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tactics AMP for Email is Here!

Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content and advertisements.” Applied to email it essentially brings the power of web experiences directly into the inbox, turning each email into a mini-app of sorts. Google says it best: “AMP for Email allows senders to include AMP components inside rich engaging emails, making modern app functionality available within email.” Leveraging th [...] [more]
brightwave.com    Design, Trend

tactics How to Add Audio in Email Newsletters

If we were to create a list of bad email design ideas, adding music to email would probably be up there with using one big image as your email content. However, there are instances when sound in email can not only be used, but used for good. [...] [more]
campaignmonitor.com    Design

tactics Email Marketing Must Adapt to Voice-Assistants

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. Let’s look at why, and what marketers should do about it… [...] [more]
oracle.com    Design, Trend

discussion Building the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. For most of us, not much has changed in email functionality since the first time we were introduced to email. Because AMP is inherently fast and secure, we brought AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe. [...] [more]
amp.dev    Design, Trend

discussion Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP can be directly embedded into messages. Google also announced wider support for AMP by email service providers and mailbox providers, as well as some new features. [...] [more]
returnpath.com    Design, Trend

strategy How to Improve Your Email Creation Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...] [more]
emailonacid.com    Design, Marketing

tactics EEC Releases Achieving Accessibility in Email Guides [PDF]

ver 1 billion people worldwide, nearly 13%, are affected by accessibility issues. There are 253 million people worldwide who are visually impaired, 320 million worldwide are colorblind and up to 20% of the global population is dyslexic. As it relates to hearing disabilities, 466 million people globally experience hearing loss. As marketers, it is our responsibility to remove barriers, making it easier for our audiences to understand what we’re communicating and providing them with the experience that [...] [more]
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Marketers & Designers [PDF]

Here Are a Few Approaches that Help Make Email Marketing Accessible to All, Regardless of Ability: Incorporate responsive design to ensure that content will scale and display properly on multiple devices, including screen readers. Use semantic code (e.g., tags like h1 and p), which helps screen readers differentiate between content sections. [...] [more] 
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Developers [PDF]

Not everyone with a vision disability is unable to see. There are 253 million people worldwide who are visually impaired,8 and 320 million worldwide who are colorblind.9 Those with dyslexia, who comprise up to 20% of the global population,10 and other reading-related disabilities also encounter considerable hurdles when faced with text-heavy, misaligned emails. Older populations that experience myopia and may require glasses are also impacted by similar challenges. Consider the following best [...] [more] 
emailexperience.org    Design

mobile Email Client Support for Media Queries

Now that Outlook.com may be starting to support email media queries, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in HTML email. What Are Email Media Queries? Media queries are part of CSS3 and allow developers to customize their content for different presentations or devices. A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as [...] [more]
emailonacid.com    Design, Mobile

tactics Wie man ein animiertes GIF in Outlook hinzufügt

Wer kann nun also animierte GIFs in E-Mails sehen: Outlook für Office 365, Desktop — neu; MS Outlook für Mobilgeräte als App; Outlook 2003 als App; Outlook für Mac als App; Outlook Webversion für mobile und Desktop-Geräte. Empfänger, die Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016 und sogar Outlook 2019 verwenden, werden nach wie vor statische Bilder sehen — das erste Einzelbild des animierten GIF. [...] [more]
stripo.email    Design

tactics The Art of Email - Redesign as strategy [PDF]

Radu Neag's Email Insider Summit Europe presentation (Austria 2019). Radu Neag is an EmailGeek & CRM Manager @ Travian Games, breathing email marketing daily - from strategy, design & coding to automatization and implementation. Do you think only Personalization, Segmentation, Reactivation & Subject lines are important? What about Email Design? [...] [more]
slideshare.net    Design, Study, Test

tactics Coding for Outlook DPI Scaling (Outlook 2007-2013)

Why Does DPI Scaling Mangle My Email So Much? This display setting causes some parts of the email to scale in size, while others remain the same. That’s why your email looks distorted and warped. Widths and heights specified in HTML attributes remain pixel values. Widths and heights specified in VML code remain pixel values. Other pixel values (px) are converted to point (pt) values instead. This is why we see problems, like font display issues. [...] [more]
emailonacid.com    Design

tactics Responsive DataTables through Card UI Design for Email

Trying to fit a datatable into an email is like trying to fit an elephant into a fridge — no matter how much you try, it ain’t gonna budge! The question quickly becomes, do we really need this… Can’t we just put it on a website and have users click through to it? No, don’t make me click more than I need to, and don’t make me think! And no, don’t put my sensitive information on your website?—?it’s in enough places already! It got me thinking?—?does it really need to be in a table? Could we transform [...] [more]
medium.com    Design

tactics svg>switch>foreignObject>img fallback in email

From what I read known SVG->PNG fallbacks don't work well in email. But then I stumbled upon a 2009 technique - and it works surprisingly well! Caveat: apparently it only works when the svg contains no text; any text content might be visible (in addition to the fallback) in clients that don't understand svg. [...] [more]
ocks.org    Design
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