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tactics Become An HTML Email Geek With These Videos From Rémi Parmentier [VID]

In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what he knows about taming email clients. [...] [more]
smashingmagazine.com    Design

discussion An Introduction To Building And Sending HTML Email For Web Developers

HTML email: Two words that, when combined, brings tears to a developer's eyes. If you're a web developer, it's inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not. Coding HTML email is old school. Think back to 1999, when we called ourselves "webmasters" and used Frontpage, WYSIWYG editors and tables to mark up our websites. Not much has changed in email design. In fact, it has gotten worse. With the introduction of [...] [more]
smashingmagazine.com    Listbuilding, Design

strategy Improve Your Email Workflow With Modular Design

Whether you’re in a Fortune 500 company or part a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming. By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease. [...] [more]
smashingmagazine.com    Design

tactics An Extensive Guide To Web Form Usability

Contrary to what you may read, peppering your form with nice buttons, color and typography and plenty of jQuery plugins will not make it usable. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability. In this article, we’ll provide practical guidelines that you can easily follow. These guidelines have been crafted from usability testing, field testing, website tracking, eye tracking, Web analytics and actual complaints made to customer [...] [more]
smashingmagazine.com    Listbuilding, Conversionrate

tactics Call to Action Buttons: Examples and Best Practices

Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now!") or lead to a web page with additional information (e.g. "Learn more...") that asks the user to take action. How can we create effective call to action buttons that grab the user's [...] [more]
smashingmagazine.com    Design, Clickrate

tactics Five Copywriting Errors That Can Ruin A Company’s Website

Customers don’t have time to admire your greatness. They’re too busy searching for ways to make life better for themselves. A high-level Web page answers one question of the reader above all: What’s in it for me? To illustrate, we’ll stick with products, although this applies to other types of pages as well. [more]
smashingmagazine.com    Copywriting

mobile From Monitor To Mobile: Optimizing Email Newsletters With CSS

After reading this article, you will hopefully come away with a few ideas on how to start coding email designs with improved readability and usability when viewed in... [more]
smashingmagazine.com    Design, Mobile
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