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discussion Investigating E-receipts - What's in It for Customers and Brands

Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council's Research Hub answer all these questions and more. [...] [more]
dma.org.uk    Automation

discussion Marketing Automation Trends [VID]

Diese Trends dürfen in keinem Marketingplan fehlen! [more]
rdir.de    Automation

stats Transaktionsmail-Benchmark 2020 [PDF]

Die Datenbasis des Inxmail Transaktionsmail-Benchmark 2020 bilden circa achtzig Millionen anonymisierte E-Mails aus circa 60.000 versendeten Mailings. Die analysierten E-Mails wurden zwischen dem 1. Januar und 31. Dezember 2019 mit Inxmail Commerce, unserer spezialisierten Lösung für automatisierte E-Mails, versendet. Bei den Ergebnissen handelt es sich – wenn nicht anders angegeben – stets um den Mittelwert der untersuchten Kennzahl. Zur besseren Gegenüberstellung werden Transaktionsmails in diesem [...] [more] 
inxmail.de    Automation, Study

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing

discussion Onboarding Email Newsletters: Best Practices and Examples [GFX]

The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, or make a multifunctional website with helpful information, then chances are you will need one or two for creating a good user experience as well as running a successful email marketing strategy. [...] [more]
designmodo.com    Automation, Clickrate

discussion 6 Tips on How to Use an Email Autoresponder (Plus Examples) [GFX]

What’s an email autoresponder and how can it improve your digital marketing strategy? Here are six excellent ways to use automation in your email campaigns. [...] [more]
myemma.com    Automation, Gallery

tactics The Best Order Confirmation Emails Have Arrived [GFX]

Transactional emails are the revenue powerhouse of your email marketing program. Our 2019 State of Email research uncovered that a third of companies attribute 25% of their email revenue to transactional and triggered emails. One of the most important series of transactional emails you’ll send are around transactions themselves. Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow [...] [more]
litmus.com    Automation, Gallery, Design

discussion WelcomeMail.io - explore onboarding email campaigns from startups & other companies [GFX]

Explore user onboarding email campaigns from the fastest growing startups including Slack, Shopify, Envoy and more. WelcomeMail aggregates the best onboarding email campaings and keeps them up to date. [...] [more]
welcomemail.io    Automation, Gallery

tactics Cart Abandonment Email Best Practices Illustrated with 21 Examples [GFX]

It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? And what can you about it? Spoiler alert: send cart abandonment emails. [...] [more]
chamaileon.io    Automation, Gallery, Conversionrate

stats The 2019 Marketing Automation Statistics Report

Three or more channels leads to better overall performance: we found that marketers using three or more channels in their marketing campaigns earned a 90% higher customer retention rate, and 250% higher engagement and purchase rates. Customers who engage with an omnichannel experience spend 13% more: in an omnichannel experience with three or more channels, customers are likely to spend 13% more than those who experienced just one channel. [...] [more]
omnisend.com    Automation, Study

tactics Browse Abandonment Best Practices, Part 1

Cart abandonment emails are some of the most profitable messages you can send because they are relevant, based on real-time data, and target those already far along the purchase path. However, many marketers fail to consider how consumers actually made it that far to begin with. Think of how many shoppers don’t make it all the way to the cart. What are you doing to reach them and nurture them along to a purchase? [...] [more]
bronto.com    Automation, Conversionrate

tactics Three reasons your follow-up emails are failing

How many times have you sat in front of a blank email, ready to write a follow up but feeling stuck about what to say? I already said everything important in my first message, you might think. How [...] [more]
medium.com    Automation, B2B

discussion Wistia Onboarding Email Breakdown [GFX]

Wistia is a video hosting service targeted at business owners, and they offer a free plan. The emails below were captured over the 30 days after signing up. [...] [more]
medium.com    Automation, Gallery

discussion Post-Purchase Retention Strategies for the New Year [GFX]

This is a guest post from Molly Horstmann, the Content Marketing Manager at SmarterHQ. SmarterHQ is a leading behavioral marketing platform powering highly personalized, cross-channel customer experiences. Visit their site to learn more. The holidays have come and gone, and so have many of your seasonal customers. That is, unless you have a solid plan to keep them engaged with your brand in 2019—and start leveraging these strategies as soon as possible. The following campaigns and tactics will help [...] [more]
mailcharts.com    Automation, Gallery

tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate
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