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discussion GIFs in Outlook!

Windows #OfficeInsiders, make your emails more animated with animated gif support in Outlook! Available now in the latest #InsiderSlow build! [...] [more]
twitter.com    Design

discussion Experiment: We're wanting to find the average location of the email 'fold'

Is above the fold a thing? We want to gather some information from our email recipients to find out the average 'fold' position... Click or Tap where your screen ends and to find out the latest email news. [...] [more]
twitter.com    Design, Study

tactics What You Need to Know About Email-Safe Fonts

Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...] [more]
emailonacid.com    Design

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

tactics 5 New Ways to Use Interactive Elements

If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use interactivity in new and unique ways. Subscribers are starting to get used to the usual rollover effects and buttons, so if you really want to surpri [...] [more]
emailonacid.com    Design

tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

tactics 10 Tips for Designing and Developing Emails

A well-designed email shows that you care about your brand and the communications you send to your customers. It helps foster trust among your recipients, making them more likely to engage with your content and continue to open your emails. We all want beautifully designed emails, right? The only thing standing in our way is how we code them… [...] [more]
sendgrid.com    Design

tactics A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly [more]
brightwave.com    Design, Video

tactics Review of the Email on Acid Campaign Precheck

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. [...] [more]
stripo.email    Design, Tool

tactics Images in Email — Creating BFFs

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! [...] [more]
reallygoodemails.com    Design

discussion Transactional Email Hall of Fame and Hall of Shame [GFX]

Welcome to the final Email Hall of Fame / Hall of Shame of 2018, highlighting some the best and worst transactional and triggered emails for December. This month's selection features emails from Amazon, Adobe, Capital One, and more. We hope you enjoy them — and learn from them — a [...] [more]
sendwithus.com    Automation, Gallery, Design

tactics Create An Abandoned Cart Strategy (Without Being Pushy)

A cart abandoned email helps you win back customers but pushy mails can result into losing them. Read here how to create a cart abandoned email strategy [...] [more]
emailmonks.com    Automation, Design, Conversionrate

tactics Wie Sie GIFs in E-Mails einfügen können

Auch im E-Mail Marketing haben GIFs Einzug genommen und schmücken immer mehr Newsletter. In diesem Artikel erfahren Sie, wie Sie GIFs in E-Mails einfügen. [...] [more]
newsletter2go.de    Design

 mobile Outlook.com To Support Media Queries

The webmail version of Outlook will now behave exactly like its mobile apps. The empty attribute selector hack [owa] will still work. Progressive enhancement should now use the supports query instead of WebKit targeting. [...] [more]
kevinmandeville.com    Design, Mobile
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