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tactics The power of a welcome email to build brand loyalty

You’ve done it: your products, your publication, and/or your services have inspired a prospect to sign up for your email list. This is a glorious moment! In a marketing world that’s vying for shrinking space in coveted inboxes, someone has invited you into their daily routine, which is no small feat. Unfortunately, too many businesses consider their work finished here, instead of viewing this as a pivotal opportunity to increase web traffic and improve engagement, even increase conversion. [...] [more]
myemma.com    Automation, Gallery

tactics 5 subject line mistakes that are killing your open rates

Even though you have the best intentions, you may be making mistakes with subject lines that negatively impact your engagement rates. Being overly formal, neglecting to personalize, and lack of testing can all cause subscribers to delete your emails before they get read. Thankfully, these mistakes are usually easy to fix. Today, we’re sharing 5 subject line mistakes that are killing your open rates, along with info on what you can do to improve. Mistake #1. Writing like a business [...] [more]
myemma.com    Subjectline

discussion 7 brands that mastered the welcome email [GFX]

If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is how few brands try to actually accomplish anything with their welcome email. [...] [more]
myemma.com    Gallery

discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

tactics 6 Keys to Email Marketing Success

Our latest guide gives you tips for each step of the email journey so you can create an unmatched subscriber experience, hit your marketing and sales goals with ease, and have your best year of email marketing ever. [...] [more]
myemma.com    Listbuilding, Customization

discussion The Top 12 Emails of 2017 [GFX]

It’s true: Today’s inboxes are more crowded than ever. But with an eye toward smart design and strategy, marketers from brands big and small can create hugely successful email campaigns and become the heroes of their office. In this guide, we show off 12 of our favorite customer emails from 2017, break down what makes them so good, and introduce you to a few of the talented folks behind them. [...] [more]
myemma.com    Gallery, Marketing

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery

discussion 6 more email marketing predictions for 2018

60% of the time, we're right every time. Shhhh…you hear that? Yep, Christmas bells are already ringing, and we’ll be singing Auld Lang Syne before you know it. For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year. Here are 6 trends to prepare for in 2018. [...] [more]
myemma.com    Trend

discussion The best Halloween emails to hit our inboxes this month [GFX]

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...] [more]
myemma.com    Event, Gallery

discussion The best email campaigns of the 2017 eclipse [GFX]

There's nothing like a major celestial event to bring out some eye-catching email campaigns. Sure, it'll be a while before another solar eclipse is visible in the United States. But that doesn't mean that you can't gather a key marketing lesson from this historic occasion. These email examples showcase the power of timeliness and using trending topics to capture attention in the inbox. Check 'em out and enjoy – we promise they're totality great! [...] [more]
myemma.com    Event, Gallery

tactics 4 secrets to high-performing signup forms

1. Audience targeting: Your site visitors all come from different places and behave differently, so it's crucial to put strategies in place that serve people based on what you know about them rather than treating them all the same. [...] [more]
myemma.com    Listbuilding

discussion 7 Irresistible Restaurant Email Designs [GFX]

7 restaurant emails, along with the smart strategies that help them win the inbox. The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences. [...] [more]
myemma.com    Gallery

discussion 7 irresistible win-back emails [GFX]

After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort getting them on your list in the first place. And at first, they were super into you, opening and clicking everything you sent. But now, they’ve grown distant and stopped showing interest in anything you have to say. [...] [more]
myemma.com    Automation, Gallery, Segmentation

discussion Email in 2016: The year in review

If you’re a part of the email community, you know this year was one for the books. Now that it’s coming to a close, here’s a quick look back at what changed, and more importantly, where we’re headed moving forward. [...] [more]
myemma.com    Trend

discussion 9 re-engagement emails that won us over for good [GFX]

You’ve tried everything. You’ve used different subject lines, experimented with send times, mixed up your content… and nothing. Your subscriber still won’t engage with your emails. That’s when it’s time to launch a re-engagement campaign. According to a study by Salesforce, 63% of marketers surveyed said that re-engagement campaigns are “very effective.” And a study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. [...] [more]
myemma.com    Gallery, Segmentation
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