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stats The Unbounce Conversion Benchmark Report 2020

Get conversion intelligence insights for 16 major industries based on a machine learning analysis of millions of visits, conversions, and landing pages [...] [more]
unbounce.com    Conversionrate, Study

discussion Machine vs. Marketer — Who Reigns Supreme?

Here’s how it worked: Using their phones, attendees were presented with one of 204 Unbounce-built landing pages. Analyzing only the copy, the AI technology predicted whether the page had an above or below average conversion rate, as benchmarked against thousands of landing pages built in Unbounce. Participants analyzed the pages at the same time and were asked to make their own predictions. Not even the expert marketers were able to beat “The Machine”. [...] [more]
unbounce.com    Intelligence, Conversionrate

stats Unbounce Conversion Benchmark Report 2017 - Data-driven insights on landing page conversion rates per industry [PDF]

The Unbounce Conversion Benchmark Report allows you to compare your conversion rates with data mined from tens of thousands of landing pages within your industry to see how your pages stack up against the competition. For each industry, we’ll share what “good” and “bad” conversion rates look like — as well as advice from the team of data scientists and conversion marketing experts that worked on the report for how to improve those conversion rates by making simple tweaks to your copy. [...] [more] 
unbounce.com    Conversionrate, Study

tactics Lessons Learned From 2,345,864 Exit Overlay Visitors

Offering specific, tangible resources (vs. non-specific promises) can positively affect conversion rates. Increasing the number of form fields in overlays can cause friction that reduces conversion rates. Overlay sizes exceeding 800×500 can be too large for some browsers and reduce load:view ratio (and overall impressions). Just because an offer is relevant doesn’t mean it’s good. Conversion rates vary considerably between blog categories. Not all content is created equal; some resources are more [...] [more]
unbounce.com    Listbuilding, Test

discussion Berlin Neuromarketing Day: Tipps für stärkere Marken

Neuromarketing geistert seit Jahren durch die Marketing-Landschaft. Mit der steigenden Relevanz der Conversion-Optimierung scheint dieser Begriff ebenfalls stärker an Bedeutung zu gewinnen. Das liegt daran, dass wir unabhängig von unserer Marketing-Disziplin den Fokus auf die emotionale Gefühlslage unserer Zielgruppe setzen müssen. [...] [more]
unbounce.com    Event, Marketing

tactics 5 Surprising A/B Test Results from Successful Entrepreneurs

Of course, all audiences are different and your results may vary, but these case studies are often a great place to start. They can provide some serious inspiration and push you to think outside the box. [...] [more]
unbounce.com    Test

discussion Conversion-Optimierung: 100 Tipps vom ConversionSUMMIT

Auch in diesem Jahr zog es über 350 Marketer nach Frankfurt am Main, um sich beim ausverkauften ConversionSUMMIT 2015 über Conversion-Optimierung auszutauschen. Das Speaker Lineup versprach spannende Vorträge. Namhafte Gäste, darunter unser Mitgründer Oli Gardner, Unbounce Neuzugang Michael Aagaard und der erfolgreiche Serial Entrepreneur Neil Patel (Kissmetrics) lockten mit Growth-Tipps “über die niemand spricht”. [...] [more]
unbounce.com    Event, Conversionrate

discussion Behavioral Emails That Keep Customers Coming Back [GFX]

Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one. Customer retention is too important (and expensive) to overlook. But customer retention is more than just keeping customers. It’s about making them happy, providing a great experience and giving them a reason to spread the word about your business. As Basecamp CEO Jason Fried wrote on Inc: [...] [more]
unbounce.com    Gallery, Segmentation

strategy 5 Unknown Tips To Hack Your Retargeting

We’ve all experienced our fair share of retargeting and there are good reasons for why marketers do it. Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject to retargeting are 70% [...] [more]
unbounce.com    Customization, Segmentation

strategy 5 Simple Ways to Get More Paying Customers Out of Your Email Marketing [GFX]

You’ve optimized your blog and lead gen landing pages for conversions and your email list is filled with subscribers – prospects who have self-identified as being interested in your company and what you have to offer. But many of them haven’t yet taken the leap. [...] [more]
unbounce.com    Gallery, Design

tactics How to Increase Landing Page Conversions With the Psychology of Desire

Creating desirable offers isn’t rocket science; all you need to do is understand what makes your prospects tick. Once you understand what they really want, you’ll have the tools you need to create irresistible offers that your prospects won’t be able to pass up. [...] [more]
unbounce.com    Design, Conversionrate

 tactics A/B Tests You Should Be Running On Your Welcome Emails

When it comes to conversion rate optimization, we typically begin by optimizing the top of the funnel – social media posting times, calls to action, landing page headlines and images. But as we are becoming proficient at CRO in these areas, we need to start looking further down the funnel. Why’s that? [...] [more]
unbounce.com    Automation, Test

tactics How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s six principles of persuasion have become an integral part of the marketing world’s vernacular. If you regularly read marketing blogs, you’re likely familiar with them: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. [...] [more]
unbounce.com    Copywriting, Design

tactics How to Stop Your Welcome Email From Being a Dead End [GFX]

Your landing page rocks and leads are pouring in. Great! But what’s next? Before that first email newsletter or promo, your subscribers receive a welcome email – the beginning of a new relationship. Welcome emails get leads acquainted with your brand and set expectations for what you’ll give them and how often. They should get people excited for what’s to come. And like your landing page, they play an important role in your growth funnel. [...] [more]
unbounce.com    Automation, Copywriting, Gallery, Design

tactics 32 Ways to Squeeze Leads Out of Your Next Marketing Campaign

As marketers, we spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will eventually become paying customers. We know that a steady stream of leads is an essential component of keeping a business afloat – but coming up with original and effective ways to attract and convert qualified leads is easier said than done. So how about a little inspiration? [...] [more]
unbounce.com    Listbuilding, Conversionrate, Test
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