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strategy The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A [VID]

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...] [more]
litmus.com    ESP, Study

discussion Vendors, you just suck at Demos and Web Meetings!

Sometimes the best way to share ideas is through dark humor, I expect this will hit a nerve with different people in different ways. Some might say, “OMG- YES”, some may say “WTH? - what are you talking about”, yet the reality is with all the vendor choices and aggressive sales teams and fierce competition you can often get a degradation in quality of presentations, demo’s and meetings in general. Having just been involved in a few RFP processes, I find myself getting more and more agitated at how [...] [more]
onlyinfluencers.com    ESP

discussion Salesforce Signs Definitive Agreement to Acquire Rebel

We are excited to join Salesforce and accelerate our mission of reimagining the inbox by enabling marketers and developers to create beautiful, seamless, interactive email experiences. With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L'Oreal and HelloFresh, turn emails into an extension of their website or app - collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Cloud and [...] [more]
gorebel.com    ESP, Trend

discussion Mailchimp Has a New Look

We’ve updated our logo, wordmark, typeface, colors, and imagery like photography and illustrations. We’ve also evolved from “MailChimp” to “Mailchimp” with a lowercase c. Our name began as a playful metaphor: a chimp who delivers your mail. These days we do so much more than that, and our name stands for more than its component parts. Aside from new colors and illustrations, everything inside our customers’ Mailchimp accounts will be largely the same. We’ve made a few changes to our website that make [...] [more]
mailchimp.com    ESP

discussion Adobe & Marketo: 1+1 = 0.5 (sometimes)

Congratulations to Adobe for its ~$4.8bn purchase of Marketo - big news in the marketing automation space. Marketo was trading for about $1.8bn when Vista Private equity took it private, only to flip it for >2.5x that value just a few years later. Adobe has impressively continued to build out quality assets in its portfolio – Omniture, Day Software (now Adobe AEM), Neolane (now Adobe Campaign), TubeMogul and most recently Magento. All of these acquisitions frame Adobe as the clear leader in the [...] [more]
linkedin.com    ESP, Trend

discussion Mailchimp rebrands as an anti-tech company

The marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the Chimp, for starters, and using an analog typeface from the 1920s as its new typeface, and illustrating its new brand with a series of almost childlike drawings that look unpolished [...] [more]
fastcompany.com    ESP

tactics What to Expect When Switching ESPs

If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...] [more]
litmus.com    ESP

discussion Doing an ESP RFP: Improving Your Vendor Selection Process

How should your ESP RFP process go? Which ESP candidates should you include? What questions should you ask? To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email. [...] [more]
litmus.com    ESP, Study

discussion ESP Marketing Stacks - Dead, Dying or Vibrant?

One of the interesting developments in Martech has been the emergence of the ESP-centric marketing stack. Companies start off as email service providers then – because they have PII – start to say things like “wouldn’t it be great if we got customers to put ALL of their touchpoint efforts under one roof…let’s start gobbling up companies!” Companies then spend a lot of effort developing PowerPoints and videos that show a multi-touch, multi-channel customer marketing effort with customers so happy that [...] [more]
onlyinfluencers.com    ESP

stats Gartner Magic Quadrant for Personalization Engines [PDF]

Audiences demand brand interactions tailored to their unique needs. This is driving the rapid growth of personalization engines — and creating confusion about how to compare them. Marketing leaders can use this research to identify and evaluate personalization solutions suited to their goals. [...] [more] 
monetate.com    ESP, Study

stats 2018 State of Email Service Providers [PDF]

A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. But frustrations run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at [...] [more] 
litmus.com    ESP, Study

discussion A Snapshot of the Email Service Provider Landscape

While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails. Twenty email service providers were used by at least 1% of respondents. In order of popularity among our respondents, those ESPs are: [...] [more]
litmus.com    ESP, Study

stats The Forrester Wave: Email Marketing Service Providers, Q2 2018 [PDF]

Email marketing: the old salt of your digital toolkit, and still the most cost-effective promotional channel. But email could do so much more than hock product. For this, our ninth Forrester Wave™ on email marketing service providers (our first Wave of this vendor category was in 2002), we wanted to see if email marketing vendors were pressing marketers to treat email as more than just another advertising vehicle. Answer? Vendors have bettered the basics but still treat email as the newsletter and [...] [more] 
en25.com    ESP, Study

discussion Campaign Monitor Merges with Emma and Delivra

Campaign Monitor announced today it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business needs evolve. More than 250,000 organizations worldwide already benefit from Campaign Monitor’s easy-to-use email solutions to send targeted emails an [...] [more]
businesswire.com    ESP

discussion dpr #11/2018: Innovations-Profiling Marketing Automation E-Mail-Marketing in Zeiten der DSGVO [PDF]

Im digital publishing report widmen wir uns gern Themen, die über den technologischen Tellerrand hinausgehen: Künstliche Intelligenz, Chatbots, Algorithmen oder in der letzten Ausgabe Customer Relationship Management. Auf CRM aufbauend (aber nicht damit zu verwechseln!) ist unser aktueller Schwerpunkt das Thema Marketing-Automation. Auch hier gilt es, Märchen & Mythen von den Möglichkeiten zu trennen. Im Kern geht es nicht darum, „Marketing ohne Manager“ zu betreiben – aber Prozesse und [...] [more] 
digitalpublishingreport.de    Automation, ESP
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