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discussion What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand [GFX]

Email marketing can (and should) be so much more than sending your email subscribers a 10% off discount code once in a while. The best email marketing takes the form of long-term journeys where each email sent builds trust in the brand and demand for the products. After all, you can’t keep the focus and attention of your customers and subscribers if you only send email blasts looking for short-term returns. [...] [more]
shopify.com    Automation, Gallery

stats [Infographic] The Remarketing Report – Q2 2018

The latest cart abandonment data from Q2 2018, showing abandonment rates across five sectors. [...] [more]
salecycle.com    Automation, Conversionrate, Study

strategy The Ultimate Email Trigger Report: 12 Triggers That Boost Revenue [PDF]

Triggered campaigns use a variety of different data points to deploy a message. For example, welcome emails are informed by the date/time a subscriber first opted into a marketer’s mailing program, abandoned cart emails are sent if a consumer does not complete her purchase after she’s placed an item in her shopping cart, birthday emails use date of birth as the message trigger, and so on. Moreover, the same data point can often be used for a number of different triggered messages that help keep [...] [more] 
yesmail.com    Automation, Study

tactics A Guide to Browse Abandonment Emails in Ecommerce

In an ideal world, every person who visited your online store would become a customer. Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100% conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing? Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98%) won’t flash the [...] [more]
ometria.com    Automation, Conversionrate

tactics 5 Ways to Leverage Your Transactional Emails [GFX]

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it’s crucial that they’re optimized to convert. If you’re a marketer and not taking full advantage of your revenue-generating transactional email readers?—?you’re seriously missing out. And we mean seriously. Gone are the days when these emails can be set and forgotten. It’s time to start optimizing, boosting the creativity, [...] [more]
medium.com    Automation, Gallery, Study

discussion 10 Nice Welcome Email Examples [GFX]

Welcome emails show the highest open rate – 50% according to HubSpot. While some companies get 80%. And we are capable of making them show respectively high CTR and CTOR. Welcome emails are crucial. They are the first emails subscribers get from you. And they set the tone for your further relations. Consequently, you need … Continue reading "10 Best Welcome Email Examples" [...] [more]
stripo.email    Automation, Gallery

discussion REI’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Exploring REI. [...] [more]
mailcharts.com    Automation, Gallery

tactics An Advanced Guide to Marketing Automation in Retail [PDF]

The truth is that basic cart abandonment emails or generic welcome campaigns just aren’t going to cut it with the modern shopper for much longer — and why should they when consumers are being offered individually-tailored experiences by those at the forefront of personalisation? This guide aims to provide retail marketers with a practical toolkit for taking their marketing automation to the next level, using best practice advice and examples. [...] [more] 
hubspot.net    Automation

stats The State of Transactional Email

New Challenges for Transactional Email A few new problems have risen with the changing landscape of transactional email. While there is less “spam” in the traditional sense, users today are overburdened with email. They’re quick to call an email message “spam” if it feels irrelevant, too frequent, or otherwise annoying. This behavior is a major consequence of a pushy, salesy approach to transactional email. Additionally, users are quick to report email as spam through their email client if there [...] [more]
nngroup.com    Automation, Study

tactics Design an Excellent Onboarding Experience for Travel & Hospitality Customers [GFX]

Engage customers from the first day they subscribe. Campaign Monitor shows email marketing strategy through the onboarding process and customer life cycle. [...] [more]
campaignmonitor.com    Automation, Gallery

tactics Breaking the Spell of Abandoned Carts

Abandoned cart emails are considered to be the most effective type of triggered emails. In our article, we'll tell how these emails work, how to restore the abandoned cart and top everything up with building our own triggered email flow using Automation 360. [...] [more]
sendpulse.com    Automation, Conversionrate, Study

tactics How to take advantage of transactional emails to increase sales [GFX]

They have a very high open and engagement rate. So why not optimize them to promote, upsell, and cross-sell? The following are 7 practical examples of transactional email marketing. [...] [more]
mailup.com    Automation, Gallery

tactics How Long Should You Wait Before Sending Cart Abandonment Emails?

Pro Direct Soccer US decided to do a split test on their first cycle emails. Originally they were emailing an hour after abandonment, but tested this against three other variables: 45 minutes, 30 minutes, >1 hour 30 minutes. The group who received their emails after 30 minutes saw an uplift in conversions of 19%, so the change was made implemented in their campaign. [...] [more]
salecycle.com    Automation, Conversionrate, Study, Sendtime

tactics Transaktionale E-Mails als Marketing-Instrument [GFX]

Wird der Kanal E-Mail im Online Marketing betrachtet, beschränkt sich dies meist auf Newsletter und andere Marketing-E-Mails. Der große Bereich der transaktionalen E-Mails wird damit zu Unrecht vernachlässigt. Dabei bieten gerade diese E-Mails ein hohes Potenzial, denn sie können im Durchschnitt deutlich höhere Öffnungs- und Klickraten vorweisen. Grund genug, sie als wichtiges Instrument der Kundenbindung und Markenbildung zu verstehen und einzusetzen. [...] [more]
email-marketing-forum.de    Automation, Gallery

tactics Using predictions to get your customers to buy again

If you sell a consumable product, you want your customers to buy again and again. When a product gets used up or wears out, it makes sense to send a reminder to customers to refill, replace, or repurchase that product or a similar product. [...] [more]
retentionscience.com    Automation, Intelligence
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