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discussion Imitation vs Stealing: An important topic for the #emailgeek community

They say imitation is the sincerest form of flattery, but when does imitation turn into stealing? And when is it ok to borrow a piece of code or draw inspiration from a beautiful email design? These are some pretty tough questions that don’t necessarily have clear answers. Nevertheless, it’s a topic [...] [more]
curated.email    Design

tactics Optimising your email marketing - moving past A/B testing

To truly improve on your results and drive engagement you need to look even further than those two classic KPI’s. Quantitative data only goes so far! Any product manager/owner will tell you that you not only need to look into the data but also ask your users for feedback constantly! Net Promotor Scores and tools like Hotjar, Intercom, Usabilla or a good old fashioned interview give product owners the qualitative feedback they need. These product owner practices are practices us marketers can also [...] [more]
medium.com    Design, Marketing

tactics 12 Ideas to Include Image Rollover Effect in Emails [GFX]

I am glad to announce that the other day Stripo email editor released its new option “Image Rollover” to diversify and enliven your email templates. Implement this feature with our editor just in one click! The great news is that our image rollover effect works even in Gmail! [...] [more]
stripo.email    Design, Gallery

tactics Using -webkit no Longer Needed for CSS Animations in Email

Its 2018 and email clients that support CSS animations no longer require the -webkit vendor prefix when using the animation CSS property or @keyframes rule. When kinetic email design started to gain interest around 2014, the primary email client that supported animations was the iPhone email client on iOS 8, which required the -webkit vendor prefix for animations. However later iOS versions (9 and above) no longer require the -webkit prefix. According to this report 99% of Apple devices are now on iO [...] [more]
freshinbox.com    Design

tactics 19 Email Testing Tools to Ensure Success Before Sending

There are a lot of options when it comes to email testing. You can use tools to: Improve the quality of your email list; Assess and improve email deliverability; Pre-test subject lines; Test and preview your email templates in various inboxes; Evaluate the impact of your email message. [...] [more]
hackernoon.com    Design, Tool

tactics Image Personalization - Why and How to Use it [GFX]

Image Personalization is rarely a topic of heated discussions. This changes today. Learn how personalized images can help your marketing perform exceedingly well. [more]
sirv.com    Gallery, Design, Customization

discussion 3 Ways To Use Interactive Email In E-Commerce [GFX]

Email doesn’t have to be static. Bringing interactivity to your emails can spice up your program and provide the lift of engagement you’ve been looking for. Last summer, I was caught in a sudden thunderstorm while walking to the train[...] [more]
cordial.com    Gallery, Design, Mobile, Trend

discussion 20 Inspirational brands that are killing the email GIF game [GFX]

Shoutout to these top 20 brands who are killing the animated GIF game and keeping us awake at night thinking about how our emails could be better. [...] [more]
htmlemail.io    Gallery, Design

tactics Email Accessibility: How to Captivate, Communicate and Connect with Every Subscriber [VID]

Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...] [more]
youtube.com    Design

tactics Pitfalls of coding emails — lessons learned (part 1)

I already had some experience involving the creation of (responsive) emails, but as it turns out with my latest project, there is still much to learn. You always keep your fingers crossed when you put your HTML to the test on whatever email testing platform you use, hoping the result isn’t too bad. You’d expect, being 2018, that email design would evolve over time like web design did, but no, it didn’t… If you ask me, it became even worse, looking back on the last decade. [...] [more]
medium.com    Design

tactics Preparing Images for HTML Email templates

Using Photoshop to slice images. Planning the position of the slices in the design. Export sliced images via Photoshop. When to use different image types when exporting. Learn about Image Compression. [...] [more]
medium.com    Design

tactics Personalized Calls to Action Perform 202% Better Than Basic CTAs

For this study, I analyzed more than 330,000 CTAs. There are three primary types of CTAs I looked at in this post: Basic CTA -- This is a call-to-action that does not change based on any attributes of the visitor. It's the same for every visitor that sees it. Multivariate CTA -- These are similar to Basic CTAs, but instead, there are two or more CTAs being tested against one another. Traffic is typically split evenly to each variation and then you [...] [more]
hubspot.com    Design, Clickrate, Test

mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool

tactics Die Bedeutung der Farben im E-Mail-Marketing

Der Erfolg im E-Mail-Marketing wird an harten Fakten gemessen. KPIs wie Click-Through-Rates und Conversions geben hier den Ton an. Strategisch gelten spannende Inhalte mit Mehrwert sowie attraktive Rabatte als Garant für Erfolg. Häufig übersehen Marketer allerdings ein Element, das großen Einfluss auf die Performance einer E-Mail haben kann: Farben. Rot, Blau oder Grün sind weit mehr als simple Designdetails. Farben haben ihre eigene Bedeutung und eine psychologische Wirkung auf den Betrachter. [...] [more]
email-marketing-forum.de    Design

tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design
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