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tactics Case Study: Using Countdown Timers During Black Friday Sales

Countdown timers can be a great marketing tactic at any time, but in busy retail periods, they can be even more effective than usual. To show this, we looked at retailers using countdown timers before and during Black Friday 2018. Countdown timers can be used by online retailers to add a sense of urgency to the customer journey by highlighting key information to shoppers. This might be how long is left before the end of a sale, or a deadline for next day delivery. [...] [more]
salecycle.com    Customization

stats [Infographic] The Remarketing Report – Q2 2018

The latest cart abandonment data from Q2 2018, showing abandonment rates across five sectors. [...] [more]
salecycle.com    Automation, Conversionrate, Study

tactics How Long Should You Wait Before Sending Cart Abandonment Emails?

Pro Direct Soccer US decided to do a split test on their first cycle emails. Originally they were emailing an hour after abandonment, but tested this against three other variables: 45 minutes, 30 minutes, >1 hour 30 minutes. The group who received their emails after 30 minutes saw an uplift in conversions of 19%, so the change was made implemented in their campaign. [...] [more]
salecycle.com    Automation, Conversionrate, Study, Sendtime

tactics Five A/B Tests To Optimize Your Cart Abandonment Emails

In a world where more than 75% of baskets are abandoned you need to be doing the most you can to get opens, clicks and conversions from your abandoned carts. In comes the A/B test, or split testing if you like, where you can experiment with areas of your emails and see what works best with your audience to recover sales – without reinventing the wheel (or bursting the tyre). The most important rule to remember with A/B testing is that you should only test one thing at a time. Otherwise, how will you [...] [more]
salecycle.com    Automation, Conversionrate

tactics Men are from Mars & Women are from Venus

A look at email segmentation… and gender stereotypes. Ok I’m not really here to crack the age old question, settle the battle of the sexes, or open up a philosophical debate on who really is more intelligent. I’ll leave those topics for Jeremy Kyle and Oprah to fill up their studio audiences and for Godfrey Bloom to provide some suitable controversial comments about. The real question is getting personal with your customer and using data segments is a key factor in tailoring the right approach. [...] [more]
salecycle.com    Automation, Gallery, Segmentation

tactics Infographic: The Perfect Basket Abandonment Email

There are three questions we get asked more than any other: * Timing: How long should we wait to email our customers? * Tone: Should we be direct, or use a customer service tone? * Content: What should we include in the email to get our customers to buy? Today, SaleCycle launched a fantastic Infographic which summarises the findings from 200 leading global brands into what makes up the Perfect Basket Abandonment Email. [...] [more]
salecycle.com    Automation, Conversionrate
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