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 mobile Outlook.com To Support Media Queries

The webmail version of Outlook will now behave exactly like its mobile apps. The empty attribute selector hack [owa] will still work. Progressive enhancement should now use the supports query instead of WebKit targeting. [...] [more]
kevinmandeville.com    Design, Mobile

 discussion Our Favorite Talks from Litmus Live 2018 [VID]

Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...] [more]
litmus.com    Event, Marketing

 discussion How Alexa Reads Your Emails

Alexa can now read, reply, archive, or delete your emails. It only reads text in HTML emails (ignoring images and HTML attributes). Alexa is yet another strong reason to build semantic, accessible emails. [...] [more]
kevinmandeville.com    Trend

 discussion The Year in Email 2018

The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to [...] [more]
250ok.com    Trend

 tactics How to Utilize the Power of Gmail’s New Promotions Tab

Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it. [...] [more]
litmus.com    Design

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

 discussion How Withings Uses Email to Engage Customers All Over the World

The Withings email team (formerly Nokia) runs their operations from two continents?—?making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation, encouraging customer engagement, and building excellent email flows. [...] [more]
reallygoodemails.com    Marketing, Customization

 stats 2018 Email Marketing Industry Census [PDF]

Email continues to be the most effective marketing channel, though fewer marketers report stellar performance. Once again, email marketing has emerged from the Email Census as the most highly rated marketing channel or discipline for return on investment, with nearly three-quarters (74%) of client-side marketers rating it as either excellent or good in this context. Just under a third (30%) of client-side markete rs rate email as excellent for ROI, while a further 44% of respondents describe returns [...] [more] 
adestra.com    Study

 tactics Email Workflows that Work: Webinar Recording + Q&A [VID]

Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...] [more]
litmus.com    Marketing, Study

 tactics Your Emails (and Recipients) Deserve Better Context

Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. Always handle with care! [...] [more]
alistapart.com    Subjectline

 discussion Gmail Update - Everything You Must Know

It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...] [more]
litmus.com    Design

 tactics How Gmail came to stop supporting CSS animations

Did you know that not so long ago, Gmail supported CSS animations? Well, sort of. Up until June 2016, the desktop webmail of Gmail supported CSS @keyframes declarations. So you could declare the [...] [more]
hteumeuleu.com    Design

 discussion AMP for Email: What You Need to Know

The email community was abuzz yesterday with Google’s announcement of Amp for Email at Google’s AMP event in Amsterdam. The development was met with excitement because AMP for Email allowed for fully interactive emails in Gmail. This article will go into some of the key information behind AMP for Email. [...] [more]
freshinbox.com    Design

 stats How Long Should You Run Your A/B Test?

For opens, we found that wait times of 2 hours correctly predicted the all-time winner more than 80% of the time, and wait times of 12+ hours were correct over 90% of the time. Bar chart of data showing that the likelihood of selecting the correct winner in an A/B test based on opens increases over time. Accuracy of results reaches 80% after 2 hours. Clicks with wait times of just 1 hour correctly chose the all-time winner 80% of the time, and wait times of 3+ hours were correct over 90% of the time. [...] [more]
mailchimp.com    Study, Test

 law Re-permissioning for GDPR

Things you should do: Instead of sending an email asking people to opt-in or confirm consent, a softer approach would be an email campaign asking customers to verify their contact details and preferences. As part of the forms which allow your customers can verify and update their details, allow them to update their marketing and communication preferences too. [...] [more]
communicatorcorp.com    Law
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