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tactics Responsive DataTables through Card UI Design for Email

Trying to fit a datatable into an email is like trying to fit an elephant into a fridge — no matter how much you try, it ain’t gonna budge! The question quickly becomes, do we really need this… Can’t we just put it on a website and have users click through to it? No, don’t make me click more than I need to, and don’t make me think! And no, don’t put my sensitive information on your website?—?it’s in enough places already! It got me thinking?—?does it really need to be in a table? Could we transform [...] [more]
medium.com    Design

discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

discussion Wistia Onboarding Email Breakdown [GFX]

Wistia is a video hosting service targeted at business owners, and they offer a free plan. The emails below were captured over the 30 days after signing up. [...] [more]
medium.com    Automation, Gallery

discussion Interview: How 250ok is Helping Marketers Optimize Email Performance

Being responsible for email deliverability, authentication, and reputation management isn’t something I enjoy about running an email program. But it is one of the areas I’m most serious about. Whether you are running a mature email program or in the early stages of building one for a growing business, you should strongly consider a proactive strategy for monitoring your inboxing placement rates, sender reputation, and subscriber engagement analytics. [...] [more]
medium.com    Tool, Deliverability

stats Forrester: You’ve Still Got Mail

It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL and Yahoo recently shuttered their once popular instant messenger services, as mobile messaging, social networking, photo sharing, and video chat have risen to prominence. You’ve Got Mail has [...] [more]
medium.com    Study, Trend

discussion Zoom Onboarding Email Breakdown

Sometimes I break down free trials, other times I just look at “free.” In the case of Zoom, I signed up for their free Basic Plan. Since this isn’t a trial with a set expiration date, I chose to [...] [more]
medium.com    Automation

tactics The Economics of Running a Curated Newsletter

1 year ago I started publishing Influence Weekly: A curated newsletter for Influencer Marketing. Each week I include interesting articles, interviews, and news from around the influencer marketing [...] [more]
medium.com    Marketing

discussion Mailchimp Onboarding Email Breakdown [GFX]

Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 [...] [more]
medium.com    Automation, Gallery

tactics How to use mailto: links

mailto: provides a way of creating hyperlinks in websites that will tell your computer to open the default mail client and create a new email without the user having to copy and paste the email [...] [more]
medium.com    Clickrate

discussion Zendesk Onboarding Email Breakdown [GFX]

Unsurprisingly, Zendesk focuses on customer support and chatting with the team during its free trial email series. Zendesk sent nine emails, including one authentication message, during the 14-day [...] [more]
medium.com    Automation, Gallery

social monday.com Onboarding Email Breakdown

During the 14-day free trial, I received eight emails, including the initial authentication message. All of the emails were time-based since I didn’t complete any action within my trial account that could have triggered action-based messages. It’s also interesting to note the send times of the emails. Many of the other onboarding series I’ve recorded have been delivered in the morning, but monday mostly sent emails at night. [...] [more]
medium.com    Automation, B2B

tactics Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...] [more]
medium.com    Automation, B2B, Gallery

tactics Shopify Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Over the [...] [more]
medium.com    Automation, B2B, Gallery

tactics Background text images in email — taking Apple’s website css to Apple’s marketing emails.

I’m an email geek and tried out some fun CSS effects from the Apple Website in an email. The results were as expected: the effect works on iPhone but not most other email clients. I provide a working example of the effect with a fallback for non-supported clients. [...] [more]
medium.com    Design

tactics Pitfalls of coding emails — lessons learned (part 2)

As mentioned in part 1, this post will include more useful tips and tricks to make sure your email looks (almost) the same across multiple mail clients. Default values for the align and valign attributes on a “td” are respectively “left” and “center”. You don’t have to set these attributes if the default values are the ones you need. [...] [more]
medium.com    Design
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