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discussion The Creative Brief Gap cartoon

In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. [...] [more]
marketoonist.com    Marketing

discussion Marketing Beyond Cookies cartoon

Marketers are bracing for the "Cookiepocalypse" — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022. [more]
marketoonist.com    Marketing

discussion Omnichannel Customer Engagement cartoon

Customer engagement is often discussed purely as a technology challenge. If only brands had the right platform, the right tools and the right customer data, they would somehow build deep and meaningful relationships with their customers. [...] [more]
marketoonist.com    Marketing, Multichannel

law Data privacy, consent fatigue, and GDPR

GDPR celebrated its first anniversary this week with a flurry of new data privacy regulations on the way, including the California Consumer Privacy Act, called "GDPR-lite" or "California GDPR." One year later, the effectiveness of GDPR is debatable, company compliance is confusing and bureaucratic, and consumers are drowning in a tidal wave of privacy pop-up notices. As Laura Jehl a partner at law firm BakerHostetler put it, "I'm kind of a conscientious objector to the notice and consent model. It' [...] [more]
marketoonist.com    Law

discussion Marketing Predictions [cartoon]

This time of year, we marketers love to make bold predictions about the year ahead. We are perennially excited about the shiny new thing. That excitement can keep us informed but it can also distract us from what may actually be most important for our marketing strategy, our brand, and our business. It can also keep us tethered to the marketing herd, chasing the same tactics as everyone else. [...] [more]
marketoonist.com    Trend

discussion The Marketing Dashboard cartoon

“Not everything that counts can be counted, and not everything that can be counted counts.” I think this 1963 quote from William Bruce Cameron (often misattributed to Albert Einstein) touches on some of the potential pitfalls of marketing dashboards. In this era of data-driven marketing, dashboards can give marketers a false sense of security. They always appear authoritative, but the true value depends on what’s being measured. [...] [more]
marketoonist.com    Intelligence

discussion Cartoon: Customer Satisfaction Survey Fatigue

I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take money from an ATM, I’l soon receive an email asking me how my ATM experience was. We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction… “Too many marketers are asking for data that’s easy to measure and KPIs that are simple to track, rather than really listening to customers and understanding their [...] [more]
marketoonist.com    Marketing

discussion Marketoonist: Marketing Automation

Brands are increasingly adopting marketing automation, with email marketing as the most common application. Marketing automation has great potential to help deliver personalized useful messages to an audience that wants them. Yet a recent Econsultancy study found that 37% of brands say their marketing automation efforts are not successful. I wonder how much of the failure rate relates to how the tool is frequently used. [...] [more]
marketoonist.com    Automation, Marketing, Spam

discussion Marketoonist: Newsletter List Growth

I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast [...] [more]
marketoonist.com    Listbuilding

discussion "Brand Newsletters" cartoon

Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up. Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I didn’t go to the workshop, but how he described it got me thinking about this often overlooked communication tool: [...] [more]
marketoonist.com    Listbuilding
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