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discussion Episerver rebrands as Optimizely

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

discussion 5 rules for writing effective onboarding emails

1. Onboarding should be direct and action-oriented. If you’ve ever hurriedly asked for directions and gotten a lot more description than you bargained for, you know what I mean. Succinct and action-oriented directions: Take a left on main street. Not at all succinct or action-oriented: You know that street right after you pass the high school on your left? It’s going to be the next stop sign over, but make sure you are going the speed limit because school is getting out right about now. They won the [...] [more]
martechtoday.com    Marketing

law GDPR: A 10-step action plan

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    Law

discussion When Marketo went offline, self-described 'geek' rescued domain after their own failure to renew

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP
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