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discussion To be dedicated or not to be dedicated, that is the question.

Regional norms: Dedicated IPs are now standard in North America, where email marketers tend to have larger lists and utilize more aggressive mailing practices required for individual reputation management. However, in the European Union and APAC regions, a shared IP setup is more standard as lists are smaller and the permission for data collection is more stringent. [...] [more]
250ok.com    Deliverability

antispam SpamAssassin is back

The SpamAssassin 3.4.2 release was the first from that project in well over three years. At the 2018 Open Source Summit Europe, Giovanni Bechis talked about that release and those that will be coming in the near future. It would seem that, after an extended period of quiet, the SpamAssassin project is back and has rededicated itself to the task of keeping junk out of our inboxes. [more]
lwn.net    Spam, Deliverability

discussion Is BIMI the new frontier for email marketers?

BIMI may allow email marketers to further indicate trust in the inbox with those who receive their emails. It’s important that email marketers understand the potential promise of BIMI while also appreciating the challenges to widespread adoption. As a very quick refresher, for those who don’t have time to dive into our original blog, BIMI [...] [more]
250ok.com    Marketing, Deliverability

discussion Definitive Guide to Email Deliverability

Understand the inner world of email deliverability and hit the inbox. Understand spam, blacklists, bounce rate, email authentication ( DKIM / SPF ) etc. [...] [more]
sendx.io    Deliverability

antispam What do Postmasters see daily?

Some common questions Postmasters field from senders are, “What happens to all the Postmaster tickets we submit? Does anyone look at them? What’s even going on there?” Before coming to 250ok, I worked as an AOL Postmaster. So in short, I know some stuff, and I’m happy to share what I can. So, we could go straight to the short answer, but… what’s the fun in that? Instead, let’s go on a journey together. Let’s start by getting a better understanding of what’s going on at the Postmaster. Even though [...] [more]
250ok.com    Spam, Deliverability

discussion BIMI discussion in email marketing [VID]

Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...] [more]
inboxplacement.com    Marketing, Spam, Deliverability

law Report on the compliance of DMARC with the GDPR [PDF]

DMARC stands for: Domain-based Message Authentication, Reporting and Conformance. The background to DMARC.org is to increase security in email communication and to ensure greater protection of email recipients against phishing mails, as well as facilitating domain reputation. The goal is to filter out or inte rcept certain forms of criminal emails (phishing) early on so that they do not reach the users [...] [more] 
certified-senders.org    Law, Deliverability

discussion Email Deliverability Best Practices in the Age of GDPR [VID]

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...] [more]
youtube.com    Law, Deliverability

stats 2018 Deliverability Benchmark [PDF]

Email marketers have had a busy time the last 12 months. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Despite this, overall deliverability is improving. Globally inbox placement has risen five percentages points compared to the previous 12 month period to a new average of 85 percent. [...] [more] 
returnpath.com    Study, Trend, Deliverability

antispam DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more]
250ok.com    Spam, Study, Deliverability

discussion Deliverability 101: FYI about DNS (and subdomains). | 250ok

DNS is one of the core components of the internet, and without it, you likely wouldn’t be reading this information right now. DNS operates as a translation agent between human-readable words, domain names, and machine-operated internet protocol addresses (IP addresses). But because life can’t be easy, it’s more complicated than just being a translation service. It also allows for the distinction of specific services that might operate on the same server. [...] [more]
250ok.com    Deliverability

discussion The New Rules of Email Deliverability [PDF]

SparkPost’s team of email experts has put together this guide to help you get up to speed on the rapidly changing state of email deliverability. These ten new rules include updates to old practices as well as emerging techniques that will help you ensure the emails you send arrive just where they will have maximum impact: your users’ inboxes. [...] [more] 
sparkpost.com    Deliverability

antispam Minimal DMARC

What if your recipients have been happily forwarding the mail you send to them to internal mailing lists and alternate accounts and so on for decades? And that forwarding is the sort that’s likely to break DKIM signatures as well as break SPF? And while everyone would advise you not to deploy DMARC p=reject, or at least to roll it out very slowly and carefully with a long monitoring period where you watch what happens with p-none, you have to deploy p=reject real soon now? [...] [more]
wordtothewise.com    Spam, Deliverability

discussion A New Spin on Data: The Return Path Blocklist

One of the many benefits of being part of Return Path is our ability to leverage data sources and analytics to create offerings that benefit the entire email ecosystem. This week, we are excited to be doing just that. We are rolling out our latest contribution to email safety, the Return Path Blocklist (RPBL). Our intention is to benefit the email ecosystem by combining multiple data sources to create a new blocklist that leverages robust data and state of the art technology. This blocklist focuses [...] [more]
returnpath.com    Tool, Deliverability

antispam How Apple's DMARC Changes Affect Email Senders

Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step. This update it one of [...] [more]
sendgrid.com    Spam, Deliverability
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