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stats The 2019 Marketing Automation Statistics Report

Three or more channels leads to better overall performance: we found that marketers using three or more channels in their marketing campaigns earned a 90% higher customer retention rate, and 250% higher engagement and purchase rates. Customers who engage with an omnichannel experience spend 13% more: in an omnichannel experience with three or more channels, customers are likely to spend 13% more than those who experienced just one channel. [...] [more]
omnisend.com    Automation, Study

tactics Confirmation Emails: The Ultimate Guide to Increasing Your Sales on Autopilot

Confirmation emails are sorely overlooked in email marketing. Check out our ultimate guide to find out how you can increase your sales on autopilot. Part I: Order confirmation emails Compared to the rest of the automation workflows, Omnisend customers that have enabled Order Confirmation workflows are getting on average: 54% more open rates; 85% more click rates; 3.8 times more sales from emails. Seeing that, we decided to show you how your business can take advantage of Omnisend’s order confirmation [...] [more]
omnisend.com    Automation
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