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strategy How Direct Mail Automation Can Ease Your GDPR Transition

To be in compliance with the GDPR, direct marketing must meet one of several standards, including consent and legitimate interest. But how can you use marketing automation and direct mail to do so? With direct mail opt-in from your customers and prospects, you can ensure you are aligning with the legitimate interest standard. [...] [more]
marketo.com    Multichannel

law The GDPR and The Marketer: A Practical Guide for the Marketo Customer [PDF]

The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarized very simply: Its aim is to strengthen the rights of European Union (EU) citizens with regard to how their personal data is used and how it’s protected. (‘Personal data’ means any information that relates to an identified or identifiable natural person). [...] [more] 
marketo.com    Law

stats What Email Subject Line Length Works Best?

The winner was seven words for overall engagement. And if you write a subject line with eight words, well, you’re in for a shock! It’s nearly half the performance as subject lines with only one less word. I hope that this process has given you better insight into how to evaluate your own subject lines for open rates, click-to-open rates, and overall email engagement. And if you’re wondering what the ideal character count would be, our seven-word subject lines have an average character count of 41 [...] [more]
marketo.com    Subjectline, Study

discussion 6 Email Marketing Tips for the B2B Marketer

Keyframe Animation-Based Interactivity Email subscribers are no longer content with a witty email copy or bright imagery. Hence, email marketers have been dabbling with the inclusion of elements to make the emails more interactive. One of the best ways to achieve interactivity is by using keyframe animations. [...] [more]
marketo.com    Trend

tactics How to Use Drip Campaigns to Nurture Existing Customers

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads. How much easier and more effective? According to the authors of Marketing Metrics, the [...] [more]
marketo.com    Automation

tactics Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ. According to Ometria, around 44.1% of all cart abandonment emails are opened [...] [more]
marketo.com    Automation, Gallery, Conversionrate

discussion Die neuen Kennzahlen für e-Mail-Maketing [PDF]

Mit den richtigen Kennzahlen können Sie nicht nur den Nachrichten, die Sie an Ihre Empfänger senden, den letzten Schliff verpassen und den perfekten Zeitpunkt für das Versenden bestimmen. Geeignete Kennzahlen ermöglichen es Ihnen außerdem, den Wert Ihrer Marketing-Taktik zu bemessen. [...] [more] 
marketo.com    Intelligence

 discussion Email Lookbook Spring/Summer 2014 [GFX]

A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs, it is becoming even more difficult to stay in the coveted inbox. Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. That’s why we have compiled a collection of our favorite emails. We are highlighting emails [...] [more] 
marketo.com    Gallery

stats Marketing Trend Watch: 2014 Planning Edition [PDF]

Some 24% of marketers say they don’t use any tools to manage their email campaigns, according to a recently-released Marketo study. But that figure masks significant differences when sorting by company size, as small companies (0-50 employees) are almost twice as likely (43.5%) to eschew the use of email marketing tools. Among larger companies, by contrast, marketing automation platforms are a popular choice – and use of these tools is linked to greater emailing frequency. [...] [more]
marketo.com    Study

strategy Here’s How to Maintain Your Email Marketing List for More Engagement and Better Deliverability

One of the best ways to manage your list – and simultaneously establish trust with your audience – is to allow them to take control of the communications they receive. By law, you need to allow subscribers to opt-out. Most opt-out forms are pretty bare: you ask a subscriber to enter his email address — if it’s not pre-populated — and, perhaps, his reason for leaving. As a marketer watching a subscriber march out the door, wouldn’t it be better to give him one last chance to stay? What if you could of [...] [more]
marketo.com    Listhygiene, Segmentation

stats Email Wanted Dead or Alive [Infographic] [GFX]

So reports of emails death seem greatly exaggerated. In fact, email is actually the preferred method of communication. 94% of Americans 12 years or older who are active online say they use email regularly. 58% of adults check email first thing in the am. And email has even been deemed the favorite mode of communication reported by millennials. Clearly email isn’t dead. It’s evolving. And the strategies that marketers use are changing with it. [...] [more]
marketo.com    Study

discussion A Decade Into Email Marketing: Where Are We Now? [PDF]

Download our new ebook and learn about: The clumsy beginnings of email marketing, The new state of email marketing, The power of email precision, The 5 pathways to high performance email marketing. [more] 
marketo.com    Marketing, Trend

stats CHART: 23% of Email Engagement Is Explained By Segmentation

More quantitatively inclined readers will notice that the R-squared on this analysis is 0.2363. That essentially means that when looking at how engaging an email send is, 23% can be explained solely by the size of the list! That is pretty amazing (at least to me), especially when I think about all the things that go into an email’s engagement: from name, subject line, copy, design, call to action, and so on. [...] [more]
marketo.com    Segmentation, Study

discussion How to Survive Gmail’s New Tabbed Inbox

I have to make a confession. I am a Gmail user and I like the new tabbed inbox. Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). And I like that I can now parse my emails out based on my primary email connections, social updates, and promotions. Awesome! [...] [more]
marketo.com    Gallery, Trend

strategy The Problem with Implicit Opt-In For Email Marketing

There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. [...] [more]
marketo.com    Listbuilding, Law
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