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discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

discussion What is the email marketing industry worth?

How much revenue does the email marketing industry generate across all industries in a given year? It seems like a relatively simple question to answer, and surely something that everyone in the email marketing business has wondered in passing, at least once or twice… Yet, there seems to be no definitive answer to be found [...] [more]
phrasee.co    Marketing

stats Emoji... or eNOji? What science says about subject lines [PDF]

While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...] [more] 
phrasee.co    Subjectline, Study

discussion Email subject lines: 5 B.S. “facts” that everyone thinks are true

Between researching, designing, testing and creating Phrasee’s artificial intelligence subject line generation technology, and tracking the progress of the millions of email subject lines it has generated, we’ve learned a thing or two about what works and doesn’t. We understand the ins and outs of what makes a subject line successful. We also know what doesn’t have much impact at all. We’ve read many posts and articles about email subject lines over the years. Many have been well researched and have [...] [more]
phrasee.co    Subjectline, Study

discussion Who to follow: Jacques Corby-Tuech

Jacques Corby-Truech is the CRM marketing manager for ETX Capital, a financial spread betting firm based in London. In this role, he oversees the end-to-end implementation for all ETX’s marketing email content, and a large proportion of its transactional sends. Jacques’s side project, “The No BS Guide to Email Marketing“, is a quickly growing knowledge-sharing community platform for client-side email marketers who want to talk shop, pick up new tools/tricks, or make connections in the email marketing [...] [more]
phrasee.co    Trend

discussion Click rate: the most important email marketing metric ever

Click rate: the most important email marketing metric ever. How measuring marketing email click rates can provide insight into email marketing effectiveness [...] [more]
phrasee.co    Intelligence, Clickrate

discussion Guide to split testing in ESPs

Testing subject lines is important. Very important. That’s how we get companies up to 417% more revenue. But: not all ESPs are created equal! Which ones offer the most flexible split testing capabilities? And how easy is it? Fear not: we have all the details here! [...] [more]
phrasee.co    ESP, Test

discussion Four things email marketers are getting wrong in their subject lines

Four things email marketers get wrong in their subject lines. Common email marketing subject line mistakes that cost revenue and slow down campaigns. [...] [more]
phrasee.co    Subjectline

discussion 12 Tweets that were totally wrong about the demise of email

12 tweets which were totally wrong about the demise of email. Email has many detractors who have been tweeting about its demise for years. They are wrong [...] [more]
phrasee.co    Marketing, Trend

discussion 5 things every email marketer should consider before hitting "send" (Fun)

5 things every email marketer should consider before hitting "send". Tips for email marketers who want to make the most of their email marketing campaign. [...] [more]
phrasee.co    Marketing

tactics The 11 most important metrics for measuring email success

The 12 most effective metrics for measuring email marketing campaign success. How to measure how effective your email marketing strategy is.  [...] [more]
phrasee.co    Intelligence, Clickrate, Conversionrate, Openingrate

tactics Profanity in email subject lines: A split testing experiment

With that volume of traffic, the problem of making an email marketing campaign stand out from the crowd is becoming an increasingly difficult one to navigate. Here at Phrasee, our goal is to use learning machines and algorithms to identify the subject line language that gets people to respond to your emails. This is what we do. [...] [more]
phrasee.co    Subjectline

discussion Email Spam: A People’s History

What is SPAM's anthropological origin? We, good people of the internet, got you covered here, with "Email Spam: A People's History." Enjoy. In 1997, Kevin Costner, inspired by a book written in 1985, somehow talked Warner Brothers into spending 80 Million dollars producing a film he wrote, directed, and starred in glorifying the concept of mail as a key pillar of civilised society. [...] [more]
phrasee.co    Spam

stats The State of Split Testing Survey [PDF]

Email subject line split testing is nothing new. It’s a programmatic experiment that has been widely used by marketers for some time now. And yet, as you’ll read in the following analysis, it’s generally done quite badly. However, it’s not your fault! Well, not completely, that is. There are many reasons why people aren’t split testing enough. In the following pages, you’ll learn how the marketing industry views subject line split tests... what they are doing today, and most importantly, what they are[...] [more] 
phrasee.co    Subjectline, Study, Test

 tactics We ran a subject line split test and learned nothing and everything

Here at Phrasee, we’re all about testing. This isn’t news. We had a hunch, and ran a subject line split test in our newsletter last week. The results will boggle your mind… [...] [more]
phrasee.co    Subjectline, Test
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