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tactics Predicting the Optimal Date and Time to Send Personalized Marketing Messages to Repeat Buyers [PDF]

The proposed solution is based on a regression modeltrained with transactional data and instant messaging metadata.We describe the way such a model can be created and deployedto a scalable high-performance environment and provide pilotevaluation results that suggest a significant improvement inmarketing effectiveness. [...] [more]
researchgate.net    Intelligence
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