Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Viewing source=messagegears.com)

tactics The importance of real-time data for transactional email

Transactional emails are part of every B2C marketer's strategy, and API calls are key to their execution. Real-time data enhances their effectiveness. [...] [more]
messagegears.com    Automation

discussion The New and Improved Gmail

Feel free to give the new Gmail a try within your own inbox by clicking Settings (cog wheel on the top right corner of your inbox) -> ‘Try the new Gmail’. And if this new version is not for you, you can always revert back to the original version, ‘Go back to classic Gmail’. It will be interesting to see the potential impacts on deliverability and email marketers as the new version is fully rolled out, so stay tuned. [...] [more]
messagegears.com    Design

 stats 2018 ESP Satisfaction Report [PDF]

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change their ESP in the next 12 months, compared to 26% of everyone else. Yet 18% of the $1 billion companies are unsatisfied — and none of these expect to make a move. [...] [more] 
messagegears.com    ESP, Study

discussion 5 Common Questions About Hybrid Email Marketing

You may have noticed that recent reports on digital marketing providers and industry predictions for marketing technology are highlighting new solutions that are poised to disrupt a stagnant landscape. For years, enterprise email solutions have come in two varieties: SaaS (Software-as-a-Service) and on-premise. However, another option has emerged that is becoming increasingly viable and marketers are [...] [more]
messagegears.com    ESP

tactics Getting Off On The Right Foot: A Guide to Welcome Emails

A welcome email is typically the first email a new subscriber or customer will receive from your brand after opting in to your marketing programs. This is where an email marketer can make a great first impression on their brand’s behalf (or, if poorly executed, the opposite). [...] [more]
messagegears.com    Automation, Gallery, Customization
Page 1