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tactics Get started: How to annotate your promotional email

Email annotations bring your promotions to life with images, deals, expiration dates and more—similar to other email markup. Annotations can be added as JSON-LD in a script tag within the head of HTML of your email. To learn more, review the Email Markup Getting Started guide. For a list of the properties you can include in an email markup, see the Promotions Tab Reference. [...] [more]
google.com    Design

 tactics How to Utilize the Power of Gmail’s New Promotions Tab

Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it. [...] [more]
litmus.com    Design

tactics Win the Inbox: Email marketing tactics you should retire yesterday [VID]

Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...] [more]
myemma.com    Design

tactics The Pizza Express Hot Spot Tutorial

I’ve been working with PizzaExpress as a developer for their emails since I started at the email agency ActionRocket. The exciting thing about these guys is they love to push email to include some cool interactivity and really want to experiment with the channel to get results. The brief came in to add some interactivity to the new dessert menu – they always have lovely photography of all the food and one image had all the new desserts. As usual, I had been flicking through Curated Emails and seen so [...] [more]
curated.email    Design

discussion We curated 1000 emails [GFX]

Well, that took longer than we thought! However, we’re proud to announce that we finally hit and surpassed 1000 handpicked emails that we think rock in terms of email design and/or content. As you can imagine, handpicking the best email designs is a time-consuming process. We look for designs that are eye-catching, have a clear call to action, a good mixture of HTML text/images, look great across all devices and have relevant content or interesting content. Many of the emails we receive are just [...] [more]
curated.email    Gallery, Design, Trend

tactics #Emailweekly: The scariest email in your inbox?

For those of you signed up to our great weekly newsletter, you’ll have noticed some spooky goings on in your inbox last week. We decided to spend a bit of time on it for a Halloween special and send out an email no’one would be expecting… The brief: What scares us #emailgeeks the most? [...] [more]
emaildesignreview.com    Design

discussion Marketers embrace stock image diversity in wake of ASA gender stereotyping rules

Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban (in terms of the images they choose for campaigns), compared to 57% in 2017 – showing a positive increase in tackling [...] [more]
marcommnews.com    Design, Marketing

tactics AR Quick Look in HTML email

iOS 12 has a new feature called AR Quick Look that allows you to preview 3D models in the real world. Prior to this if you wanted to view augmented reality (?AR?) you’d need to install an app. During WWDC 2018, Apple talked about how AR content could be natively previewed and shared across a number of apps including Safari and Mail. Excited by the prospect of integrating AR with email we ran some tests. [...] [more]
stylecampaign.com    Design

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

tactics Full Page Intro Animations in Email

This is a simple technique to show a brief animation of an object or text against a blank page and having the rest of the email “fade in” after the animation ends. This is a follow on of a previous example with fade in text animation. I got the inspiration from Apple’s MacBook website featuring a Macbook appearing over a blank page. This technique is supported by the email clients that support CSS animation – namely the iOS email clients (iPhone, iPad), Apple Mail and Samsung Mail. For other clients, [...] [more]
freshinbox.com    Design

tactics Background text images in email — taking Apple’s website css to Apple’s marketing emails.

I’m an email geek and tried out some fun CSS effects from the Apple Website in an email. The results were as expected: the effect works on iPhone but not most other email clients. I provide a working example of the effect with a fallback for non-supported clients. [...] [more]
medium.com    Design

tactics Gmail Guide: How to Develop Flawless Emails for Gmail and Gmail Apps [PDF]

Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). That’s why we’ve created this handy guide to help you to Gmail success. Remembering to test your email can help you catch some of these problem areas, and starting with the right code and some knowledge will help, too. It’s also important to look at your email analytics to find out how many of your subscribers use Gmail. Luckily, Email on Acid [...] [more] 
cloudfront.net    Design

tactics Pitfalls of coding emails — lessons learned (part 2)

As mentioned in part 1, this post will include more useful tips and tricks to make sure your email looks (almost) the same across multiple mail clients. Default values for the align and valign attributes on a “td” are respectively “left” and “center”. You don’t have to set these attributes if the default values are the ones you need. [...] [more]
medium.com    Design

discussion The Current State of Email Clients [Slides] [PDF]

From Gmail's and Outlook.com's redesigns to amp4email, here's everything that happened in the last year or so in the world of email clients. Discover the latest possibilities, but also quirks and bugs, and reflect on how we can all help email move forward. [...] [more]
speakerdeck.com    Design

tactics Kleiner Knopf, große Wirkung: Das perfekte CTA-Design

Von der Registrierung als neuer Nutzer über den Download eines eBooks bis hin zur Kontaktaufnahme mit dem Kundenservice: All diese Aktionen werden über Call-to-Action-Buttons auf einer Website ausgelöst. Vivecca Frank ist Expertin im Bereich Design und Branding und arbeitet im Berliner Büro der internationalen Kreativplattform 99designs. Im folgenden Artikel erklärt sie, wie Nutzer durch einen gut gestalteten CTA-Button im Kaufprozess geleitet werden – und wie das entsprechende Design gestaltet werd [...] [more]
newsletter2go.de    Design, Clickrate
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