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discussion Taxi for Email is joining the SparkPost family

?Today is an exciting day for Taxi for Email. For our team, for our customers, and for email teams everywhere?. [...] [more]
taxiforemail.com    ESP

law Untersagung der Nutzung von Mailchimp durch bayerische Datenschutzbehörde?

Hinweise, Tipps und Prüfungsvorlage, um eine Untersagung der Nutzung von Mailchimp wegen US-Datentransfers zu vermeiden. [...] [more]
datenschutz-generator.de    ESP, Law

law Bavarian DPA (BayLDA) calls for German company to cease the use of Mailchimp

The "ruling" presented in the "Standard" concerns a remedy procedure concluded without formal supervisory measures regarding a complaint by a data subject, in which the controller (an individual company) that had used Mailchimp had, after our request for comments and detailed information on the consequences of the Schrems II- decision, announced that it had now refrained from using Mailchimp. [...] [more]
europa.eu    ESP, Law

discussion Episerver rebrands as Optimizely

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

discussion CM Group Acquires Selligent Marketing Cloud

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...] [more]
businesswire.com    ESP

stats Update 2020: Das E-Mail-Marketing der 1.000 umsatzstärksten Onlineshops Deutschlands

Die aufgezeigte „gleichbleibende Vielfalt“ bei den ESPs bedeutet nicht, dass es keine Bewegung im Markt gibt. Zwar sind die sechs meistgenutzten Plattformen dieselben wie im Vorjahr: Emarsys, Episerver, Salesforce Marketing Cloud, CleverReach, Inxmail und Mailchimp. Aber bei den Anteilen hat sich einiges getan: Emarsys kann zwar einen absoluten Zuwachs von zwei Shops verzeichnen, wegen der höheren Gesamterkennungsrate (siehe oben) bleibt der Anteil aber konstant bei knapp 23 %. Bei näherem [...] [more]
publicare.de    ESP, Study

discussion Sendgrid Under Siege from Hacked Accounts

Email service provider Sendgrid is grappling with an unusually large number of customer accounts whose passwords have been cracked, sold to spammers, and abused for sending phishing and email malware attacks. Sendgrid's parent company Twilio says it is working on a plan to require multi-factor authentication for all of its customers, but that solution may [...] [more]
krebsonsecurity.com    ESP, Spam

stats Forrester Wave™: Email Marketing Service Providers, Q2 2020

In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs. [...] [more]
forrester.com    ESP, Study

discussion Sales CRM Pipedrive acquires Mailigen, provider of email marketing automation

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. [...] [more]
pipedrive.com    ESP

discussion Validity to Acquire 250ok

When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...] [more]
spamresource.com    ESP, Trend

discussion Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Validity, the most trusted name in customer data quality, announced today that it has entered into a definitive agreement to acquire 250ok. [...] [more]
businesswire.com    ESP, Trend

discussion Evergage Has Joined the Salesforce Family

I’m excited to announce that today Salesforce, the global leader in CRM, has completed its acquisition of Evergage. My co-founder Greg and I couldn’t be prouder. This is a big milestone for all of our stakeholders: our employees, customers, partners and investors. Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Now we enable hundreds of leading companies – including Autodesk, Carhartt, CenterState Bank, Citrix [...] [more]
evergage.com    ESP

stats 2019 State of Email Service Providers [PDF]

Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...] [more]
litmus.com    Study, ESP

discussion Iterable Raises $60 Million to Accelerate Enterprise Adoption of the Modern Growth Stack

Iterable, a cross-channel growth marketing platform, today announced the close of a $60 million Series D funding round of primary capital led by Viking Global Investors, with participation from several key investors from Iterable's $50 million Series C funding round earlier this year: CRV, Index Ventures, Blue Cloud Ventures, Harmony Partners, and Stereo Capital. This second round of financing in less than 12 months brings Iterable's total capital raised to over $140 million. [...] [more]
prnewswire.com    ESP

discussion From Static to Interactive: Adobe Campaign Brings Email to Life with AMP for Email

Email continues to play a major role both in our professional and personal lives. In fact, according to Adobe’s annual Consumer Email Survey, Americans spend more than five hours a day checking their emails. With consumers spending so much time in their inbox, email has become an essential channel for brands to engage with their customers. Our survey also revealed that 60% of consumers prefer to receive brand offers via email, yet consumers only find a quarter of the emails they receive interesting e [...] [more]
adobe.com    ESP, Trend
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