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tactics Ask LB: Google Postmaster Tools doesn't like us. How can I fix it?

Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP Razzie Nominee Buckle up Razzie, because I got tips and tactics for days, but the hope is to order them such that identifying and resolving the problem[...] [more]
250ok.com    Deliverability

tactics Don’t want to be marked as Spam? Support one click unsubscribe!

We are on the final leg of migrating AOL and Yahoo mail to the Verizon Media infrastructure and one great thing about that is we can leverage features from each platform and introduce them to a larger audience. One of them is one-click-unsubscribe. Our mission is to provide the best consumer email experience. That means making sure spam and other unwanted mail is out of our users’ mailboxes, while also giving them the best tools to help communicate their changing needs to senders. [...] [more]
tumblr.com    Deliverability

strategy SendGrid’s 2019 Email Deliverability Guide [PDF]

Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...] [more] 
sendgrid.com    Deliverability

discussion Recycled spamtraps

Spamtraps strike fear into the heart of senders. They’ve turned into this monster metric that can make or break a marketing program. They’ve become a measure and a goal and I think some [...] [more]
wordtothewise.com    Deliverability

discussion Interview: How 250ok is Helping Marketers Optimize Email Performance

Being responsible for email deliverability, authentication, and reputation management isn’t something I enjoy about running an email program. But it is one of the areas I’m most serious about. Whether you are running a mature email program or in the early stages of building one for a growing business, you should strongly consider a proactive strategy for monitoring your inboxing placement rates, sender reputation, and subscriber engagement analytics. [...] [more]
medium.com    Tool, Deliverability

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

discussion To be dedicated or not to be dedicated, that is the question.

Regional norms: Dedicated IPs are now standard in North America, where email marketers tend to have larger lists and utilize more aggressive mailing practices required for individual reputation management. However, in the European Union and APAC regions, a shared IP setup is more standard as lists are smaller and the permission for data collection is more stringent. [...] [more]
250ok.com    Deliverability

antispam SpamAssassin is back

The SpamAssassin 3.4.2 release was the first from that project in well over three years. At the 2018 Open Source Summit Europe, Giovanni Bechis talked about that release and those that will be coming in the near future. It would seem that, after an extended period of quiet, the SpamAssassin project is back and has rededicated itself to the task of keeping junk out of our inboxes. [more]
lwn.net    Spam, Deliverability

discussion Is BIMI the new frontier for email marketers?

BIMI may allow email marketers to further indicate trust in the inbox with those who receive their emails. It’s important that email marketers understand the potential promise of BIMI while also appreciating the challenges to widespread adoption. As a very quick refresher, for those who don’t have time to dive into our original blog, BIMI [...] [more]
250ok.com    Marketing, Deliverability

discussion Definitive Guide to Email Deliverability

Understand the inner world of email deliverability and hit the inbox. Understand spam, blacklists, bounce rate, email authentication ( DKIM / SPF ) etc. [...] [more]
sendx.io    Deliverability

antispam What do Postmasters see daily?

Some common questions Postmasters field from senders are, “What happens to all the Postmaster tickets we submit? Does anyone look at them? What’s even going on there?” Before coming to 250ok, I worked as an AOL Postmaster. So in short, I know some stuff, and I’m happy to share what I can. So, we could go straight to the short answer, but… what’s the fun in that? Instead, let’s go on a journey together. Let’s start by getting a better understanding of what’s going on at the Postmaster. Even though [...] [more]
250ok.com    Spam, Deliverability

discussion BIMI discussion in email marketing [VID]

Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...] [more]
inboxplacement.com    Marketing, Spam, Deliverability

law Report on the compliance of DMARC with the GDPR [PDF]

DMARC stands for: Domain-based Message Authentication, Reporting and Conformance. The background to DMARC.org is to increase security in email communication and to ensure greater protection of email recipients against phishing mails, as well as facilitating domain reputation. The goal is to filter out or inte rcept certain forms of criminal emails (phishing) early on so that they do not reach the users [...] [more] 
certified-senders.org    Law, Deliverability

discussion Email Deliverability Best Practices in the Age of GDPR [VID]

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...] [more]
youtube.com    Law, Deliverability

stats 2018 Deliverability Benchmark [PDF]

Email marketers have had a busy time the last 12 months. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Despite this, overall deliverability is improving. Globally inbox placement has risen five percentages points compared to the previous 12 month period to a new average of 85 percent. [...] [more] 
returnpath.com    Study, Trend, Deliverability
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