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discussion Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...] [more]
niemanlab.org    Marketing, Deliverability

tactics The Skimm launches a 1:1, bot-less (for now) texting service to help subscribers make decisions

If you’re thinking about cutting the cord on a cable TV subscription, would you Google the pros and cons? Post on Facebook? Call your parents? …Text The Skimm? If you’re one of their 7 million newsletter subscribers, you just might. On Wednesday, The Skimm pulled the curtain off a 1:1, Q&A texting service — no bots, just humans for now — to help its paid app subscribers contextualize the news of the day in their own lives. “Our product strategy is based on finding questions that [...] [more]
niemanlab.org    Multichannel

discussion This email newsletter raised $300K from its readers in 55 hours

The Hustle has grown to 300,000 subscribers in less than a year, is profitable, and just raised over a million dollars from Silicon Valley and an additional $300,000 from readers. “Wait, really?” is a thing that I said several times in my interview with Sam Parr, founder and CEO of the San Francisco–based The Hustle, as he described to me what sounded very Skimm-like in terms of growth potential and reader loyalty. [...] [more]
niemanlab.org    Marketing
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