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tactics What are the Differences Between US and UK Marketing Emails?

While the US and UK share the same language, the way in which it is used in email marketing in the two countries is quite different! Because of this, when targeting both American and British customers it’s important to consider both the obvious and nuanced cultural differences between the countries exhibited in their varying email strategies. While sometimes it may be as easy as switching “soccer” to “football”, other times the necessary changes may be trickier to identify! Luckily, we’ve compiled [...] [more]
sparkpost.com    Copywriting

tactics Increasing Response Rates to Email Surveys in MOOCs [PDF]

To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...] [more]
acm.org    Subjectline, Copywriting, Study, Test

tactics 8 Copywriting Techniques to Boost Email Conversions

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. [...] [more]
contentmarketinginstitute.com    Copywriting

tactics Good Copy - Email copy from great companies

Email copy from great companies. Search for inspiration. Or pick a tag. [more]
goodemailcopy.com    Copywriting, Tool

tactics Get more clicks for your email marketing by reducing perceived cost

To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...] [more]
marketingsherpa.com    Subjectline, Copywriting

discussion Battling Subject Line Fatigue

It’s easy for subject line fatigue to set in. When emails are as frequent as this, open rates can often take a dip. However, don’t fall into the trap of chasing opens at any cost, as this doesn't necessarily equate to more sales generated. LivingSocial are one company that I think seem to have fallen a little foul of this. In this blog I discuss how to spot the signs that subject line fatigue is creeping in. [...] [more]
communicatorcorp.com    Subjectline, Copywriting

discussion Email Marketers should consider these.

Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices. In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go. 1. Good copywriting is a must. [...] [more]
medium.com    B2B, Copywriting, Customization

tactics Kopfkino - mit "Impliziten Signalen" mehr verkaufen

Liebe auf den ersten und auch zweiten Blick… oder auch nicht? Wie Du durch den Einsatz "Impliziter Signale" das Nutzerverhalten auf Deiner Webseite beeinflusst, und welche Rolle der “Halo Effect” dabei spielt, zeigt Dir das überzeugungsKRAFT-Team in diesem 6-minütigen Video mit vielen Anwendungsbeispielen. [...] [more]
konversionskraft.de    Copywriting, Design, Marketing

tactics Kommunikation und Zahlungsbereitschaft: Wie gut gewählte Worte wirken

Wo Unkraut ist, können keine schönen Pflanzen wachsen. Genauso ist das bei verwilderten Worten. Arbeiten Sie also gemeinsam mit Ihren Leuten an folgenden Punkten: Wo stecken negative oder für den Kunden unverständliche Worte in unserer mündlichen Kommunikation, also am Telefon und vor Ort? Und wie können wir diese in eine positive, verständliche und kundenfreundliche Sprache verwandeln? [...] [more]
email-marketing-forum.de    Copywriting

tactics 10 Persuasive Techniques That Will Authentically Change Their Mind

There are two types of persuasive techniques. One pushes people into a hole until they have no choice but to fall into it. The other uses rationality. You emphasize how hard things are outside of the hole and the benefits of what’s inside it. It’s all about creating perceived value. Perceived value is the worth of a product or service in the mind of a consumer. Below are 10 techniques to create perceived value and increase readiness to buy. [...] [more]
yesware.com    B2B, Copywriting

tactics Psychology of Email Marketing: 7 Examples for Better Sales

Why does it seem that no matter what you do, your email marketing campaigns are just not converting? The open rate is low, the click rate is lower, and the sales are almost non-existent. That can be really frustrating, especially when your sales are beginning to slump and you really need to kick your ecommerce into high gear. [...] [more]
soundest.com    Copywriting, Marketing

tactics Behavior Pattern "Reason Why"

An einem Kopiergerät, vor dem sich eine Schlange gebildet hatte, versuchte die letzte Person in der Reihe, weiter nach vorne zu kommen. Fall A) Zuerst fragte sie ohne genaue Begründung, ob sie vorgehen dürfe (“Darf ich zuerst an den Kopierer?”). Fall B) Im Anschluss dann mit einer plausiblen Erklärung („Darf ich zuerst an den Kopierer, weil ich es sehr eilig habe?“). Fall C) Und zuletzt mit einer eher absurden Begründung..(“…weil ich ein paar Kopien machen muss!”). [...] [more]
konversionskraft.de    Copywriting, Clickrate, Conversionrate

tactics Formal Email: How to Press Send With Confidence

Formal English writing has complete sentences, conjunctions, and transition words; informal writing has fragments and comma splices — rarely does informal messaging contain conjunctions or transition words. Punctuation, paragraph form, greetings, and sign-offs also vary from formal to informal communication. Here’s a graphic showing the complete list of differences: [...] [more]
yesware.com    Copywriting

stats While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, on average, open rates for emails without offers in the subject line were 28 percent higher than those with offers, and click and click-to-open (CTO) rates were 67 percent and 34 percent higher, respectively. Additionally, when the word 'deal' was used in email subject lines without a specific offer incentive, open rates were highest. [...] [more]
yahoo.com    Subjectline, Copywriting, Study

strategy What to Write in Re-Engagement Emails

That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at all. Fortunately, that doesn’t mean all of those subscribers are a lost cause. With a re-engagement (or win-back) campaign, you can send targeted messages to rebuild those valuable subscriber relationships. [...] [more]
aweber.com    Automation, Copywriting
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