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tactics Responsive DataTables through Card UI Design for Email

Trying to fit a datatable into an email is like trying to fit an elephant into a fridge — no matter how much you try, it ain’t gonna budge! The question quickly becomes, do we really need this… Can’t we just put it on a website and have users click through to it? No, don’t make me click more than I need to, and don’t make me think! And no, don’t put my sensitive information on your website?—?it’s in enough places already! It got me thinking?—?does it really need to be in a table? Could we transform [...] [more]
medium.com    Design

tactics svg>switch>foreignObject>img fallback in email

From what I read known SVG->PNG fallbacks don't work well in email. But then I stumbled upon a 2009 technique - and it works surprisingly well! Caveat: apparently it only works when the svg contains no text; any text content might be visible (in addition to the fallback) in clients that don't understand svg. [...] [more]
ocks.org    Design

discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

discussion Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...] [more]
litmus.com    Design

tactics Results from our #Emailweekly Above-the-fold test

The results have shown that around 410px would be our ‘email fold’, receiving 12%of clicks within the first 25% of the email. Although there did continue to be an even spread of clicks between 410px and 1600px, with 80% of recipients continuing to engage this far down the email. This then increased slightly towards the end of the email, most likely due to Desktop opens. With 8% of users still clicking between 1600px and 1700px. 0.4% of Gmail users also clicked on the fake ‘View Entire Message’ call [...] [more]
emaildesignreview.com    Design, Study

tactics Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and [...] [more]
litmus.com    Design

tactics Promoting Meaningful Communication with Gmail Promotions Update

Last month Jordan Grossman, Product Manager from Google partnered with Litmus to unveil the Promotions annotations and how adding a promotions information will be used inside Gmail’s inbox, alongside other changes. As part of this update, Gmail provided more detail on how they will be bundling promotional mail. This includes groupings such as Top Deal and Expiring Soon. Though there has been a fair amount of discussion around the bundles and how they will work, most of the hype has been focused on [...] [more]
returnpath.com    Design, Marketing

discussion GIFs in Outlook!

Windows #OfficeInsiders, make your emails more animated with animated gif support in Outlook! Available now in the latest #InsiderSlow build! [...] [more]
twitter.com    Design

discussion Experiment: We're wanting to find the average location of the email 'fold'

Is above the fold a thing? We want to gather some information from our email recipients to find out the average 'fold' position... Click or Tap where your screen ends and to find out the latest email news. [...] [more]
twitter.com    Design, Study

tactics What You Need to Know About Email-Safe Fonts

Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...] [more]
emailonacid.com    Design

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

tactics 5 New Ways to Use Interactive Elements

If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use interactivity in new and unique ways. Subscribers are starting to get used to the usual rollover effects and buttons, so if you really want to surpri [...] [more]
emailonacid.com    Design

tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

tactics 10 Tips for Designing and Developing Emails

A well-designed email shows that you care about your brand and the communications you send to your customers. It helps foster trust among your recipients, making them more likely to engage with your content and continue to open your emails. We all want beautifully designed emails, right? The only thing standing in our way is how we code them… [...] [more]
sendgrid.com    Design
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