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discussion Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP can be directly embedded into messages. Google also announced wider support for AMP by email service providers and mailbox providers, as well as some new features. [...] [more]
returnpath.com    Design, Trend

strategy How to Improve Your Email Creation Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...] [more]
emailonacid.com    Design, Marketing

tactics EEC Releases Achieving Accessibility in Email Guides [PDF]

ver 1 billion people worldwide, nearly 13%, are affected by accessibility issues. There are 253 million people worldwide who are visually impaired, 320 million worldwide are colorblind and up to 20% of the global population is dyslexic. As it relates to hearing disabilities, 466 million people globally experience hearing loss. As marketers, it is our responsibility to remove barriers, making it easier for our audiences to understand what we’re communicating and providing them with the experience that [...] [more]
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Marketers & Designers [PDF]

Here Are a Few Approaches that Help Make Email Marketing Accessible to All, Regardless of Ability: Incorporate responsive design to ensure that content will scale and display properly on multiple devices, including screen readers. Use semantic code (e.g., tags like h1 and p), which helps screen readers differentiate between content sections. [...] [more] 
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Developers [PDF]

Not everyone with a vision disability is unable to see. There are 253 million people worldwide who are visually impaired,8 and 320 million worldwide who are colorblind.9 Those with dyslexia, who comprise up to 20% of the global population,10 and other reading-related disabilities also encounter considerable hurdles when faced with text-heavy, misaligned emails. Older populations that experience myopia and may require glasses are also impacted by similar challenges. Consider the following best [...] [more] 
emailexperience.org    Design

mobile Email Client Support for Media Queries

Now that Outlook.com may be starting to support email media queries, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in HTML email. What Are Email Media Queries? Media queries are part of CSS3 and allow developers to customize their content for different presentations or devices. A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as [...] [more]
emailonacid.com    Design, Mobile

tactics Wie man ein animiertes GIF in Outlook hinzufügt

Wer kann nun also animierte GIFs in E-Mails sehen: Outlook für Office 365, Desktop — neu; MS Outlook für Mobilgeräte als App; Outlook 2003 als App; Outlook für Mac als App; Outlook Webversion für mobile und Desktop-Geräte. Empfänger, die Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016 und sogar Outlook 2019 verwenden, werden nach wie vor statische Bilder sehen — das erste Einzelbild des animierten GIF. [...] [more]
stripo.email    Design

tactics The Art of Email - Redesign as strategy [PDF]

Radu Neag's Email Insider Summit Europe presentation (Austria 2019). Radu Neag is an EmailGeek & CRM Manager @ Travian Games, breathing email marketing daily - from strategy, design & coding to automatization and implementation. Do you think only Personalization, Segmentation, Reactivation & Subject lines are important? What about Email Design? [...] [more]
slideshare.net    Design, Study, Test

tactics Coding for Outlook DPI Scaling (Outlook 2007-2013)

Why Does DPI Scaling Mangle My Email So Much? This display setting causes some parts of the email to scale in size, while others remain the same. That’s why your email looks distorted and warped. Widths and heights specified in HTML attributes remain pixel values. Widths and heights specified in VML code remain pixel values. Other pixel values (px) are converted to point (pt) values instead. This is why we see problems, like font display issues. [...] [more]
emailonacid.com    Design

tactics Responsive DataTables through Card UI Design for Email

Trying to fit a datatable into an email is like trying to fit an elephant into a fridge — no matter how much you try, it ain’t gonna budge! The question quickly becomes, do we really need this… Can’t we just put it on a website and have users click through to it? No, don’t make me click more than I need to, and don’t make me think! And no, don’t put my sensitive information on your website?—?it’s in enough places already! It got me thinking?—?does it really need to be in a table? Could we transform [...] [more]
medium.com    Design

tactics svg>switch>foreignObject>img fallback in email

From what I read known SVG->PNG fallbacks don't work well in email. But then I stumbled upon a 2009 technique - and it works surprisingly well! Caveat: apparently it only works when the svg contains no text; any text content might be visible (in addition to the fallback) in clients that don't understand svg. [...] [more]
ocks.org    Design

discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

discussion Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...] [more]
litmus.com    Design

tactics Results from our #Emailweekly Above-the-fold test

The results have shown that around 410px would be our ‘email fold’, receiving 12%of clicks within the first 25% of the email. Although there did continue to be an even spread of clicks between 410px and 1600px, with 80% of recipients continuing to engage this far down the email. This then increased slightly towards the end of the email, most likely due to Desktop opens. With 8% of users still clicking between 1600px and 1700px. 0.4% of Gmail users also clicked on the fake ‘View Entire Message’ call [...] [more]
emaildesignreview.com    Design, Study

tactics Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and [...] [more]
litmus.com    Design
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