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law GDPR: How small companies can get ready for it

We’ve been working on getting ready for the EU General Data Protection Regulation (GDPR) for the past few months, and we’re finally at a point where I’m pretty confident in saying that Postmark is fully compliant and ready for when the law goes into effect on May 25, 2018. We had to make some interesting decisions and trade-offs along the way, especially since we’re a small company without legal counsel on staff. I wanted to share a few thoughts on what we learned along the way to becoming GDPR [...] [more]
postmarkapp.com    Law

antispam Why we no longer ask for SPF records

The way most ESP's have been doing SPF is outdated. With a recent update, we've decided to remove the burden of adding SPF records for our customers. [...] [more]
postmarkapp.com    Deliverability

tactics Separate your promotional and transactional email sending

What does “separate” mean? It means making sure your bulk emails comes from one source and your transactional from another, separating IP addresses, domains and possibly email addresses as well. These days reputation is increasingly shifting to domains because IPs are increasingly disposable. It’s much easier for spammers to cycle through new IP addresses than it is to cycle through domains. It also means that with more of your reputation tied to your domain, you can take it with you if you need to [...] [more]
postmarkapp.com    Deliverability

tactics Trial expiration email best practices

Chances are pretty good that if you run a software company, your software comes with some sort of trial period. How you structure the trial period may vary, but near the end of a trial period, you should follow up with an email or two to help folks avoid any interruptions in service if they’d like to continue using it. [more]
postmarkapp.com    Automation

tactics Transactional Email Best Practices

Email is an inarguably powerful medium to reach and connect with people. When it comes to businesses, there are two major types of emails from businesses. The first is bulk promotional emails, and the second is transactional email. Marketing emails are comprised primarily of newsletters and other scenarios where the same message is delivered to hundreds or thousands of people at the same time. With transactional, the emails are usually sent to an individual or a small group of people based on [...] [more]
postmarkapp.com    Automation

tactics Improve your transactional emails with Gmail Inbox Actions

If you use Gmail, you may have noticed small buttons on the right side of previews in your inbox. These are called “Actions” or “Inbox Actions,” and they’re based on open standards from schema.org. Despite being based on open standards, Gmail is currently the only provider with widespread adoption, but given Gmail’s rather large marketshare, there’s a good chance Inbox Actions could improve the experience for a meaningful portion of your userbase. [...] [more]
postmarkapp.com    Marketing

tactics The quest to curtail email littering

Email littering happens when a message doesn’t add value to an experience. Even if you’ve never called it email littering, you’re familiar with how these emails look. Your inbox fills up with messages from apps and companies who can send you email. Some of these messages are valuable, while others ask for your time and waste it. A valuable email gets you information you need to know in a way that’s easy for you to read and use. If messages don’t deliver this kind of value, overall email engagement [...] [more]
postmarkapp.com    Frequency, Customization

discussion Why delivery speed matters

How slow transactional emails cost you money To appreciate the value of getting emails to the inbox quickly, let’s take a step back and discuss why speed is so critical for transactional emails by looking at examples where missing or delayed emails directly affect your bottom-line. Forgot password. Lost sale. Where’s my license key? I’ll just ask support. Death by 1,000 cuts [...] [more]
postmarkapp.com    Deliverability

discussion Are certain transactional emails meant to have low open rates?

Are certain transactional emails meant to have low open rates? You want your users to open some transactional email you send. But, sometimes users shouldn’t have to open your emails. Certain emails [...] [more]
postmarkapp.com    Automation

antispam Labs: A free tool to monitor and implement DMARC

For the last several weeks Artem, Derek, and I have been working on a secret labs project internally. On behalf of all three of us, I’m really excited and proud to announce dmarc.postmarkapp.com, a free service to monitor and implement DMARC for your domains. [...] [more]
postmarkapp.com    Spam, Tool, Deliverability

antispam Explaining SPF

The SMTP protocol, the literal definition of email, has no protections on the From field in an email. As long as it’s a valid email address, there is no further validation. A malevolent actor can impersonate your bank, your employer or anyone at all. This problem led to the creation of SPF. SPF is a relatively recent solution. Different variations of the idea were proposed in the early 2000s and these coalesced into the SPF specification as RFC 4408 in April 2006. SPF describes a DNS record in a [...] [more]
postmarkapp.com    Spam, Deliverability

 strategy Troubleshooting email delivery issues

Troubleshooting email delivery issues From time to time our customers email us asking to troubleshoot delivery issues to an ISP (Gmail, Yahoo, etc). The steps to troubleshoot the problem are usually... [...] [more]
postmarkapp.com    Deliverability

tactics Breaking through to Gmail's Primary inbox

Today however, a customer reached out to notify us about some tests he ran. When he excluded the “List-Unsubscribe" header the emails go directly to the Updates folder in Gmail. Since the Updates folder is not enabled by default, it places the emails in the Primary inbox. We ran a few tests on our side and it worked like a charm. This change seems pretty obvious now, but being on vacation last week I missed some of the discussion around it. Either way, we quickly removed the header and confirmed it [...] [more]
postmarkapp.com    Deliverability

tactics Two ways to reduce bounced welcome emails

Client-Side Suggestion. A brand new jQuery library authored by the developers at Kicksend allows you to specify a set of domains that are often mistyped, and it will catch domains that are similar enough to be a typo and suggest the correct domain to the user. The library does require that you bring your own list of domains, which you can get ideas for from browsing your bounces in the Postmark activity filter. This library is new, so we strongly recommend testing it well before implementing it. [more]
postmarkapp.com    Listhygiene, Tool

 strategy The false promises of dedicated IPs

I have to admit, I am disappointed in the false promises that companies are giving when it comes to offering dedicated IPs for their customers to “improve email... [more]
postmarkapp.com    Deliverability
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