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strategy SendGrid’s 2019 Email Deliverability Guide [PDF]

Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...] [more] 
sendgrid.com    Deliverability

discussion 3 Email Marketing Trends to use in 2019

If you are sticking to your same old playbook of years past, you are missing out on the opportunity to create lasting relationships with subscribers. Try these 3 new trends to stand out in that crowded inbox in 2019! [...] [more]
sendgrid.com    Trend

tactics 10 Tips for Designing and Developing Emails

A well-designed email shows that you care about your brand and the communications you send to your customers. It helps foster trust among your recipients, making them more likely to engage with your content and continue to open your emails. We all want beautifully designed emails, right? The only thing standing in our way is how we code them… [...] [more]
sendgrid.com    Design

tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event

discussion Twilio Signs Definitive Agreement to Acquire SendGrid

Bringing SendGrid and Twilio together can empower all of our customers to better reach and engage more of their customers in-context, driving engagement and business growth. Together, we power more than 600 billion annual interactions every year for more than 100,000 customers. [...] [more]
sendgrid.com    ESP, Trend

tactics How to Use Gmail Actions in Your Email Program

What are Gmail actions? We’ve all seen them in our inboxes–those little grey buttons on the right side of email subject lines that provide a direct route to that email’s call to action without having to open the actual email. We see call outs like, “View order” or “Track package.” Gmail actions enable recipients to interact with your product or service from right within the inbox and without opening the email if they don’t need to (fewer steps means less friction). Gmail actions are a small advanceme [...] [more]
sendgrid.com    Listbuilding, Subjectline, Clickrate

antispam How Apple's DMARC Changes Affect Email Senders

Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step. This update it one of [...] [more]
sendgrid.com    Spam, Deliverability

discussion New Gmail Features Still Favor Recipients... How Do Marketers Play Along?

As for the “important” tag, this is a great item to strive for, but so far, we’re seeing this mainly appearing for transactional mail or brands we REALLY like and open often. I wouldn’t say you’re a bad sender if your emails don’t end up being highlighted as an important sender. What you can do is take note of what you see highlighted in your own inbox and take a look back to see how it got that way. For example, did you open all of a brand’s emails they sent during a single month? Remember, we don’t [...] [more]
sendgrid.com    Unsubscribe, Design

stats SendGrid's Global Benchmark Report 2018 [PDF]

Each year, SendGrid leverages the knowledge and experience of our internal data scientists and deliverability experts to develop and publish our Global Email Benchmark Report . For 2018, we’re happy to provide this resource to email senders of all types. This year’s Global Email Benchmark Report features data and benchmarks from more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses. As a sender, this report can help you: [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study

discussion 4 Email Blast Mistakes and How to Avoid Them

Mistake #1: Overdoing it—because email fatigue is real Is your email campaign calendar bursting at the seams? You may feel tempted to fill out your email marketing calendar with consistent promotional emails and newsletters to maintain communication with your recipients. But take a step back and consider a favorite brand of yours. Do you get emails from them every day, and if you do, do you open them? [...] [more]
sendgrid.com    Marketing

discussion Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You

As we began our AI exploration, we started by asking ourselves how AI could help us, for example, to: Identify and block spammers who are attempting to open a SendGrid account; Encourage and guide all customers to use sending best practices; Deliver alerts and insights to customers when an aspect of their email program needs their attention [...] [more]
sendgrid.com    Intelligence, Spam, Deliverability

discussion Why Microsoft Email Spam Reports are Increasing

Microsoft has made some significant changes to their email service and infrastructure this year. A lot of these changes involve improving and modernizing their backend systems. These changes should be more or less seamless for senders. However, they have also made some changes that will impact senders and end-users alike. [...] [more]
sendgrid.com    Deliverability

law GDPR: How New Email Laws Benefit Marketers

We realize that verifying age on an address collection page is new for most marketers and difficult to verify. We therefore recommend having a simple policy that prohibits under 16s from registering or using your product or services. This should be stated clearly in your Terms of Service or Privacy Policy. If you run a service which is likely to be used by children, then you may need to take extra measures—such as an age-gating mechanism. [...] [more]
sendgrid.com    Law

tactics Send Time: When Should I Send My Email?

Don’t send at the top of the hour or 15, 30, or 45 minutes past the hour. Why? Most marketers use these times to send their email campaigns because they are easy to set. This practice causes a backup at the ISPs which can cause your emails to be deferred. Some ISPs have told SendGrid directly that the ideal time for marketers to send their campaigns is during non-peak times like 7, 21, or 36 minutes past the hour. Sending at these non-peak times will increase how fast your messages are delivered. [...] [more]
sendgrid.com    Sendtime

tactics Your Pre-send Email Testing Checklist

My biggest “oops” moment was sending a webcast invitation to 70,000 people with a date in August instead of April. It could have been avoided and was a tough lesson to endure. I could have avoided that blunder by more thoroughly testing my email. If you find yourself growing anxious before your next send, use this checklist to turn your email nightmares into an email marketing dream come true. [...] [more]
sendgrid.com    Test
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