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discussion Think Like An Email Geek at Smashing Conf 2019 [VID]

I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...] [more]
youtube.com    Design

discussion Email Deliverability Best Practices in the Age of GDPR [VID]

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...] [more]
youtube.com    Law, Deliverability

tactics Email Accessibility: How to Captivate, Communicate and Connect with Every Subscriber [VID]

Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...] [more]
youtube.com    Design

discussion The agony of trying to unsubscribe [VID]

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...] [more]
youtube.com    Unsubscribe, Spam

law The Path to GDPR: Ask the Experts from Return Path [VID]

In our recent phenomenally successful webinar—The Path to GDPR: Ask the Experts from Return Path—we received a load of questions from both the webinar sign-ups, as well as during the webinar itself. We were able to answer a couple during the webinar but we wanted to address the rest of the great questions we received in this blog series. In the first post, we responded to questions about consent and legitimate interest and in our second post, we answered questions about re-permissioning. [...] [more]
youtube.com    Law

law DSGVO im E-Mail-Marketing Webinar [VID]

DSGVO im E-Mail-Marketing. In 30 Minuten erklärt Ihnen unser Datenschutzbeauftragter und Justiziar alles Wissenswerte. [more]
youtube.com    Law

law DSGVO 2018: Praxistipps von Dr. Schirmbacher [VID]

Was muss ich als Optimierer bei Testing und Personalisierung beachten? Wie sind meine Tools von der DSGVO betroffen? DSGVO-Basics: Wann dürfen Daten erhoben werden? Datenverarbeitung ohne Einwilligung: Wie geht das? Datenschutzerklärung: Welche Pflichtinformationen sind neu? Beispiel Tracking: Was dürfen wir noch tracken? Handlungsbedarf: Was müssen wir konkret tun? [...] [more]
youtube.com    Law

strategy Gmail Inbox Delivery and Domain Reputation: What You Need to Know Now [VID]

Listen to Senior Manager of Deliverability Chris Kolbenschlag detail everything you need to know to make it into your subscribers' Gmail inboxes. [...] [more]
youtube.com    Deliverability

antispam DMARC Announces New ARC Protocol to Help Reduce Fraud [VID]

DMARC Executive Director Stephen Jones provides an update on email authentication, announcing the new ARC protocol at the M3AAWG General Meeting in Atlanta, October 2015. He explains how the Authenticated Receive Chain will allow senders and receivers to cooperate on stopping fraudulent messages that impersonate a domain from reaching end-users mailboxes. [more]
youtube.com    Spam, Deliverability

law Webinar: Marketing Opt Ins über Mobile Apps und Social Media generieren [VID]

Mobile Apps und Social Media Plattformen sind nicht nur effektive Kommunikationskanäle sondern eignen sich auch dafür, Opt-Ins für das Dialogmarketing und die Nutzung personenbezogener Daten einzuholen. artegic und Bird&Bird zeigen im Rahmen eines Webinars, wie Mobile Apps und Social Media rechtssicher zur Gewinnung von Marketing Opt-Ins verwendet werden können. [...] [more]
youtube.com    Listbuilding, Mobile, Law, Social

discussion Webinar: Where`s the Data? [VID]

Dela Quist stellt sich im Live-Interview den kritischen Fragen von Torsten Schwarz. Der DialogSummit steht vor der Tür! Sieben inspirierende Keynote-Vorträge. [...] [more]
youtube.com    Intelligence, Marketing

discussion Optimizing Emails for Lead Generation Success [Webinar] [VID]

LLearn the best email marketing tips from industry leaders Lincoln Murphy, Tommy Walker, Tim Watson, Matthew Hunt, and Jordie van Rijn. [...] [more]
youtube.com    Marketing

law Ist das Double Opt in noch zulässig? [VID]

Das Double-Opt-In ist rechtlich umstritten, denn aufgrund unterschiedlicher Urteile birgt diese Praxis immer ein Abmahnrisiko. Im Video werden diese Urteile kurz vorgestellt und die Empfehlung gegeben, das Double Opt-In trotz des Risikos einzusetzen, um die erforderlichen Einwilligungen für E-Mailmarketing einzuholen. [...] [more]
youtube.com    Law

strategy Webinar: Marketing Automation: Wie CarDelMar erfolgreich reaktiviert [VID]

Die Reaktivierung per E-Mail ist eine zentrale Maßnahme zur Sicherung des Kundenwerts. Die Kampagne des Brokers CarDelMar zeigt, wie´s geht. Die automatisierte Kampagne wurde durch das Consulting von optivo konzipiert und mit optivo® broadmail umgesetzt. CarDelMar konnte dadurch 7 % der Abonnenten zurückgewinnen. Die Maßnahme wurde auch mit dem prestigeträchtigen "MarketingSherpa Email Award" ausgezeichnet. Andreas Endter ist beim Berliner Dienstleister für E-Mail- und Omnichannel-Marketing optivo [...] [more]
youtube.com    Listhygiene, Segmentation

law M3AAWG CASL Training Videos [VID]

Canadian email regs tackling opt-out, other issues now in effect. See new #m3aawg #CASL training videos on YouTube. [more]
youtube.com    Law
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