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tactics Holiday Product Recommendations Guide

What are your best sellers? How about those from last year? These classic recommendations instill customer confidence. Highlight them, along with your products best known for converting first-time customers. And if your customer experience is great enough, those new shoppers may even by loyalists by February. Tory Burch does this well, with a single beautiful, eye-catching image and just a few words. Though it’s short and sweet, Tory Burch’s copy manages to creates a sense of exclusivity and [...] [more]
sailthru.com    Gallery, Intelligence

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

stats Email Marketing Benchmarks for 2019

Email marketing benchmarks provide you with valuable information about the health of your email sends. Learn more about email marketing benchmarks for 2019. [...] [more]
sailthru.com    Study

discussion Top Performing Emails & Key Trends, Q1 2019 edition [PDF]

A look at eight emails that significantly exceeded Sailthru's cross-customer benchmarks and the trends you should be thinking about applying to your own program. The holiday season moves at lightning speed and January gives marketers a chance to breathe easy and focus on their goals for the year ahead. New Year’s resolutions tend to be pretty standard: Being healthier and losing weight, saving money, learning new skills.For email marketers, the latter likely involves increasing clicks and [...] [more] 
sailthru.com    Gallery

stats Top Performing Emails from Q1

The holiday season moves at lightning speed and January gives marketers a chance to breathe easy and focus on their goals for the year ahead. New Year’s resolutions tend to be pretty standard: Being healthier and losing weight, saving money, learning new skills. For email marketers, the latter likely involves increasing clicks and conversions, using their emails to boost store or site traffic and eventually, revenue. [...] [more]
sailthru.com    Study

discussion Sailthru Retail Personalization Index [PDF]

Personalization is a game-charger for marketers, but executing it is easier said than done. That’s why we launched our first Retail Personalization Index last year. We surveyed 13,000 consumers and based on their responses, we developed a proprietary methodology for experiencing and evaluating 100 global retail and ecommerce brands. [...] [more]
sailthru.com    Gallery, Customization, Study

discussion Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. How can a brand master the omnichannel experience? There are a few factors, according to L2’s new Intelligence Report. Brands must have seamless integrations between channels and expedited shipping options. They should also utilize cutting-edge technology that adds to the customer experience, such as augmented reality [...] [more]
sailthru.com    Multichannel, Study

strategy 7 Personalization Trends All Marketers Need to Know

Onboarding provides a really important opportunity for a brand to explain its value to a customer. Onboarding can be used to encourage customers to download an app, visit a web site, or sign up for email newsletters. Yet most brands don’t seem to realize this. They either send a single onboarding message or launch the user right into the full stream of messages, without regard to user behavior. EBay provides a powerful counterexample: A welcome stream introduces customers to the brand and walks them [...] [more]
sailthru.com    Automation, Customization, Segmentation

stats Retail Personalization Index

See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...] [more]
sailthru.com    Customization, Intelligence, Multichannel, Study

stats 7 Tips for Creating Better Subject Lines for “Don’t Call Them Holiday” Emails

With Holiday shopping kicked off and in full swing, Sailthru continued to dig into our data on subject lines from emails sent last year to determine how specific words, characters, and combinations impact email performance during the holidays. The following recommendations come from a sample of 89,932 subject lines for emails sent by Sailthru customers during the 2015 holiday season. In particular, these findings come from a subset of those emails specifically referencing Christmas or the December Ho [...] [more]
sailthru.com    Subjectline, Event, Study

antispam Using Confirmed Opt-In and Captcha to Mitigate Mail Bombings

Sailthru is working diligently to mitigate the continuation of these attacks. We are taking precautions to identify potential suspicious or abnormal activity. ESP clients are not the perpetrators of these attacks, but they are being used as the means to mail bomb user accounts. To stop this instance and mitigate future abuse of this nature it is important that all brands secure their opt-in forms. Recommended steps for doing so are outlined below. [...] [more]
sailthru.com    Listbuilding, Spam

strategy The Definitive Guide for Predictive Marketing [PDF]

Predictive intelligence is one of the top capabilities that marketers are focused on adopting this year. With good reason: the ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. [...] [more] 
sailthru.com    Customization

strategy Effective Email Marketing Strategies: Segmentation RFM

As your email list grows with new prospects and customers how do you segment the master list into more manageable groups addressing the different needs and requirements to drive sales further and boost ROI? One key strategy is the use of RFM in analyzing data and sending more focused communications. RFM: Recency, Frequency, Monetary: Behavioral Marketing Segmentation Technique [...] [more]
sailthru.com    Segmentation

stats AOL-Based Buyers Deliver Greater Response and Revenue than Gmail, Yahoo and Hotmail on Black Friday

While AOL lags behind Hotmail, Yahoo and Gmail in consumer penetration, during this year’s Black Friday, @aol.com consumers delivered in a big way. The AOL domain represented the lowest email volume out of the major players, but the return to brands was strongest in open, click, click-to-open, conversion, average order value (AOV) and revenue per thousand emails sent (RPM). [...] [more]
sailthru.com    Intelligence, Study

 tactics 11 Tips for Creating the Perfect Call to Action [GFX]

While each element of an ecommerce website is important in its own right, guiding customers to take action reigns supreme -- use these 11 tips to help build, test and refine your site's CTAs. [...] [more]
sailthru.com    Copywriting, Gallery, Design, Clickrate
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