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tactics Creating Animations That Delight and Help Subscribers [VID]

How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...] [more]
wistia.com    Design, Video

tactics Not Just Pretty Numbers - Making data-driven design decisions [VID]

Alex Kelly from MailChimp: Explore how visual elements like layout, color, and text length can impact campaign engagement, and learn some best practices for email design. [...] [more]
wistia.com    Design, Clickrate, Test

tactics Video Playback in Email? Comin' Right Up!

Ever since we added the "email embed" feature in Wistia, people have been asking if there's a way to make videos play inside of emails. Unfortunately, historically there's been really poor support for video playback directly in email. But as of late, the relationship between video and email has changed. With the release of the latest version of iOS (version 10) and macOS (Sierra), Apple enabled video playback in Apple Mail on mobile and desktop. Between these two clients, that's about 49% market s [...] [more]
wistia.com    Tool, Video

tactics Should You Embed Video in Email?

One of the hardest things to do as a digital marketer is to look at some exciting new technology and say, "that is cool… and it doesn't help me do my job more effectively, so I'm not going to use it." I think video playback in email is one of these technologies. [...] [more]
wistia.com    Video
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