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tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design

mobile Hiding Elements in Email

Have you ever wondered the best way to hide elements in email? Whether you’re trying to hide/show images on desktop or mobile versions, or want to hide certain parts from different email clients. We take a look at how you can target a range of email clients and the attributes you can use to hide elements within them. Along with an easy way to show different images on desktop and mobile. [...] [more]
emaildesignreview.com    Design, Mobile

mobile The Ultimate Guide to Dark Mode for Email Marketers

What email clients offer Dark Mode and how does it impact your email designs? Here's everything you must know about one of the hottest email design trends. [...] [more]
litmus.com    Design, Mobile

tactics Build HTML Lists for Email

Build Semantically Correct, Naturally Responsive HTML Lists for Email. Here's a tool that builds semantic(ordered/unordered) lists for HTML email. You enter and style your li line items, and it generates the html and mso code for your email, so that spacing renders consistently across the popular email and webmail clients. [...] [more]
lists.cm    Design, Tool

tactics Dark Mode for Email: How Should Marketers Adapt?

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? [...] [more]
oracle.com    Design

tactics The Best Order Confirmation Emails Have Arrived [GFX]

Transactional emails are the revenue powerhouse of your email marketing program. Our 2019 State of Email research uncovered that a third of companies attribute 25% of their email revenue to transactional and triggered emails. One of the most important series of transactional emails you’ll send are around transactions themselves. Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow [...] [more]
litmus.com    Automation, Gallery, Design

tactics Amazon Accidentally Sent Out Their Email Template - let's learn from it

Last week, a Reddit user posted an email template that had been mistakenly sent out by Amazon. Although it is easy to chuckle at Amazon’s gaffe, it is important to recognize the intrinsic value of the leaked template. In fact, every marketing team could benefit from following the template’s simple instructions. [...] [more]
medium.com    Design, Marketing

discussion A New Email Decade - 6 Predictions on How Things Will Change [Webinar] [VID]

Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond. [...] [more]
litmus.com    Design

discussion Revisiting the Unforgettable Emails of 2019

Last week we teamed up with Really Good Emails‘ co-founder, Matt Helbig, to highlight the unforgettable emails of 2019. All in all, it truly has been a great year for email. We’re definitely seeing marketers unleash their creative talents creating all sorts of masterpieces on their email canvases. If we had to summarize this year in email, we’d characterize 2019 as a year that saw an aggressive raising of the bar—emails are not only visually stunning [...] [more]
iterable.com    Gallery, Design

tactics Maizzle - Framework for Rapid Email Prototyping

Maizzle is a framework for HTML email development. It's powered by Tailwind CSS and an email-tailored, custom Node.js build system that enables various transformations necessary for HTML emails. Unlike MJML or HEML, Maizzle doesn't use any custom tags that expand into email client-friendly, table-based HTML markup. Instead, you write your own, real HTML that you style with Tailwind's utility classes. [...] [more]
maizzle.com    Design, Tool

tactics caniuse.email - Can I Use in HTML Emails

Compatibility tables for CSS support in HTML emails. [...] [more]
caniuse.email    Design, Tool

discussion Top 10 Most Unforgettable Emails of 2019 [VID]

Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza. Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too. So whether [...] [more]
vimeo.com    Gallery, Design

discussion 10 Email Design Trends Hitting Your Inbox in 2020 [GFX]

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...] [more]
litmus.com    Gallery, Design, Trend

tactics Really Good Email Design Trends: Past, Present, and Future [VID]

n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...] [more]
litmus.com    Gallery, Design, Trend

tactics Interactive emails are a top trend, but is anyone using them?

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results. [...] [more]
litmus.com    Design, Trend
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