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tactics Six case studies of machine-learning powered email marketing

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email. [...] [more]
econsultancy.com    Customization, Intelligence, Study

discussion The Dangers of Overpersonalization

In many ways, personalization is a good thing. Internet users are so inundated with content, that filtering through the noise and presenting only information of interest can reduce user effort and enrich online experiences. Many users know that every interaction online is tracked and analyzed. All of this data is tagged and segmented to create individualized customer profiles, which drive the delivery of personalized content (stories, products, ads, and information) to us online. But when does [...] [more]
nngroup.com    Customization

discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

tactics Taking Your Email Preference Center to the Next Level

Email preference centers have been around for a long time, and far too many haven’t been updated since they were first published. Let’s talk through the necessities and nice-to-haves of a solid preference center and banish the boring forms of the past. Default vs. Hyper-Customized Preferences The level of complexity for most legacy preference centers tends to be low. Most, if not all, ESPs [...] [more]
brightwave.com    Customization

 discussion How Withings Uses Email to Engage Customers All Over the World

The Withings email team (formerly Nokia) runs their operations from two continents?—?making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation, encouraging customer engagement, and building excellent email flows. [...] [more]
reallygoodemails.com    Marketing, Customization

stats Brands Are Getting Better At Using Web Data For Targeted Email

Brands are sending targeted email, using data gathered on their sites. But not all of them are at the top of their game, according to Data & Targeting, a study by Gartner L2. Of the firms studied, 48% request email content preferences, an increase of 9% over last year. However, only 8% ask for email frequency preferences -- down from 14% in 2017. Travel brands -- which have the highest email open rates -- lead here, with over three-quarters allowing customers to specify their email content preference [...] [more]
mediapost.com    Customization, Study, Webanalytics

tactics Empfehlungen in TensorFlow: Modell auf Daten aus Google Analytics anwenden

Dieser Artikel ist der dritte Teil einer mehrteiligen Anleitungsreihe, in der Ihnen gezeigt wird, wie Sie in der Google Cloud Platform (GCP) mit TensorFlow und der Cloud Machine Learning Engine ein auf maschinellem Lernen (ML) basierendes Empfehlungssystem implementieren. In diesem Teil erfahren Sie, wie Sie das TensorFlow-Modell auf Daten aus Google Analytics 360 anwenden, um Inhaltsempfehlungen für eine Website zu erhalten. [...] [more]
google.com    Customization, Intelligence, Webanalytics

discussion Warum Personalisierung nicht dem Kunden dient

Wie gut funktioniert Personalisierung heute schon aus Kundensicht? Jens Scholz, CEO des Personalisierungsspezialisten Prudsys, sagt: Auf einer Skala von null bis zehn stehen die guten Shops bei fünf bis sechs, der Durchschnitt eher bei drei bis vier. Er erklärt das Warum. [...] [more]
internetworld.de    Customization, Intelligence

tactics How to Use Templating Language to Send Truly Personalized Emails

Wouldn’t it be cool to read an article that actually starts with your name? It would certainly grab your attention. Well, what still sounds like a distant fantasy for the Mailjet blog is definitely a possibility for your emails using a template language. [...] [more]
mailjet.com    Customization

discussion 10 things I hate about your email subscription settings

Fun fact: 30% of subscribers change email addresses annually. Not-so-fun fact: Those are the potential customers you risk losing if you don’t configure your email subscription settings the right way. I’m one of these subscribers, and the next paragraph is the TL; DR version of my story. [...] [more]
chanteusemarie.com    Unsubscribe, Customization

stats The Age of Personalization [PDF]

Brands are aggressively using email as a personalization tool, especially in North America. But contrary to other reports, email ranks only sixth in delivering ROI with personalization, although that may be because the metric is difficult to measure, according to The Age of Personalization, a survey by Harvard Business Review Analytic Services, sponsored by Mastercard. North American companies lead the way, with 56% using email for personalization, compared with 47% in Europe and 42% in Asia-Pacific. [...] [more] 
hbr.org    Customization, Study

discussion Sailthru Retail Personalization Index [PDF]

Personalization is a game-charger for marketers, but executing it is easier said than done. That’s why we launched our first Retail Personalization Index last year. We surveyed 13,000 consumers and based on their responses, we developed a proprietary methodology for experiencing and evaluating 100 global retail and ecommerce brands. [...] [more]
sailthru.com    Gallery, Customization, Study

tactics Image Personalization - Why and How to Use it [GFX]

Image Personalization is rarely a topic of heated discussions. This changes today. Learn how personalized images can help your marketing perform exceedingly well. [more]
sirv.com    Gallery, Design, Customization

tactics Browse abandonment email test results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. The use of recommendation engines [...] [more]
zettasphere.com    Automation, Customization, Intelligence, Clickrate
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