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discussion Sailthru Retail Personalization Index [PDF]

Personalization is a game-charger for marketers, but executing it is easier said than done. That’s why we launched our first Retail Personalization Index last year. We surveyed 13,000 consumers and based on their responses, we developed a proprietary methodology for experiencing and evaluating 100 global retail and ecommerce brands. [...] [more]
sailthru.com    Gallery, Customization, Study

tactics Image Personalization - Why and How to Use it [GFX]

Image Personalization is rarely a topic of heated discussions. This changes today. Learn how personalized images can help your marketing perform exceedingly well. [more]
sirv.com    Gallery, Design, Customization

tactics Browse abandonment email test results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. The use of recommendation engines [...] [more]
zettasphere.com    Automation, Customization, Intelligence, Clickrate

strategy Profiling: steps for sending relevant, one-to-one emails [GFX]

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation. In today’s world, simply reaching a recipient’s inbox is not enough. Relevance has become the main factor of a campaign’s success. In email marketing, relevance means delivering messages that meet the interests, habits, needs, and characteristics of the individual user. [...] [more]
mailup.com    Gallery, Customization, Intelligence

tactics UBER: 2 Powerful Examples of Using Subscriber Data in Your Email Images

It’s no secret that email personalization is a sure-fire method of improving email campaign success. Whether it’s an increase in open rates, conversions or sales, personalizing your emails to be [...] [more]
niftyimages.com    Gallery, Customization

tactics 5 of the Best Dynamic Email Marketing Tools for Retailers

As retailers look to utilise rich data, AI and dynamic content to deliver more relevant marketing messages, we look at 5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. [...] [more]
enchantagency.com    Customization, Tool

discussion Schalke 04: „E-Sport ist für uns eine Investition mit enormem Potential“

Wir gewinnen sehr viele Erkenntnisse über die Interessen von Fans. Aufgrund unserer unterschiedlichen Angebote haben wir früher insgesamt sieben unterschiedliche Newsletter an unsere Fans gesendet. Das war ein Newsletter des Knappenkids-Clubs, ein Spieltag-Newsletter oder einer mit Mitgliederinformationen. Das war natürlich für den Fan zu viel und er hat sich damit weder abgeholt noch wohl gefühlt. Wir haben den Newsletter inzwischen komprimiert und schalten ihn mit unterschiedlichen [...] [more]
gruenderszene.de    Customization, Intelligence

tactics Leadmanagement: Gezielt Klicks auswerten

Hochinteressant sind die Ergebnisse bei Kampagnen, die auf Klickinteresse beruhen. Bei einigen größeren Kunden, arbeiten wir mit sogenanntem „Interessentracking“. Dabei wird jeder Link im Newsletter mit einem oder mehreren Schlagworten versehen. Dafür verwendet man gewöhnlich Oberbegriffe aus der Produktwelt. Nimmt man einen Reise-Newsletter für Italien als Beispiel, könnten das die verschiedenen Reiseziele und gebuchten Domizil-Arten sein. [...] [more]
absolit.de    Customization, Segmentation

discussion 3 Creative Ways to Improve Images in Your Emails [GFX]

2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...] [more]
campaignmonitor.com    Design, Customization

discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

discussion Don’t Lose Your Email Subscribers with a Standard ‘Unsubscribe’ Link [GFX]

Providing your subscribers with options when they click ‘unsubscribe’ is a win-win situation. Here are 3 great options and 16 examples. [more]
medium.com    Gallery, Customization

tactics 3 Powerful Website Personalization Tactics to Boost Conversions

What’s your most effective marketing channel? It should be your website. In this definitive guide, we’re outlining everything you need to know about personalizing your website – including three examples of tactics that will make your customers feel as though you know each of them on a one-to-one level. [...] [more]
emarsys.com    Customization, Multichannel

discussion Finding Yourself: The Challenges of Accurate IP Geolocation

IP addresses have no built-in association with a corresponding physical location, and the resources that they are associated with can change over [...] [more]
dyn.com    Customization

stats The Value of Personalization [PDF]

What is the state of data utilization and personalization overall and across key industries ? Is there a correlation between personalization sophistication and marketing results? How do marketers view the effectiveness of marketing channels? Which investments should organizations make in personalization and what business improvements can be expected? What personalization expectations do consumers have? [...] [more] 
liveclicker.com    Customization, Study

discussion How to Manage Upselling and Retention

Russel Lolacher offers an example of how not to do upsell. Russel is a self-described frequent Canva user—an online service to create infographics and other media. He was disappointed by an email he received from the company. The Canva email starts out: Hey there, It’s not every day that we reach out to users personally — but I just wanted to send you a note to let you know you’re one of Canva’s most active users! [...] [more]
infusionsoft.com    Customization, Marketing
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