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 stats 2018 Email Marketing Industry Census [PDF]

Email continues to be the most effective marketing channel, though fewer marketers report stellar performance. Once again, email marketing has emerged from the Email Census as the most highly rated marketing channel or discipline for return on investment, with nearly three-quarters (74%) of client-side marketers rating it as either excellent or good in this context. Just under a third (30%) of client-side markete rs rate email as excellent for ROI, while a further 44% of respondents describe returns [...] [more] 
adestra.com    Study

 tactics Email Workflows that Work: Webinar Recording + Q&A [VID]

Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...] [more]
litmus.com    Marketing, Study

 tactics Your Emails (and Recipients) Deserve Better Context

Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. Always handle with care! [...] [more]
alistapart.com    Subjectline

 discussion Gmail Update - Everything You Must Know

It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...] [more]
litmus.com    Design

 tactics How Gmail came to stop supporting CSS animations

Did you know that not so long ago, Gmail supported CSS animations? Well, sort of. Up until June 2016, the desktop webmail of Gmail supported CSS @keyframes declarations. So you could declare the [...] [more]
hteumeuleu.com    Design

 discussion AMP for Email: What You Need to Know

The email community was abuzz yesterday with Google’s announcement of Amp for Email at Google’s AMP event in Amsterdam. The development was met with excitement because AMP for Email allowed for fully interactive emails in Gmail. This article will go into some of the key information behind AMP for Email. [...] [more]
freshinbox.com    Design

 stats How Long Should You Run Your A/B Test?

For opens, we found that wait times of 2 hours correctly predicted the all-time winner more than 80% of the time, and wait times of 12+ hours were correct over 90% of the time. Bar chart of data showing that the likelihood of selecting the correct winner in an A/B test based on opens increases over time. Accuracy of results reaches 80% after 2 hours. Clicks with wait times of just 1 hour correctly chose the all-time winner 80% of the time, and wait times of 3+ hours were correct over 90% of the time. [...] [more]
mailchimp.com    Study, Test

 law Re-permissioning for GDPR

Things you should do: Instead of sending an email asking people to opt-in or confirm consent, a softer approach would be an email campaign asking customers to verify their contact details and preferences. As part of the forms which allow your customers can verify and update their details, allow them to update their marketing and communication preferences too. [...] [more]
communicatorcorp.com    Law

 tactics Build emails which look good when images are blocked

Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look presentable when stripped of their images? Let’s rule out some ideas which don’t work before we look at those that do. Embedded images Adding images to a web page doesn’t necessarily mean linking to an external file. It’s possible to use [...] [more]
displayblock.com    Design

 stats 2018 ESP Satisfaction Report [PDF]

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change their ESP in the next 12 months, compared to 26% of everyone else. Yet 18% of the $1 billion companies are unsatisfied — and none of these expect to make a move. [...] [more] 
messagegears.com    ESP, Study

 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

 discussion 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen [GFX]

5 Examples of Effective Email Marketing. 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to [...] [more]
medium.com    Gallery

 antispam Study: Privacy implications of email tracking [PDF]

We show that the simple act of viewing emails contains privacy pitfalls for the unwary. We assembled a corpus of commercial mailing-list emails, and find a network of hundreds of third parties that track email recipients via methods such as embedded pixels. About 30% of emails leak the recipient’s email address to one or more of these third parties when they are viewed. In the majority of cases, these leaks are intentional on the part of email senders, and further leaks occur if the recipient click [...] [more] 
senglehardt.com    Study

 discussion Email Year in Review: 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that will help shape the industry moving into the New Year. Let’s relive together the most important moments and highlights in email. [...] [more]
250ok.com    Trend

 discussion Email Contest – Best Email Design Hunt 2017 [GFX]

BEST ENTRIES GALLERY. The HUNT for the best email design begins here.... Here is the list of entries submitted for The Best Email Design Hunt. Please encourage the participants by voting the entries you like. Your votes will help them WIN. [...] [more]
emailmonks.com    Gallery, Design
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