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stats Best Marketing Automation Software in 2019

Find the best Marketing Automation Software using real-time, up-to-date data from over 13965 verified user reviews. Read unbiased insights, compare features & see pricing for 266 solutions. Request demos & free trials to discover the right product for your business. [...] [more]
g2.com    ESP

stats Best Email Testing Software in 2019

Find the best Email Testing Software using real-time, up-to-date data from over 422 verified user reviews. Read unbiased insights, compare features & see pricing for 11 solutions. Request demos & free trials to discover the right product for your business. [...] [more]
g2.com    ESP

stats The Relevancy Group's annual ESP Buyer's Guide [PDF]

The report combines data from a February 2019executive survey of 406email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive surveyclients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is [...] [more] 
messagegears.com    ESP, Study

discussion Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing

The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives. [...] [more]
emailvendorselection.com    ESP

discussion Validity acquires Return Path

If you’ve never heard of a company called Validity before, you may not be alone…but that won’t be true for long. Validity is one of the most exciting new companies in the CRM and marketing technology industries, and we are proud to announce today that Validity has acquired Return Path, the company that George Bilbrey, Jack Sinclair and I started back in 1999. This is an exciting day for Return Path! [more]
returnpath.com    ESP

discussion Press Release: Mapp is Acquiring Webtrekk

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud San Diego/Berlin, April 30, 2019 – Mapp, a leading provider of [...] [more]
mapp.com    ESP

discussion Validity Acquires Return Path, the leader in email deliverability.

By bringing all this together – products like DemandTools and Trust Assessments for CRM, BriteVerify for email verification and now Return Path – we’re able to provide a one-stop shop experience for Chief Marketing Officers or sales executives and operational teams at tens of thousands of companies worldwide to get a holistic view of how they’re doing with their data. This combination is a win-win for our expanded commercial footprint as well. Validity has long been a strong global company and now [...] [more]
validity.com    ESP

discussion Gartner Magic Quadrant for Multichannel Marketing Hubs 2019

Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions. [...] [more]
gartner.com    ESP, Multichannel, Study

discussion Ansira Acquires BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing [...] [more]
prnewswire.com    ESP

tactics ESP Landscape: Rethinking the RFP Approach [PDF]

Many of today’s RFPs reflect outdated understandings of ESP technology, rather than the current reality of the company’s needs and potential. If the RFP serves more to make the selection process easier than to make it more effective at identifying the right choice, the RFP has lost its way. Yes, RFPs can be useful. But, when it comes to choosing a new ESP, we found that companies are making mistakes that are reducing the RFP’s effectiveness. And most of the key decision makers simply don’t realize it [...] [more] 
messagegears.com    ESP

discussion Webinar Recap: Rethinking ESP RFPs [VID]

If you've had challenges with the RFP process in the past, this webinar can help you get on track, with expert advice that will help you get the right ESP. [...] [more]
messagegears.com    ESP

discussion Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

-CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced today the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. [...] [more]
businesswire.com    ESP

discussion dotmailer becomes dotdigital - the story behind the rebrand

Our vision We embarked on our mission to rebrand when we realized the dotmailer name no longer encompassed everything we do. We started by looking at the Discover how dotdigital has transformed from a simple email service provider to a powerful customer engagement cloud. See the story behind the rebrand that will transform your was of working. [...] [more]
dotdigital.com    ESP

discussion Mapp Becomes A Digital Marketing Platform For Marketing Rebels

Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced [...] [more]
prnewswire.com    ESP

stats Studie: E-Mail Marketing im deutschen E-Commerce 2018

Der Markt für E-Mail-Plattformen ist nach wie vor zersplittert, das Angebot unübersichtlich: 63 verschiedene E-Mail-Service Provider (ESP) konnten wir bei den analysierten Onlineshops *** identifizieren. 89 % dieser Shops nutzen eine der 20 meistverbreiteten Plattformen gemäß dieser Studie; bei drei Viertel aller Firmen (74,5 %) ist eine der 10 gängigsten Lösungen im Einsatz. Damit hat der Markt für E-Mail-Plattformen aus wirtschaftstheoretischer Sicht knapp die Schwelle von „niedriger“ zu „mittlerer [...] [more]
publicare.de    ESP, Study
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