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tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

tactics Browse abandonment email test results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. The use of recommendation engines [...] [more]
zettasphere.com    Automation, Customization, Intelligence, Clickrate

law GDPR consent examples and innovative methods to opt-in

Email marketing list growth is getting harder with GDPR consent and new ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR compliance and continued strong email list growth are possible. Article 4(11) of GDPR sets a high bar for consent. [...] [more]
zettasphere.com    Law

stats The number of email addresses people use [survey data]

t’s no secret that most people use many email addresses. So just how many email addresses does the typical person have on average? The Radicati email statistics report tells us part of the story. [...] [more]
zettasphere.com    Study

tactics Email frequency – how to calculate the sweet spot

How often should I send my email marketing campaigns? It’s a common question and a very important one because email send frequency has a huge impact on overall performance. The short answer is send 6.21 email campaigns per week, based on performance analysis of 199 million emails. What’s more unless you’ve undertaken a review of email frequency as below you are almost certainly not contacting your subscribers with the right frequency. [...] [more]
zettasphere.com    Frequency

tactics Video in email markeitng increases ROI 280%

Should you add video in your emails? The infographic graphic below claims video in email increases ROI an impressive 280%. But just throwing a video into your email is not enough. Why? Check out the advice and examples below the infographic to find out. [...] [more]
zettasphere.com    Video

strategy Is this inactive subscribers email best practice costing you revenue?

Are you throwing away 10% of your revenue by doing what you’ve been told is the right thing with inactive subscribers? That’s entirely possible if you follow widely held best practice. You know, those subscribers that haven’t opened any of your emails for over 3 months, you might as well stop emailing them? [...] [more]
zettasphere.com    Segmentation

tactics Which Subject Lines Work Best?

However, just asking any question is not enough to increase your email open rate. It needs to be the right type of question, one that intrigues the reader enough to open, with the expectation of finding the answer. With the help of a selection of strong performing real subject lines I’m going to give you some principles to creating questions that intrigue and motivate readers to open your email. [...] [more]
zettasphere.com    Subjectline, Copywriting, Test

discussion 3 Crazy April Fool Email Examples [GFX]

Brands got foolish yesterday and why not? An April Fool email is a great way to add a little spice and fun to the email inbox. You’ll find some examples of [...] [more]
zettasphere.com    Gallery

 discussion 9 Experts Weigh in on Email Metrics that Matter

The killer feature of email marketing is the metrics. However, just looking at open rates and click rates each month, noting they’ve gone up or down but not using the data to learn and change means you’re missing out. So what should you do instead? I’ve asked 9 email marketing experts to share how you can get more value from your email metrics, what metrics matter, what you should track and use to drive improvement in your email marketing performance. [...] [more]
zettasphere.com    Intelligence

tactics Winning email split test subject lines

Even better the clicks uplift was for an inactive segment and the winning subject line was itself being pitted, in an A/B split test, against a previously strong performer. So this was not a easy win against a poor subject line. Re-engaging inactive customers is an important element of all email strategies. As this case study shows, the gap between good and great for inactive customers is wider than for active customers. [...] [more]
zettasphere.com    Subjectline, Study, Test

tactics Faster Email List Growth [PDF]

Its often said Content is King but when it comes to email marketing its data that Builds the Kingdom. Quite simply a 5% larger list will net 5% more revenue. What do you want to do? Sweat on the performance of every campaign or grow your list faster and see every campaign automatically deliver more revenue? [...] [more]
zettasphere.com    Listbuilding

law The missing fact in the John Lewis soft opt-in judgement

Last week several news sources, including Sky, The Drum, Yahoo and The Register reported that Roddy Mansfield won damages against John Lewis for acting unlawfully in use of email marketing. So you can understand why this ruling was made and what you should do I’ve summarised here: [...] [more]
zettasphere.com    Law

 tactics Results and Lessons from 9 Subject Line split tests

At the recent Email Insider summit the consensus was the number one element to split test in your emails is the subject line. So I’ve rounded up 9 subject line split tests. For each of the nine tests you’ll find the subject lines tested, the results & winner and what you can learn for your campaigns. [...] [more]
zettasphere.com    Subjectline

tactics Eight Cracking Animated Email Examples [GFX]

Animation has made a comeback with the use of gif animation in email growing. The crude and unpleasant animation effects of the past that discredited animated gifs have given way to more stylish and valuable animations. [...] [more]
zettasphere.com    Gallery, Design, Video
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