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stats AOL-Based Buyers Deliver Greater Response and Revenue than Gmail, Yahoo and Hotmail on Black Friday

While AOL lags behind Hotmail, Yahoo and Gmail in consumer penetration, during this year’s Black Friday, @aol.com consumers delivered in a big way. The AOL domain represented the lowest email volume out of the major players, but the return to brands was strongest in open, click, click-to-open, conversion, average order value (AOV) and revenue per thousand emails sent (RPM). [...] [more]
sailthru.com    Intelligence, Study

 tactics 11 Tips for Creating the Perfect Call to Action [GFX]

While each element of an ecommerce website is important in its own right, guiding customers to take action reigns supreme -- use these 11 tips to help build, test and refine your site's CTAs. [...] [more]
sailthru.com    Copywriting, Gallery, Design, Clickrate

tactics Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions

Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased AOV to the tune of 68%. Additionally, 88% of survey respondents saw increased conversions after adding video to product pages. [...] [more]
sailthru.com    Study, Video

stats The Marketing Mega-Trend Behind Mary Meeker's 2015 Report

It’s that time of year when Mary Meeker descends from whatever you might call the analyst version of Mount Olympus and bestows upon us the gift of 197 pages of trends for the coming year, enough charts to fuel thousands of tweets and the classic “ran out of time” section. It’s a mountain of work and a mountain of information to consume. [...] [more]
sailthru.com    Study, Trend

tactics Discounting 101: Consumer-Driven vs. Market-Driven Discounts

There are many different flavors when it comes to discounts, but they all fall into two main categories: consumer driven, which are triggered by consumer behavior, and market driven, which consider the competitive and economic environment in which your company operates. [...] [more]
sailthru.com    Marketing

strategy Predictive Analytics: Predicting the Future for Every Individual Customer

Predicting Who Purchases Next – Sailthru Sightlines for Ecommerce. When you’re competing with ecommerce juggernauts like Amazon, knowing exactly who in your customer base is going to purchase is pure gold. Not only does Sailthru Sightlines provide this look into the future for individual customers, but it goes far deeper to reveal expected revenue generated and purchase value. [...] [more]
sailthru.com    Customization, Intelligence, Trend

 strategy 2014 Holiday Playbook [PDF]

The Definitive Guide to Maximizing Revenue and Retention Every consumer is unique. Is your marketing strategy primed to seize as much as the holiday revenue pie as possible, while also providing the connected experience needed to drive conversion and long-term retention? [...] [more] 
sailthru.com    Event

 strategy Insights for Agile Ecommerce [PDF]

When it comes to data, the contrast between brands who “get it,” and brands who don’t is increasingly stark. When we reviewed Mary Meeker’s most recent internet trends report, she reinforced just how important data collection and analysis is for marketers today. Yet, only 1% of data in the ‘Digital Universe’ is analyzed even though 34% of it is useful. [...] [more] 
sailthru.com    Customization, Intelligence, Segmentation, Study

tactics 7 Best Practices for Using GIFs and Cinemagraphs for Business [GFX]

GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet. GIFs and cinemagraphs are similar pieces of media, but have quite different features and uses. GIFs are image files that are [...] [more]
sailthru.com    Design

stats The New Gmail: +1 for Revenue, -1 for Opens

Many colleagues in our space have relied on sequential analysis (i.e. before the tab roll-out, after the change) to analyze fluctuations in Gmail open behaviors since the new inbox launched, and the assessments have been fairly consistent: no dramatic changes just yet. We took a road less traveled in our analysis, and the end results suggest that the inbox change most definitely deserves some further scrutiny. [...] [more]
sailthru.com    Study, Trend

tactics How to Cultivate Customers Who Care with Personalized Send Times

We have several algorithms that help us determine the ideal time of day or week an individual should receive mail. There are several factors we evaluate here, but we primarily consider the user’s history of open times and, especially for new customers, the business’s most popular times of day and day of the week. We highly recommend sending emails at a different time of day per user. If a business is not using Sailthru’s products, then at the very least, it should attempt to identify which times of [...] [more]
sailthru.com    Customization, Sendtime

tactics Recommendation Slider Nets New Users

Our dev team was eager to tackle the challenge of tweaking our onsite recommendation capability so it could serve as a newsletter sign up opportunity. The results are pretty remarkable: 3 weeks after it launched, Business Insider saw a 26% increase in the rate of sign up’s compared to the 3 weeks prior to launching the feature. And a 35% increase when compared to the start of the year. [more]
sailthru.com    Listbuilding
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