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discussion Email Deliverability and Performance Feeds

Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...] [more]
verizonmedia.com    Intelligence, Openingrate, Deliverability

discussion Postmaster @ Yahoo, AOL, Verizon — Announcing New Engagement Feeds

Let’s work together to move the industry forward, away from tracking pixels and towards more accurate reporting that guarantees user safety and helps you understand your campaign performance even better. At the end of the day we all want the same thing - for our customers to receive the best emails possible! Trusted senders who want to learn more about this program, please head over to our postmaster page. [...] [more]
verizonmedia.com    Intelligence, Openingrate, Deliverability
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