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tactics What to Expect When Switching ESPs

If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...] [more]
litmus.com    ESP

discussion Doing an ESP RFP: Improving Your Vendor Selection Process

How should your ESP RFP process go? Which ESP candidates should you include? What questions should you ask? To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email. [...] [more]
litmus.com    ESP, Study

discussion ESP Marketing Stacks - Dead, Dying or Vibrant?

One of the interesting developments in Martech has been the emergence of the ESP-centric marketing stack. Companies start off as email service providers then – because they have PII – start to say things like “wouldn’t it be great if we got customers to put ALL of their touchpoint efforts under one roof…let’s start gobbling up companies!” Companies then spend a lot of effort developing PowerPoints and videos that show a multi-touch, multi-channel customer marketing effort with customers so happy that [...] [more]
onlyinfluencers.com    ESP

stats Gartner Magic Quadrant for Personalization Engines [PDF]

Audiences demand brand interactions tailored to their unique needs. This is driving the rapid growth of personalization engines — and creating confusion about how to compare them. Marketing leaders can use this research to identify and evaluate personalization solutions suited to their goals. [...] [more] 
monetate.com    ESP, Study

stats 2018 State of Email Service Providers [PDF]

A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. But frustrations run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at [...] [more] 
litmus.com    ESP, Study

discussion A Snapshot of the Email Service Provider Landscape

While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails. Twenty email service providers were used by at least 1% of respondents. In order of popularity among our respondents, those ESPs are: [...] [more]
litmus.com    ESP, Study

stats The Forrester Wave: Email Marketing Service Providers, Q2 2018 [PDF]

Email marketing: the old salt of your digital toolkit, and still the most cost-effective promotional channel. But email could do so much more than hock product. For this, our ninth Forrester Wave™ on email marketing service providers (our first Wave of this vendor category was in 2002), we wanted to see if email marketing vendors were pressing marketers to treat email as more than just another advertising vehicle. Answer? Vendors have bettered the basics but still treat email as the newsletter and [...] [more] 
en25.com    ESP, Study

discussion Campaign Monitor Merges with Emma and Delivra

Campaign Monitor announced today it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business needs evolve. More than 250,000 organizations worldwide already benefit from Campaign Monitor’s easy-to-use email solutions to send targeted emails an [...] [more]
businesswire.com    ESP

discussion dpr #11/2018: Innovations-Profiling Marketing Automation E-Mail-Marketing in Zeiten der DSGVO [PDF]

Im digital publishing report widmen wir uns gern Themen, die über den technologischen Tellerrand hinausgehen: Künstliche Intelligenz, Chatbots, Algorithmen oder in der letzten Ausgabe Customer Relationship Management. Auf CRM aufbauend (aber nicht damit zu verwechseln!) ist unser aktueller Schwerpunkt das Thema Marketing-Automation. Auch hier gilt es, Märchen & Mythen von den Möglichkeiten zu trennen. Im Kern geht es nicht darum, „Marketing ohne Manager“ zu betreiben – aber Prozesse und [...] [more] 
digitalpublishingreport.de    Automation, ESP

stats Top Email Marketing Software in 2018

mail marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales. The challenge with email marketing is to strike a balance between efficiency and personalization so that you can: Maximize a one-to-one sense of connection with individual customers. Reach out to hundreds or thousands of customers at once, at minimum cost. [...] [more]
trustradius.com    ESP, Study

law E-Mail-Marketing DSGVO-konform

Neue Features. Tracking-Veto. Der EMM erfasst E-Mail-Öffnungen und Link-Klicks der Empfänger standardmäßig personenbezogen. Die DSGVO fordert allerdings, dass Betroffene dem personenbezogenen Tracking widersprechen können. Daher müssen Sie dem Empfänger die Wahl lassen, ob seine Daten erfasst werden sollen oder nicht. Im EMM wurde hierfür das Systemprofilfeld „Tracking-Widerspruch“ eingeführt. Dieses ermöglicht die Erfassung von statistischen, aber nicht von personenbezogenen Daten. Damit der [...] [more]
agnitas.de    ESP, Law

stats Magic Quadrant for Multichannel Marketing Hubs, 4/2018

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments. [...] [more]
gartner.com    ESP, Study

stats CMC Dialogpost Studie 2017

In der Studie wurde im siebenwöchigen Aktionszeitraum die durchschnittliche Conversion Rate beim Versand von Print-Mailings an Bestandskunden ermittelt, um die Performance zu evaluieren. Das Ergebnis: 50000 eingegangene Bestellungen und eine durchschnittliche Conversion Rate von 3,9 Prozent. "Ein Spitzenwert im E-Commerce", verkündet die Deutsche Post. An der Studie teilgenommen haben 50 Online-Shops, darunter Lieferando, Maxdome und Mymuesli. Alle Teilnehmer haben bis dato kaum klassische Mailings [...] [more]
collaborativemarketingclub.com    ESP, Multichannel, Study

discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study

 stats 2018 ESP Satisfaction Report [PDF]

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change their ESP in the next 12 months, compared to 26% of everyone else. Yet 18% of the $1 billion companies are unsatisfied — and none of these expect to make a move. [...] [more] 
messagegears.com    ESP, Study
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