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discussion Welcome/Onboarding Emails Optimization Notebook [PDF]

Onboarding email expert Val Geisler and Litmus’ Chad S. White and Jason Rodriguez examine eight emails submitted by Litmus Community members. With decades of email marketing experience between them, they’ll share their advice on improvements and tips on things to A/B test. Through these critiques, you’ll learn how to build trust and create a great onboarding experience via email. Along the way, you’ll also pick up email design, coding, and copywriting tips you can apply to your other emails. [...] [more] 
pardot.com    Automation, Gallery

stats 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics [PDF]

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...] [more] 
pardot.com    Intelligence, Study

stats 2018 State of Email Workflows Report [PDF]

In this report, you’ll learn how nearly 3,000 marketers: Plan their email content; Allocate their time among tasks; Use technology in their workflow; Handle quality assurance; Review and approve emails; Send their emails; Deal with email mistakes; Use Litmus in their workflow. [...] [more] 
amazonaws.com    Study

strategy 2018 State of Email Report [PDF]

The annual State of Email report from Litmus helps you understand the data, trends, and innovations that shape the email industry and provides actionable advice to help you build a successful email program in 2018. [...] [more] 
amazonaws.com    Study

stats How to Overcome the Biggest Email Marketing Challenges of 2018 [PDF]

Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges facing your email marketing program. You need a plan to address those challenges. With this 11-page executive summary, you will… Understand the biggest challenges facing email teams; See how challenges like poor coordination and inadequate tools impact email marketing success; Get [...] [more] 
amazonaws.com    Study

stats 2017 State of Email Deliverability [PDF]

Subscriber acquisition sources, permission practices, authentication, list-unsubscribe and encryption, list hygiene and spam filter tools, inactivity management, analytics and deliverability monitoring [...] [more] 
pardot.com    Study, Deliverability

discussion 2016 State of Email Report [PDF]

Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. All of these changes can make building a strong email program more challenging. In our 2017 State of Email Report, we analyze the biggest email [...] [more] 
pardot.com    Marketing, Trend

discussion On the Origin of Spamtraps

Some of the most common email compliance questions I get around being blacklisted seem to center on how they were listed in the first place and what email address specifically got their company’s IP address listed, which inevitably leads to a conversation around spamtraps… which can get confusing, fast. So, I figured it was about time to write up a three part series on what a spamtrap is, how you can wind up with one (or a few) on your list, and a few myths around them. Today, let’s chat about the [...] [more]
pardot.com    Listbuilding, Deliverability

discussion ESP Therapy Ebook: Should I stay [PDF]

When you’re having issues with your ESP, you might be wondering if it’s time for a new one. However, choosing a new email service provider is a major undertaking, so it makes sense to first see if you can’t salvage the relationship with the one you have. In this ebook, we’ll address the possible issues you’re facing and how to address them, to help you improve relations with your existing ESP. It could be some tweaks to your internal processes will fix the problem. Or perhaps you simply need [...] [more] 
pardot.com    ESP

tactics Guide to Email Optimization + Troubleshooting [PDF]

In The Ultimate Guide to Email Optimization + Troubleshooting, we cover in-depth how to optimize for each of these steps in the email creation process, including plenty of real world examples that you can start implementing today. [...] [more] 
pardot.com    Design

tactics Why Email Drip Programs Aren't Just for Lead Nurturing

You can also use drip programs to equip your own employees with the knowledge they need to succeed. At Pardot, we use nurture programs to enable our sales team to become marketing automation experts. You can follow suit by nurturing your team members with educational content that empowers them to perform their jobs even better. The great thing about internal drip programs? You probably already have most the content you need to get started; you’ll just need to repackage it in a more digestible form. [...] [more]
pardot.com    Automation, B2B

stats VWO eCommerce Cart Abandonment Report 2016 [PDF]

This research was conducted by VWO in 2015 obtaining responses from more than 1000 par>cipants. The survey was done online on mobile and desktop users in the age group of 18 to 65. The aim of the survey was to understand the specific reasons why visitors abandon carts and uncover insights that can help businesses address these issues to reduce the rate of abandonment [...] [more] 
pardot.com    Automation, Conversionrate, Study

stats 2016 State of Email Salaries & Jobs (US) [PDF]

Salary is just one of many factors that influence whether you consider a job a good one or not. However, it’s without a doubt an important consideration for most people, not only because everyone has bills to pay, but also because a fair salary is a sign of respect. In the inaugural State of Email Salaries & Jobs in the US report, we take a look at: Email marketing salaries overall, Salary by geographic region, Job openings by state, Salary by industry vertical, Salary by company size, Salary by role [...] [more] 
pardot.com    ESP, Marketing, Study

stats 2016 State of Email Production [PDF]

In the inaugural State of Email Production report, which is based on the responses of more than 900 marketers, we take a detailed look at how brands: Build their teams; Plan their email content; Allocate their time among various production tasks; Use technology in their workflow; Handle quality assurance and approvals; Send their emails; Deal with email mistakes [...] [more] 
pardot.com    Design, Study

strategy 60 B2B Marketing Tips You Can Try Right Now [PDF]

January is a time for new beginnings, especially when it comes to your professional life. That’s why our focus this month is on helping B2B marketers gear up for the new year. To start, we’ve been hosting a series of webinar “bootcamps” on content marketing, reporting, email marketing, and SEO/SEM. (If you missed the first. [...] [more] 
pardot.com    B2B
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