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discussion Zendesk Onboarding Email Breakdown [GFX]

Unsurprisingly, Zendesk focuses on customer support and chatting with the team during its free trial email series. Zendesk sent nine emails, including one authentication message, during the 14-day [...] [more]
medium.com    Automation, Gallery

social monday.com Onboarding Email Breakdown

During the 14-day free trial, I received eight emails, including the initial authentication message. All of the emails were time-based since I didn’t complete any action within my trial account that could have triggered action-based messages. It’s also interesting to note the send times of the emails. Many of the other onboarding series I’ve recorded have been delivered in the morning, but monday mostly sent emails at night. [...] [more]
medium.com    Automation, B2B

tactics Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...] [more]
medium.com    Automation, B2B, Gallery

tactics Shopify Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Over the [...] [more]
medium.com    Automation, B2B, Gallery

tactics Background text images in email — taking Apple’s website css to Apple’s marketing emails.

I’m an email geek and tried out some fun CSS effects from the Apple Website in an email. The results were as expected: the effect works on iPhone but not most other email clients. I provide a working example of the effect with a fallback for non-supported clients. [...] [more]
medium.com    Design

tactics Pitfalls of coding emails — lessons learned (part 2)

As mentioned in part 1, this post will include more useful tips and tricks to make sure your email looks (almost) the same across multiple mail clients. Default values for the align and valign attributes on a “td” are respectively “left” and “center”. You don’t have to set these attributes if the default values are the ones you need. [...] [more]
medium.com    Design

discussion The 10 different hats email marketers wear

Getting into email marketing occurs almost by accident. There aren’t any organized degree programs that teach you all that you need to know about email marketing. Most practitioners I know, including [...] [more]
medium.com    Marketing

tactics Simple CSS Photo Carousel for HTML Email

Here’s a simple technique we use to add a photo carousel to HTML email. It’s progressively enhanced, which means it works great in modern email apps and defaults back to the original image in older apps like Microsoft Outlook (shudders). It’s responsive, so it looks as stunning on mobile as it does on desktop. And since you’re not using GIF, there no unsightly diffusion dither. [...] [more]
medium.com    Design

tactics 20 Tips For Catchy Subject Lines

In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...] [more]
medium.com    Subjectline

discussion Reporting Litmus Live London

A one day conference dedicated to email marketing; with sessions covering innovative email development techniques, responsive design, content creation, testing strategy, production processes and [...] [more]
medium.com    Event, Design

tactics Optimising your email marketing - moving past A/B testing

To truly improve on your results and drive engagement you need to look even further than those two classic KPI’s. Quantitative data only goes so far! Any product manager/owner will tell you that you not only need to look into the data but also ask your users for feedback constantly! Net Promotor Scores and tools like Hotjar, Intercom, Usabilla or a good old fashioned interview give product owners the qualitative feedback they need. These product owner practices are practices us marketers can also [...] [more]
medium.com    Design, Marketing

tactics 5 Ways to Leverage Your Transactional Emails [GFX]

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it’s crucial that they’re optimized to convert. If you’re a marketer and not taking full advantage of your revenue-generating transactional email readers?—?you’re seriously missing out. And we mean seriously. Gone are the days when these emails can be set and forgotten. It’s time to start optimizing, boosting the creativity, [...] [more]
medium.com    Automation, Gallery, Study

tactics Pitfalls of coding emails — lessons learned (part 1)

I already had some experience involving the creation of (responsive) emails, but as it turns out with my latest project, there is still much to learn. You always keep your fingers crossed when you put your HTML to the test on whatever email testing platform you use, hoping the result isn’t too bad. You’d expect, being 2018, that email design would evolve over time like web design did, but no, it didn’t… If you ask me, it became even worse, looking back on the last decade. [...] [more]
medium.com    Design

tactics Preparing Images for HTML Email templates

Using Photoshop to slice images. Planning the position of the slices in the design. Export sliced images via Photoshop. When to use different image types when exporting. Learn about Image Compression. [...] [more]
medium.com    Design

discussion Email Design Trends [GFX]

Personalisation within image, Cinemagraphs GIFs, Contextual Targeting/Behavioural Targeting, Inverted pyramid [...] [more]
medium.com    Gallery
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