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discussion The Current State of Email Clients [Slides] [PDF]

From Gmail's and Outlook.com's redesigns to amp4email, here's everything that happened in the last year or so in the world of email clients. Discover the latest possibilities, but also quirks and bugs, and reflect on how we can all help email move forward. [...] [more]
speakerdeck.com    Design

tactics Kleiner Knopf, große Wirkung: Das perfekte CTA-Design

Von der Registrierung als neuer Nutzer über den Download eines eBooks bis hin zur Kontaktaufnahme mit dem Kundenservice: All diese Aktionen werden über Call-to-Action-Buttons auf einer Website ausgelöst. Vivecca Frank ist Expertin im Bereich Design und Branding und arbeitet im Berliner Büro der internationalen Kreativplattform 99designs. Im folgenden Artikel erklärt sie, wie Nutzer durch einen gut gestalteten CTA-Button im Kaufprozess geleitet werden – und wie das entsprechende Design gestaltet werd [...] [more]
newsletter2go.de    Design, Clickrate

tactics Email at Stack Overflow

The UI pattern library for the Stack Overflow, Stack Overflow Careers, and the Stack Exchange Network. How to create consistently-designed, properly-rendered email. Templates Starting points for creating new emails. Short Transactional: Great for emails with a single message like “Forgot password”, “You’ve been removed from a Team”, or “Cart abandonment”. [...] [more]
stackoverflow.design    Design, Marketing

tactics Simple CSS Photo Carousel for HTML Email

Here’s a simple technique we use to add a photo carousel to HTML email. It’s progressively enhanced, which means it works great in modern email apps and defaults back to the original image in older apps like Microsoft Outlook (shudders). It’s responsive, so it looks as stunning on mobile as it does on desktop. And since you’re not using GIF, there no unsightly diffusion dither. [...] [more]
medium.com    Design

discussion Email Bugs Repository on Github

A repository for documenting bugs in webmails and email applications, inspired by Device Bugs and SVG Weirdness. The goal is to make email designers life easier in order to find and understand weird email clients behaviors. But it's also to try to improve the situation by reporting each bug to the concerned company. [...] [more]
github.com    Design

tactics Small text and accessibility in email

While researching accessible emails I broke out all the WCAG 2.1 guidelines relating to typography. One priority was to track down any font size recommendations, in particular a minimum font size given that 11?px is standard for pre-header text. A reasonable minimum is important to ensure that fewer people need to zoom in to read content, or adjust their settings. Firstly though I wanted to get a feel for how much, and what type of email content falls into the category of small text. [...] [more]
stylecampaign.com    Design

tactics Best Fonts for Email: Usage Tips and Tricks

There are two options you have when choosing the best font for email 2018. The first option is about choosing a web safe font which is a font that is standard and included by default on most OS and which is used in most email clients. Here is the list of top 10 web safe fonts that you may use with 100% guarantee that they will be viewed by anyone in a way as you did: [...] [more]
stripo.email    Design

discussion Reporting Litmus Live London

A one day conference dedicated to email marketing; with sessions covering innovative email development techniques, responsive design, content creation, testing strategy, production processes and [...] [more]
medium.com    Event, Design

tactics The Importance of Email File Size

When talking about file sizes in email, we’re really talking about 3 topics: the size of the HTML file sent, the size of external assets, and the fully loaded size. We want to keep all of these file sizes as small as possible, but what are the maximum sizes and what should we aim for? [...] [more]
sparkpost.com    Design

discussion Imitation vs Stealing: An important topic for the #emailgeek community

They say imitation is the sincerest form of flattery, but when does imitation turn into stealing? And when is it ok to borrow a piece of code or draw inspiration from a beautiful email design? These are some pretty tough questions that don’t necessarily have clear answers. Nevertheless, it’s a topic [...] [more]
curated.email    Design

tactics Optimising your email marketing - moving past A/B testing

To truly improve on your results and drive engagement you need to look even further than those two classic KPI’s. Quantitative data only goes so far! Any product manager/owner will tell you that you not only need to look into the data but also ask your users for feedback constantly! Net Promotor Scores and tools like Hotjar, Intercom, Usabilla or a good old fashioned interview give product owners the qualitative feedback they need. These product owner practices are practices us marketers can also [...] [more]
medium.com    Design, Marketing

tactics 12 Ideas to Include Image Rollover Effect in Emails [GFX]

I am glad to announce that the other day Stripo email editor released its new option “Image Rollover” to diversify and enliven your email templates. Implement this feature with our editor just in one click! The great news is that our image rollover effect works even in Gmail! [...] [more]
stripo.email    Design, Gallery

tactics Using -webkit no Longer Needed for CSS Animations in Email

Its 2018 and email clients that support CSS animations no longer require the -webkit vendor prefix when using the animation CSS property or @keyframes rule. When kinetic email design started to gain interest around 2014, the primary email client that supported animations was the iPhone email client on iOS 8, which required the -webkit vendor prefix for animations. However later iOS versions (9 and above) no longer require the -webkit prefix. According to this report 99% of Apple devices are now on iO [...] [more]
freshinbox.com    Design

tactics 19 Email Testing Tools to Ensure Success Before Sending

There are a lot of options when it comes to email testing. You can use tools to: Improve the quality of your email list; Assess and improve email deliverability; Pre-test subject lines; Test and preview your email templates in various inboxes; Evaluate the impact of your email message. [...] [more]
hackernoon.com    Design, Tool

tactics Image Personalization - Why and How to Use it [GFX]

Image Personalization is rarely a topic of heated discussions. This changes today. Learn how personalized images can help your marketing perform exceedingly well. [more]
sirv.com    Gallery, Design, Customization
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