers on Black Friday

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention. So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black Friday emails to hit my inbox, categorised by strategy, and what impact they might have on consumers. [...] [more]
econsultancy.com    Event, Gallery

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery

discussion Advanced Email Conference Recap: AI, extensive personalization and e-mail geeks

On November 16, I went to the Advanced Email Conference in the heart of London. My expectations: discover new speakers, gain inspiration and see which topics live in the enamel landscape in the UK. Interested? Critical notes, self-reflection and new learning moments coming your way! [...] [more]
translate.google.de    Event

tactics Holiday Email Marketing Campaigns: Ensure Delivery & Opens

4. Avoid emoticons and symbols in the subject line. Emoticons are a popular medium to connect with consumers, but they don't belong in the subject line of your marketing emails. In fact, according to our numbers, using emoticons in the subject line could drop engagement by up to 5%. Moreover, symbols, such as "%," "#," and "!" increase the likelihood your message will be sent to the spam folder. 5. Less is more. In 2016, the most popular email subject lines were only seven words long. But don't be [...] [more]
marketingprofs.com    Event

tactics 5 techniques to optimise your Black Friday

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching! The biggest sale day of the year, where literally billions of pounds are up for grabs for retailers. However, without a designated campaign, you may not be blessed with such a lucrative Black Friday. Are you unsure how to maximise the potential effectiveness of your Black Friday email campaign? [...] [more]
e-shot.net    Event

discussion Things we learned at Advanced Email Conference 2017 #emailconf

his week Team Taxi went to the Advanced Email Conference at Bounce Farringdon, London. Here are our picks from a great conference. Personalisation is still the aim. A theme running through the day was that personalisation is key - both to drive engagement and roi, and to prevent disengagement and unsubscribes. Emma Stebbing of Thomas Cook highlighted the importance of subject lines, and showed how they’re going beyond first name personalisation there. She also reminded us to consider mobile when test [...] [more]
taxiforemail.com    Event, Customization, Trend

tactics 6 Holiday Emails to Send This Season [GFX]

To be successful, you'll have to go beyond emailing a $5 holiday coupon to every subscriber. We dug through a lot of holiday data, and we can tell you that consumers have high expectations this year. To help marketers exceed customer's expectations, we've created a list of six data-backed holiday emails that every brand can send this season. 1. Gift guide 54% of shoppers made a purchase based on a retailer's suggestion [...] [more]
pinpointe.com    Event, Gallery

tactics It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals. However, it's important to remember that just sending more emails alone isn't a strategy - you need to consider when and what to send - and which channel to deliver it to. [...] [more]
listrak.com    Event, Study

tactics E-Mail-Marketing zum Black Friday: Was es zu beachten gibt

Im Kalender der Schnäppchenjäger ist er rot markiert: Der Black Friday. In den E-Mail-Postfächern weltweit ereignet sich zu diesem Zeitpunkt geradezu ein Leuchtfeuer an [...] [more]
inxmail.de    Event, Law

discussion GIF: How Nordstrom makes your Thanksgiving More Delightful [GFX]

E-commerce spending touched $1287 million on Thanksgiving Day 2016 that was $191 million more when compared to 2015. Make the best of this opportunity by sending out interesting emails that entice your customers to take the next action. Have a look at this email by Nordstrom and get inspired to make it big this Thanksgiving. [...] [more]
medium.com    Event, Gallery

discussion Boo! How did your Halloween campaign do? [GFX]

At this time of year I love taking a peek at what our clients have been up to, as Halloween often provides a great opportunity to get creative. [...] [more]
adestra.com    Event, Gallery

discussion Halloween Email Campaigns: What's Hot (and What's Not) for 2017 [GFX]

Want to see what great things marketers are doing for their 2017 Halloween email promotions? Here are some of our favorites from the Email Creative Archive. [...] [more]
freshaddress.com    Event, Gallery

discussion The best Halloween emails to hit our inboxes this month [GFX]

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...] [more]
myemma.com    Event, Gallery

strategy Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics have varying degrees of [...] [more]
mailchimp.com    Event
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