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tactics Interactive Animation in HTML Email

Last month, Panic announced Playdate, an adorable handeld gaming system with a black and white screen. And a crank. Yup. I’ve been a pretty big fan of Panic for a long time now, from Coda to Steven [...] [more]
hteumeuleu.com    Design

tactics HTML Emails 101 For Web Developers

Email development and design is not easy, as email client suppliers have not been nearly as progressive as web browser suppliers are in implementing new standards. This article gives some insight [...] [more]
medium.com    Design

tactics Email Coding Guidelines

I wrote a full document and it’s available on GitHub for anyone to share, contribute and adapt to your own needs. This is heavily inspired by some popular web coding guidelines, like @mdo’s Code Guide and Stack Overflow’s Email Design Best Practices. The goal of this document is to establish principles that anyone can apply to code modern, well supported and accessible HTML emails. This is the result of some of my work from the past few years where I gave email coding trainings and I spent a lot of [...] [more]
hteumeuleu.com    Design

discussion Feedback Friday: Litmus [GFX]

What do you do when you are in front of hundreds of email geeks on an unsuspecting weekend in the South? Pee your pants? Cuss like a sailor? Show off some kick-a** designs and code that will make [...] [more]
reallygoodemails.com    Gallery, Design

tactics When to Use Retina Images in Email Marketing

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Otherwise, they should avoid them. [...] [more]
oracle.com    Design, Mobile

discussion Bug: Gmail currently messes up animated GIF compression

I've seen several reports this week that Gmail messes up animated GIF compression. Consider the following code with an animated GIF (thanks to Thomas D. on Slack for providing a similar example) : [...] [more]
github.com    Design

tactics How to Create Interactive Hotspots in Email

Do you want to add detail to an image, share some information, or have another crazy idea that involves using an interactive hotspot in email? This guide should help you get the basics into your HTML and CSS, so only your imagination will hold you back! [...] [more]
emailonacid.com    Design

discussion Email Inspiration: 2019's Must-Subscribe Brands

Every year, we survey thousands of email marketers about the brands that inspire them the most and use these insights to put together the ultimate list of the most inspiring email brands. Here are 2019’s must-subscribe brands. [...] [more]
litmus.com    Gallery, Design

tactics Mailto HTML and Email: Making Clickables for Your Campaigns

Mailto links have never really been an ideal way to collect responses to an email campaign. Contact forms, or simply being able to click ‘Reply’ to an email are by far preferable to creating a new email message… Not to mention, trackable. Nonetheless, they continue to be used because they’re easy to personalize and add to HTML email code. So, it wasn’t unusual that our customer wanted to include a mailto link in their content. The unusual bit was the alert Outlook.com (previously Hotmail) displays [...] [more]
campaignmonitor.com    Design

tactics Understanding Emails in Dark Mode for Apple (and Optimizing it)

The dark mode is one of the most visibly prominent features in Apple’s MacOS Mojave. It is considered to be one of the most radical changes that Apple’s interface has undergone in its operating system since the inception of Mac OS X in 2001. Dark mode, as the name itself suggests is a setting that transforms the complete view in a negative visual. To put it in other words, it changes the color of the text from the usual white to the black. Therefore, instead of seeing black text on a white or grey [...] [more]
emailmonks.com    Design, Mobile

tactics AMP for Email is Here!

Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content and advertisements.” Applied to email it essentially brings the power of web experiences directly into the inbox, turning each email into a mini-app of sorts. Google says it best: “AMP for Email allows senders to include AMP components inside rich engaging emails, making modern app functionality available within email.” Leveraging th [...] [more]
brightwave.com    Design, Trend

tactics How to Add Audio in Email Newsletters

If we were to create a list of bad email design ideas, adding music to email would probably be up there with using one big image as your email content. However, there are instances when sound in email can not only be used, but used for good. [...] [more]
campaignmonitor.com    Design

tactics Email Marketing Must Adapt to Voice-Assistants

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. Let’s look at why, and what marketers should do about it… [...] [more]
oracle.com    Design, Trend

tactics AMP for Email: Pros and Cons for Marketers

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly. Email interactivity and now AMP for Email are the next waves in this tidal trend of creating individually compelling email experiences based on each subscriber’s behavior and email reading environment. [...] [more]
oracle.com    Design

discussion Building the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. For most of us, not much has changed in email functionality since the first time we were introduced to email. Because AMP is inherently fast and secure, we brought AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe. [...] [more]
amp.dev    Design, Trend
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